Playson makes Africa play with Kiron Interactive content distribution agreement

Partnership sees slot specialist’s content available to continent’s biggest regulated operators

Playson, the fast-growing digital entertainment supplier, has significantly extended its reach across Africa after securing a distribution partnership with award-winning virtual games provider, Kiron Interactive.

As part of this new agreement, Playson’s comprehensive portfolio of immersive slot games will be resold to the continent’s regulated operators via Kiron.

Kiron holds a commanding position in Africa, with long-term partnerships already in place with some of the territory’s largest operators. With a presence in more than 30 countries on the African continent, Kiron will assist Playson to exponentially broaden the reach of its games across Africa and beyond.

The partnership provides ample opportunities for more players to enjoy the Playson experience, with top-performing titles including Lion Gems: Hold and Win, Wolf Power Megaways™ and Solar Queen to be made available to operators through Kiron.

Blanka Homor, Sales Director at Playson, said: “We have identified Africa as an important area of growth for Playson, with our diverse range of games suitable in attracting a wide demographic of player, leading to the potential of improved engagement for local operators.

“Partnering with Kiron is major step forward in our ambitions to penetrate the continent. The company has a strong reputation within this region, while its impressive operator network will offer significant opportunities to deliver our games to more players.”

Steven Spartinos, Co-CEO at Kiron added: “While, traditionally, casino and slot games have not formed part of our core business, our market position, strength and innate knowledge of African territories have presented an opportunity for us to evolve our offering.

“This partnership with Playson provides an excellent opportunity for us to expand our product and service portfolio and we look forward to a strong and prosperous relationship.”