Latest News
Finnish Center For Integrity In Sports partners with Sportradar Integrity Services
Sportradar Integrity Services, a unit of Sportradar and a global supplier of sport integrity solutions and partner to over 150 sports federations and leagues, has entered an agreement with the Finnish Center For Integrity In Sports (FINCIS) to monitor Finnish domestic sporting competitions, commencing from September 2022. This extends Sportradar’s integrity partnerships portfolio with state authorities and national platform bodies, which includes organisations such as the Swedish gambling authority (Spelinspektionen) and the Estonian Centre for Integrity in Sports (ESTCIS).
Under the terms of the multi-year agreement, Sportradar Integrity Services will provide bet monitoring and reporting for a multitude of sports using its Universal Fraud Detection System (UFDS). Approximately 5,000 fixtures will be monitored across domestic Finnish sport, including bandy, basketball, floorball, futsal, handball, ice hockey, MMA, pesapallo, soccer, and volleyball.
The UFDS is an advanced and proven bet monitoring system that has been independently assessed and verified by recognized experts in the field of sports betting and integrity. Betting patterns are analysed for abnormalities by a global team of qualified integrity experts, and any suspicious matches are subsequently reported to partners, allowing critical visibility into worldwide match-fixing. Sportradar Integrity Services have detected over 7,300 suspicious matches during the past 17 years with more than 600 of these taking place in 2022 alone. The Integrity Services business is a core piece of Sportradar’s larger business portfolio, which includes providing data and technology to media companies, betting operators and federations, and reflects the company’s belief that sports must be played on a level playing field.
Chief Investigative Officer Jouko Ikonen said: “Everyone has the right to fair play and fighting against competition manipulation is one of FINCIS’s main tasks. The Sportradar collaboration brings us a significant additional advantage, namely betting on men’s, women’s, and youth matches and competitions are monitored with UFDS. Sportradar has a proven track record in the sports integrity industry, and their expert bet monitoring capabilities will play a crucial role in helping to protect the integrity of Finnish sport in the years ahead.”
Sportradar Integrity Services Managing Director Andreas Krannich added: “We are delighted to be joining forces with FINCIS to play our part in helping to protect the integrity of sports in Finland. At Sportradar, we have identified growing integrity threats across a variety of sports in recent years, with the global financial situation likely to increase the risks facing many sports. As such, to sign another key partnership with a national platform in Europe, in line with the framework of the Council of Europe’s Macolin Convention, is something we take great pride in. We look forward to supporting FINCIS’ integrity programme in the coming years”.
Latest News
Kaizen Gaming’s Betano Recognised as Brand of the Year at the EGR Marketing & Innovation Awards 2025
Kaizen Gaming secured a total of three awards, including Innovation in Sports Betting and Best Native App for the second consecutive year.
Kaizen Gaming, one of the world’s biggest GameTech companies and owner of the Betano online sports betting and gaming brand, has been honoured with three awards at the prestigious EGR Marketing and Innovation Awards 2025, held in London on June 19th. Kaizen Gaming was awarded with “Brand of the Year – B2C” for its premium brand, Betano, “Innovation in Sports Betting” and “Best Native App”.
The past year has been especially significant for Betano which unveiled a new brand identity, brought to life globally through sponsorships of major international football tournaments, such as the UEFA EURO 2024™, the CONMEBOL Copa America™️ 2024, the UEFA Europa League and the UEFA Conference League, alongside prominent local competitions, like Brasileirão Betano (Campeonato Brasileiro Série A) and Torneo Betano (the Argentine Primera División).
Furthermore, the award victories in the “Innovation in Sports Betting” and “Best Native App” categories highlight Kaizen Gaming’s ongoing commitment to customer-centric innovation, delivering highly engaging gameplay and mobile-first experiences that continue to set new industry standards. Notably, this is the second consecutive year that Kaizen Gaming has been distinguished for developing the “Best Native App”, a testament to the excellence of its in-house technology, product, and innovation teams.
Pablo Puertas, Marketing Director of Kaizen Gaming said: “The past year has been a defining one for Betano. We didn’t just refresh our visual identity; we reinforced Betano as a modern, premium and trusted brand, radiating confidence, playfulness, and artistic flair. Through bold 360° campaigns and landmark sponsorships we connected with millions of people in meaningful, localized ways.
But this is more than branding. It reflects our broader commitment to delivering the best, most innovative, and most responsible gaming experiences possible. Winning ‘Best Native App’ once again, as well as ‘Innovation in Sports Betting’ shows that we are pretty successful at it. We are now at a stage where we can confidently say that Betano is a truly premium global player, able to compete for leadership in any given market. A big thank you to the award organizers, but more importantly to the ‘Kaizeners’, who are the driving force behind our success”.
Building on last year’s momentum, the first half of 2025 has been a remarkable period for Kaizen Gaming and Betano, highlighted by multiple high-profile global sponsorships – including the most recent partnership with FIFA for the FIFA Club World Cup 2025™ for South America and the long-term principal and front-of-shirt partnership with Club Atlético River Plate.
The EGR Marketing & Innovation Awards reward the most innovative and creative companies in the online gaming industry, celebrating commercial success, game-changing innovation, leading customer service and marketing prowess over the past 12 months. This year’s ceremony took place at The Mermaid, London, on 19th June 2025, and was hosted by Greek comedian George Zach.
The post Kaizen Gaming’s Betano Recognised as Brand of the Year at the EGR Marketing & Innovation Awards 2025 appeared first on European Gaming Industry News.
Latest News
Kaizen Gaming’s Betano Recognised as Brand of the Year at the EGR Marketing & Innovation Awards 2025
Kaizen Gaming secured a total of three awards, including Innovation in Sports Betting and Best Native App for the second consecutive year.
