Asia
Rapper Shloka teams up with ESPL Season 2 BGMI gamers to launch an exclusive rap song video
Rappers Rahul Karn, aka Shloka and MC Maalik have curated a gaming rap song featuring top participants from the second edition of ESports Premier League (ESPL).
The song titled “Stop at Nothing” portrays the grit and determination of the participants contesting in the tournament.
The song also features star influencers and popular personalities from the BGMI community like Yogesh Yadav (Roxx). Roxx is a former PUBG Mobile Premier League South Asian Champion and he is currently playing for Team Celtz Esports. Other names to feature in the song include Gopal Sarda (Hastar BTC) and Sambhav Khatang (iMazik), renowned gaming content creators, BGMI professionals, and team members in Hyderabad Hydras, ESPL’s first-ever franchise team from Hyderabad. The song also features Jasper (Ace Black), Arun (Maxy), Bharatwaji (CarryOP), and Prasanth C (Striker).
Talking about the significance of this rap song, ESPL director Vishwalok Nath said, “The song will definitely add a bit of adrenaline rush in the gaming community as hip hop has always blended well with gaming. Hip hop and gaming share seamless energy and rhythm. The song also features some of the most talented Esports players and will surely help showcase the rise of this tournament. Working with artist Shloka and all other content creators was a delightful experience and this rap song will surely create the right buzz just ahead of the ESPL LAN finals.”
Shloka came to prominence as one of India’s First Rap Reality Show Finalists in a popular TV show called “MTV Hustle”. MTV Hustle is India’s first rap reality show judged by popular singers like Raftaar, Nucleya, and Raja Kumari. Shloka was among the top five talents at the end of the Season 1 of the show.
The rapper duo has used various gaming analogies in the hip-hop video, which aims to create buzz and excitement for the League as it is nearing the grand finale. The music producer of this song is GJ Storm.
The tournament is currently in the second phase of invitational qualifiers that will end on July 27. The remaining 8 finalists will emerge from this round and will join the other 8 teams to compete in the ESPL Season 2 LAN Finals.
Recently, ESports Premier League (ESPL) extended its association with youth icon and renowned Bollywood actor Tiger Shroff as the face of India’s first-ever franchise-based esports league for the second consecutive year.
India Today Gaming has also roped in the global smartphone brand, TECNO Mobile as the Presenting Sponsor for the tournament. The smartphone maker is committed to supporting and helping aspiring esports players with its gaming-focused smartphones like the latest, Tecno Pova 3.
Esports fans can also watch the BGMI action live on India’s leading streaming platform, LOCO, the exclusive digital broadcast partner for ESPL Season 2. The tournament organizer has also signed Ishq FM as the exclusive radio partner for the ongoing tournament.
Asia
Max Level Wins PR Mandate for Riot Games in India and South Asia

Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
Asia
EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025

The next highly anticipated gaming event on EGT Digital’s calendar is SiGMA Asia, which will be held on June 3rd and 4th in Manila. Together with EGT, the iGaming provider will welcome visitors at booth 1113 to reveal its impressive selection of innovations and bestsellers.
The guests will be able to try out EGT Digital’s wide range of over 140 casino games spanning a variety of themes, as well as further increase their chances of winning with the Bell Link, Clover Chance, High Cash, and Single Progressive jackpots. The 4-level multi-denomination Gods & Kings Link will be presented for the first time locally. It received positive feedback after its recent official debut and is expected to get a warm acceptance also from Asian operators and players. Currently including 3 games: Ape of Luck, Glorious Alexander, and Rise of Ra, with more to join in the coming months, it will offer the show attendees numerous bonuses and a lot of fun.
EGT Digital will also demonstrate X-Nave, its in-house developed “all-in-one” betting platform, providing all the tools and features needed for building and maintaining a successful online business or for improving current performance. X-Nave includes 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Depending on the operators’ needs, each of them can be used as part of the complete solution or independently, as they can integrate with developments from third-party providers.
“EGT Digital’s products have enormous potential for the local markets, and SIGMA Asia provides us with a great opportunity to showcase them to many potential future clients in the region,” said Mariana Manchina, Director of EGT Philippines. “In addition, we are also looking forward to the prestigious SiGMA Asia Awards, where our company is shortlisted in the Best Sportsbook Provider 2025 and Best Platform 2025 categories.”
The post EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025 appeared first on European Gaming Industry News.
Asia
EGT’s Asian-themed products to make a splash at SiGMA Asia 2025

EGT is pleased to announce that it will participate in this year’s edition of SiGMA Asia, which will take place on 03 and 04 June in Manila. “We have prepared a fascinating selection of products developed specifically for the Asian markets, so don’t miss the chance to stop by our booth 1113 and learn more about it!,” said Mariana Manchina, Director of EGT Philippines.
Among the main highlights will be the 4-level progressive Zhao Cai Shuang Yu jackpot, which will be presented to the local gaming audience for the first time. Housed in the popular slot cabinet G 50 J1 Up, it will dive visitors into the world of its 2 games Prosperity Strike and Rising Coins, enabling them to collect special symbols and win at any bet level, with higher stakes increasing the likelihood of hitting the highest Grand level.
Sheng Sheng Bu Xi and Cai Fu Tian Jiang, which have already been successfully installed in various gaming venues across different countries, will also be on display. They will invite the guests to embark on captivating adventures that will reward them with riches and lots of fun. Numerous attractive bonus features will add even more thrill to the game, providing additional winning opportunities.
The top-performing G 50 C Up and G 50 J2 Up cabinets and the vast diversity of the General Series multigames will complement EGT’s slot display.
The company will present its ETG developments as well. The attendees will be able to try out the GS 32 T and S 32 T terminals, which feature frameless displays for crystal-clear visuals, numerous ergonomic functionalities, and enormous flexibility, allowing them to participate in endless configurations. The G RSA, EGT’s compact Standalone Automatic Roulette center, will also demonstrate its seamless connectivity to all the company’s play stations. The option to add an American roulette wheel further enriches the gaming choice and guarantees an engaging player experience.
EGT Digital will also showcase its extensive portfolio of iGaming solutions, featuring instant and casino games, jackpot products, as well as the in-house developed “all-in-one” betting platform X-Nave, which comprises four main modules. All this provides operators with a complete solution for building and maintaining a successful online business.
Ms. Manchina concluded: “SIGMA Asia is one of the most important gaming events in the region and I am glad that we will take part in it once again. Our participation in the previous 2 editions was very fruitful, having brought us many valuable new contacts and the opportunity to present our high-potential products to the key players in the local markets. I believe that our performance in 2025 will be the same, and it may even be better. This year, we are even more excited because EGT is a finalist in the SiGMA Asia Awards, where we will compete for the accolade in the Best Land-based Game Feature category.”
The post EGT’s Asian-themed products to make a splash at SiGMA Asia 2025 appeared first on European Gaming Industry News.
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