AC MILAN OFFICIALLY JOINS KONAMI’S EFOOTBALL™

It’s official: AC Milan will star in eFootball™, the popular football video game developed by KONAMI. Starting from this season, within the virtual world of eFootball™, fans will get to immerse themselves in the Rossoneri, with all of the Club’s main assets being licensed and present in the game – such as the San Siro Stadium, the kits, but most importantly, all of the Milan players with full 3D digital face scans

The announcement is part of a wider agreement that has seen KONAMI become the first Official Training Wear Partner in the Club’s history, also joining the Rossoneri’s Premium Partner group. The logo of the popular video game, as such, appears on the Men’s First Team Training Kit, worn by the players during training sessions and before matches in all official competitions, demonstrating the global appeal of this Club, which continues to go from strength to strength off the pitch.

This is a long-term partnership, which officially started on 1 July, between two brands that have always galvanised the passion of millions of people around the world: global icons of innovation, sport and entertainment, capable of reaching far beyond their own sectors, always setting new trends. It’s an agreement that is geared for the future, with an approach that perfectly combines the physical and digital universe, which over time will develop into an innovative ecosystem of initiatives that will unite players and fans, on and off the pitch.