EveryMatrix Press Releases
EveryMatrix reports strong Q2 performance
B2B iGaming technology provider EveryMatrix announces strong results for Q2 of 2022.
EveryMatrix’s Q2 update shows financial performance ahead of expectations and Gross Profit growth across all business segments (Casino, Sports, and Platform) against the same period in 2021, a strong global sales performance with a significant contract signed, good cash balance, and a successful acquisition.
FINANCIAL PERFORMANCE AHEAD OF EXPECTATION
Gross Profit (Gross Revenue less direct costs to game suppliers) increased by 17% Y/Y in Q2 2022 to €14.9 million (12.7) with a 4-year CAGR of 35%. While the regulatory changes in Germany impacted Gross Profit in the Casino segment, that segment still grew by 11% Y/Y thanks to the company’s product diversification and broad client base.
EBITDA held at €5.2 million (5.2) as the company continues to reinvest positive cash flow into future growth. Key investments remain U.S. expansion and the quarter saw the acquisition of retail sports betting supplier Leapbit, bringing in nearly 20 new staff and a Croatian office.
The EBITDA/Gross Profit margin was 35%.
Net Cash grew from €11.1 million at the end of Q1 2022 to €15.2 million in Q2 2022. The Company is reinvesting positive cash flow into future growth and remains debt-free.
Ebbe Groes, Group CEO of EveryMatrix, says: “Driven by our diverse product offering and strong client base, we saw yet another record number of new client wins in the quarter with 43 deals signed across all products. Furthermore, a 17% increase in Gross Profit, the best reflection of the underlying performance of the Group, allows us to continue to invest in our future growth.”
STRATEGIC ACQUISITION FINALISED
In May 2022, the company successfully finalised the acquisition of sports betting developer Leapbit. The merger strengthens the Group’s sports betting product OddsMatrix with an advanced and proven retail offering.
OddsMatrix will fully incorporate Leapbit’s comprehensive retail-focused software solution and other products such as virtual horse racing and lottery games. As such, the company elevates its online-first OddsMatrix sport betting platform to a true omnichannel iGaming solution to operators with retail presence.
Commenting on the largest acquisition to date, Ebbe Groes, says: “OddsMatrix is one of the company’s three pillars and is growing at a tremendous rate already. Retail is a big component of any comprehensive sports betting suite, and by integrating Leapbit’s technology, we will take OddsMatrix to become a leader of true omnichannel sports in regulated markets.”
KEY MILESTONES IN Q2
- New client wins record with 43 deals signed across all products in Q2 2022.
- Reached 90% of Total Deal Value from 2021 for client wins in only 6 months.
- 4 new Tier 1 clients secured with 888casino and BetMGM in the U.S., and in Europe, the National Lottery of Malta and one of the top operators in Italy.
- 2 key clients in regulated markets, Germany and Romania, went live with CasinoEngine.
- 54 new brands went live with SlotMatrix.
In Q1 2022, the Company initiated a determined welfare support programme for its Ukrainian staff. During Q2 2022, the Company offered continuous support to Ukrainian staff and large donations to supporting causes. At the period end, operations remain unaffected, and staff are now returning to Ukraine.
LARGE CLIENT SIGNING AFTER END OF Q2
In July 2022, B2B platform provider EveryMatrix and German-based operator bet-at-home agreed on the delivery of the supplier’s comprehensive turnkey solution. The Frankfurt-listed operator will replace its existing proprietary platform with EveryMatrix’s tech stack.
This includes a modern sportsbook, casino platform, player management, payments module, and affiliate software. The agreement covers all the markets where bet-at-home is currently present, including their core regulated German market.
“This landmark agreement reflects the breadth and depth of our products, but especially the quality of our sports platform, OddsMatrix. The constant investment and development in OddsMatrix have been at the core of what we do for many years, and I’m happy to see more Tier 1 operators joining our client list.” concludes Ebbe Groes.
EveryMatrix Press Releases
EveryMatrix introduces EngageSuite for cross-vertical loyalty and gamification
EveryMatrix has launched EngageSuite – a unified loyalty and gamification ecosystem driving player engagement across verticals.
EngageSuite is an all-in-one loyalty and gamification solution designed to revolutionise how operators engage, reward, and retain their players across verticals.
It empowers brands with a fully customisable toolkit to build hyper-personalised, immersive player journeys that significantly boost loyalty and drive long-term value.
The new product series brings together a powerful combination of retention mechanics, including bonuses, levelling, spendable loyalty currency, tournaments, Challenges, mini-games, and jackpots, all functioning as part of a unified system.
Instead of relying on isolated features, EngageSuite allows operators to combine its components to create an interconnected experience tailored to each brand and player base.
This ecosystem both enhances a player’s journey and offers operators unparalleled flexibility in how they engage their audience.