Kaizen Gaming, one of the world’s biggest GameTech companies and owner of the Betano online sports betting and gaming brand, has been honoured with three awards at the prestigious EGR Marketing and Innovation Awards 2025, held in London on June 19th. Kaizen Gaming was awarded with “Brand of the Year – B2C” for its premium brand, Betano, “Innovation in Sports Betting” and “Best Native App”.
The past year has been especially significant for Betano which unveiled a new brand identity, brought to life globally through sponsorships of major international football tournaments, such as the UEFA EURO 2024™, the CONMEBOL Copa America™️ 2024, the UEFA Europa League and the UEFA Conference League, alongside prominent local competitions, like Brasileirão Betano (Campeonato Brasileiro Série A) and Torneo Betano (the Argentine Primera División).
Furthermore, the award victories in the “Innovation in Sports Betting” and “Best Native App” categories highlight Kaizen Gaming’s ongoing commitment to customer-centric innovation, delivering highly engaging gameplay and mobile-first experiences that continue to set new industry standards. Notably, this is the second consecutive year that Kaizen Gaming has been distinguished for developing the “Best Native App”, a testament to the excellence of its in-house technology, product, and innovation teams.
Pablo Puertas, Marketing Director of Kaizen Gaming said: “The past year has been a defining one for Betano. We didn’t just refresh our visual identity; we reinforced Betano as a modern, premium and trusted brand, radiating confidence, playfulness, and artistic flair. Through bold 360° campaigns and landmark sponsorships we connected with millions of people in meaningful, localized ways.
But this is more than branding. It reflects our broader commitment to delivering the best, most innovative, and most responsible gaming experiences possible. Winning ‘Best Native App’ once again, as well as ‘Innovation in Sports Betting’ shows that we are pretty successful at it. We are now at a stage where we can confidently say that Betano is a truly premium global player, able to compete for leadership in any given market. A big thank you to the award organizers, but more importantly to the ‘Kaizeners’, who are the driving force behind our success”.
Building on last year’s momentum, the first half of 2025 has been a remarkable period for Kaizen Gaming and Betano, highlighted by multiple high-profile global sponsorships – including the most recent partnership with FIFA for the FIFA Club World Cup 2025™ for South America and the long-term principal and front-of-shirt partnership with Club Atlético River Plate.
The EGR Marketing & Innovation Awards reward the most innovative and creative companies in the online gaming industry, celebrating commercial success, game-changing innovation, leading customer service and marketing prowess over the past 12 months. This year’s ceremony took place at The Mermaid, London, on 19th June 2025, and was hosted by Greek comedian George Zach.
The post Kaizen Gaming’s Betano Recognised as Brand of the Year at the EGR Marketing & Innovation Awards 2025 appeared first on European Gaming Industry News.
Latest News
Kaizen Gaming’s Betano Recognised as Brand of the Year at the EGR Marketing & Innovation Awards 2025
Kaizen Gaming secured a total of three awards, including Innovation in Sports Betting and Best Native App for the second consecutive year.
Kaizen Gaming, one of the world’s biggest GameTech companies and owner of the Betano online sports betting and gaming brand, has been honoured with three awards at the prestigious EGR Marketing and Innovation Awards 2025, held in London on June 19th. Kaizen Gaming was awarded with “Brand of the Year – B2C” for its premium brand, Betano, “Innovation in Sports Betting” and “Best Native App”.
The past year has been especially significant for Betano which unveiled a new brand identity, brought to life globally through sponsorships of major international football tournaments, such as the UEFA EURO 2024™, the CONMEBOL Copa America™️ 2024, the UEFA Europa League and the UEFA Conference League, alongside prominent local competitions, like Brasileirão Betano (Campeonato Brasileiro Série A) and Torneo Betano (the Argentine Primera División).
Furthermore, the award victories in the “Innovation in Sports Betting” and “Best Native App” categories highlight Kaizen Gaming’s ongoing commitment to customer-centric innovation, delivering highly engaging gameplay and mobile-first experiences that continue to set new industry standards. Notably, this is the second consecutive year that Kaizen Gaming has been distinguished for developing the “Best Native App”, a testament to the excellence of its in-house technology, product, and innovation teams.
Pablo Puertas, Marketing Director of Kaizen Gaming said: “The past year has been a defining one for Betano. We didn’t just refresh our visual identity; we reinforced Betano as a modern, premium and trusted brand, radiating confidence, playfulness, and artistic flair. Through bold 360° campaigns and landmark sponsorships we connected with millions of people in meaningful, localized ways.
But this is more than branding. It reflects our broader commitment to delivering the best, most innovative, and most responsible gaming experiences possible. Winning ‘Best Native App’ once again, as well as ‘Innovation in Sports Betting’ shows that we are pretty successful at it. We are now at a stage where we can confidently say that Betano is a truly premium global player, able to compete for leadership in any given market. A big thank you to the award organizers, but more importantly to the ‘Kaizeners’, who are the driving force behind our success”.
Building on last year’s momentum, the first half of 2025 has been a remarkable period for Kaizen Gaming and Betano, highlighted by multiple high-profile global sponsorships – including the most recent partnership with FIFA for the FIFA Club World Cup 2025™ for South America and the long-term principal and front-of-shirt partnership with Club Atlético River Plate.
The EGR Marketing & Innovation Awards reward the most innovative and creative companies in the online gaming industry, celebrating commercial success, game-changing innovation, leading customer service and marketing prowess over the past 12 months. This year’s ceremony took place at The Mermaid, London, on 19th June 2025, and was hosted by Greek comedian George Zach.
The post Kaizen Gaming’s Betano Recognised as Brand of the Year at the EGR Marketing & Innovation Awards 2025 appeared first on European Gaming Industry News.
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