partnerships
The #hipthers engage in strategic partnerships with Affpapa and iGamingFuture (iGF)
Innovative iGaming publications to provide editorial support for HIPTHER events through 2023
Affpapa and iGamingFuture (iGF) are among the recently announced partners of the #hipthers, partnerships that will empower all mentioned organizations through the upcoming years to grow together and enhance the overall coverage of the online gaming industry.
AffPapa is an iGaming directory, connecting operators and affiliates together for a one-on-one collaboration. With over 1000+ affiliates and 150+ operators, the AffPapa website has everything iGaming-related (from informative articles & guides to company reviews and interviews with the brightest minds in iGaming). Along with acting as a connecting bridge between affiliates and operators, AffPapa also hosts activities including the AffPapa iGaming Awards and the iGaming Club event series – both huge successes – which elevate the concept of linking industry members in a greater direction.
Yeva Avagyan, Head of Commercial at AffPapa, said: “I am thrilled to announce our partnership with Hipther Agency. Our cooperation has been going hand in hand with keeping our audience updated with the latest conferences and summits organized by HA as well as the latest news and industry developments. Given how we kick-started this partnership it’s going to be a fruitful and productive one for both parties.”
Zoltán Tűndik, Co-Founder and Head of Business at Hipther Agency, added: “We are very excited to have Affpapa as partners in our ever-growing expansion. Their team has put a lot of work and effort into what makes today a great and unique platform that connects affiliates and operators. We are lucky to work with them and look forward to sharing future growth as strategic partners”
As mentioned above, team HIPTHER has also entered into a strategic partnership with iGamingFuture (iGF).
Founded in 2020, iGF is a future-focused igaming publication that delivers news and events, examining the most innovative igaming practices, to help stakeholders meet the challenges they face.
They are a small dedicated team of people with a true passion for driving change. In a rapidly evolving market, they cut through the noise with unique perspectives from some of the greatest minds in the industry.
Rory Niblock-Stuart, Head of Publishing and Events at iGamingFuture (iGF), commented on the partnership: “We’re delighted to partner with Zoltan and his team for their upcoming events. We’ve been consistently impressed with their commitment to supporting markets across the globe via their high-level networking opportunities”
Zoltán Tűndik, Co-Founder and Head of Business at Hipther Agency, added: “iGamingFuture is the new generation of industry coverage and we really like their angle on the daily subjects. Their approach is very innovative and they’ve brought a new wave of journalism to the industry. Having +14 years of experience in the industry, I can say it’s exciting times ahead for all of us.”
Both industry portals will be covering the news about conferences organized by HIPTHER which include PRAGUE GAMING & TECH SUMMIT (29-30 MARCH 2023), MARE BALTICUM GAMING & TECH SUMMIT RIGA (16-17 MAY 2023), CEEGC BUDAPEST (SEPTEMBER 2023), the virtual European Gaming and Gaming Americas Quarterly Meetups, and more.
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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