Operators can manage everything through a single, intuitive back-office, with full control over each component. On the front-end, customisable widgets ensure a branded player experience. Integration is seamless, with a single point to connect to CRMs, marketing, and automation platforms. AI-driven personalisation and churn prevention in real-time.
All EngageSuite products are live with clients, showing significant uplift. This includes Challenges boosting game rounds by 15%; Unique Active Players across included games up 20%; JackpotEngine boosting average bet amounts by 5.4%; number of rounds per session up 8.9%, and session length rising 3.8%.
LoyaltyEngine has seen rapid adoption rates since launch in September 2024, now live across 16 brands and rising.
Stian Enger Pettersen, CEO Casino, EveryMatrix, said: “EngageSuite is more than a gamification toolkit. It’s a transformative engagement solution with strong synergies across all its components.
“Each component is powerful on its own, but they truly shine when used together. Operators set the framework, and players personalise their journey with the benefits they value most.”
The post EveryMatrix introduces EngageSuite for cross-vertical loyalty and gamification appeared first on European Gaming Industry News.
EveryMatrix Press Releases
EveryMatrix goes ‘back to where it all began’ with new London office opening
EveryMatrix has opened a new central London office, 17 years after it was founded in the UK capital.
Located in the heart of the city on the 25th floor of the newly opened 258,000 sq ft HYLO building in Old Street, London, the premium office space is home to various EveryMatrix teams, including several members of its OddsMatrix sports platform division.
The HYLO has been described as one of London’s most exciting new buildings, boasting a high rise tower and large, efficient podium floors plus roof gardens and new public spaces all within the popular Shoreditch area.
Team members include UK-based ex FSB Technology employees who have successfully integrated into EveryMatrix, following its acquisition last year. Many of the team have been responsible for delivering the Group’s new horse racing product.
Built from the ground up in just six months, the EveryMatrix racing product is fully managed by the expert, award-winning former-FSB trading team in London. The solution offers a wide range of global content, round the clock streaming, multiple derivative markets, granular price management and dynamic cross-product bonusing.
Designed to appeal to core racing markets such as the UK & Ireland and South Africa, customers also benefit from integration into EveryMatrix platform technology, offering increased scale, next generation user experience, enhanced bonusing and increased automation.
The new EveryMatrix London office is the third new global location to be opened this year with Chang Mai in Thailand and Cebu in the Philippines welcoming teams in March. This takes the total number of global EveryMatrix offices to 15 employing more than 1,400 staff.
The EveryMatrix workforce has increased by 40% since last March when the company announced its 1,000th employee while simultaneously cutting the ribbon on a state-of-the-art, sustainably developed and built office for more than 500 staff in Bucharest.
Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, said: “We’re back where it all began when Stian [Hornsletten] and I co-founded the business in 2008. This new opening brings back so many fond memories and I’m personally delighted to see the business come back full circle.
“The space is magnificent and one of the best I’ve ever seen offering our teams here superb working conditions, multiple benefits and the ideal central London location.
“Our growth is showing no bounds and this new UK location highlights just how ambitious we are to continue growing and working with premium, tier-1 customers who we can now host in one of Europe’s best cities.”
The post EveryMatrix goes ‘back to where it all began’ with new London office opening appeared first on European Gaming Industry News.
Marc Burroughes has been appointed Chief Commercial Officer (CCO) of EveryMatrix’s Casino division, driven by CasinoEngine, the group’s flagship integration platform powering global tier-1 operators to record growth.
Burroughes has spent close to two decades in the iGaming industry including senior roles at IGT, Light & Wonder and OpenBet with extensive commercial experience setting strategies and managing tier-1 customers in integrating content from leading game studios, platforms and aggregation solutions.
Reporting to casino business unit CEO Stian Enger, he will be responsible for commercial strategy across EveryMatrix’s CasinoEngine business unit that generated €2.8 billion in Gross Gaming Revenue (GGR) for customers in 2024, processing more than 73 billion game rounds.
His new CCO role involves a multitude of responsibilities including defining and setting the commercial strategy for CasinoEngine; delivering the forthcoming EngageSuite ecosystem to existing and new clients; working closely with the SlotMatrix and EveryMatrix Games teams to help customers move to a full platform solution and more.
Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, said: “Marc has a strong track record working in senior positions for some of the industry’s major providers and delivering premium casino solutions for tier-1 brands.
“As we continue to grow at pace, and as our casino business unit goes from strength-to-strength, we’re looking to accelerate this even further in the months and years ahead under Marc’s commercial leadership.”
Marc Burroughes, CCO, Casino, EveryMatrix, said: “When the opportunity came to join EveryMatrix on their journey to rapid growth there was only one answer I could give.
“The group’s casino division is among the best I’ve seen in my 17 years in the industry and it still has room to significantly grow. I want to maximise all the opportunities we’ve identified and I’m confident we can achieve some big targets.”
The post Marc Burroughes appointed Chief Commercial Officer Casino at EveryMatrix appeared first on European Gaming Industry News.
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