SIS announces two senior appointments to accelerate product development across expanding portfolio

SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has announced two new senior appointments as part of its ongoing diversification and international growth strategy.

Adam Conway, previously Head of Trading at SIS, has taken on a new role as Head of Competitive Gaming, as the company seeks to accelerate the product offer to further build on the success of the high integrity esports product with operators around the world.

A trading specialist with over 20 years’ experience in the betting and gaming industry, Conway will now oversee the full operation of SIS Competitive Gaming, which has been built specifically for sportsbooks, allowing bettors to watch and bet on live broadcasts of head-to-head events between skilled gamers on popular esports titles such as CS:GO as well as Ebasketball and Esoccer.

Stepping up into the role of Head of Racing Trading at SIS is Aiden Tracey, previously Racing Trading Manager. Tracey’s new remit will be to continue the development of SIS’ trading offering, which provides the most comprehensive range of markets and prices for horse and greyhound racing globally, whilst also overseeing risk management for operators of all sizes.

Tracey has spent the past five years with SIS, starting out as lead Horse Racing Trader and he was previously at Sporting Index for eight years. In his new role with SIS, he will oversee a racing trading offering that currently provides over 100,000 betting opportunities per year, along with 20+ derivative markets per race.

The new appointments will help continue to drive the growth in SIS’ broadening product offer with sportsbook operators internationally, as it continues to develop and enhance a range of round-the-clock betting opportunities regardless of time zone.

Conleth Byrne, Product Director at SIS, said: “These new appointments serve to further strengthen our Trading and Competitive Gaming products, which are proving to be very popular with an increasing number of operator partners internationally.

“The expertise and knowledge that both Adam and Aiden bring to their respective roles will provide both SIS and our partners with major benefits as we continue to grow.”