PLANETPAY365 TOGETHER WITH ACF FIORENTINA DURING PRE-SEASON CAMP IN MOENA

SKS365 Group’s multiservice brand is present with a stand in the Viola Village next to the Carlo Benatti sports center, where the team is training for the upcoming season.

PlanetPay365 joins ACF Fiorentina for the preparation of the upcoming season. The multi-service platform owned by Planet Entertainment, a division of the SKS365 Group, continues its synergy alongside the Tuscan club as Official Value-Added Services Partner. Since July 10, PlanetPay365 has been among the key players of the Viola’s pre-season camp in Moena, in the Dolomites, supporting the team in training and friendly matches scheduled until July 24. The value-added services brand is present with a stand at the Viola Village, the meeting point for all Fiorentina fans following the team that is located near the “Carlo Benatti” sports center. At the disposal of fans and visitors, there is an operating terminal, through which it is possible to take advantage of the services offered by PlanetPay365, such as the purchase of Gift Cards from the most famous national and international brands. During the two-week pre-season camp, there will also be room for animation, with contests and other initiatives to entertain the public who is following Italiano’s team.

PlanetPay365’s presence in the magical scenario of Val di Fassa represents a further step in the winning synergy between PlanetPay365 and ACF Fiorentina. The first sponsorship season allowed the multiservice platform to increase its brand visibility and expand the business in the Tuscan territory, through the digital advertising campaign that featured four players of the Viola club and other lead generation initiatives.

“Ahead of the next football season kicking off, together with Fiorentina, we are delighted to be present in the Moena training camp to support the club in preparing for an exciting new season we hope full of successes both on and off the pitch”, said Troy Cox, SKS365 Chief Commercial Officer. “The synergy with a club so rich in history and strongly rooted in the region represents a feather in the cap for our business. This initiative aims to enhance our business even more and continue to evolve in the right direction”.