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Esports set to debut at Asian Games 2022, Indian esports contingent reacted after the postponed of prestigious event

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Following detailed discussions with the Chinese Olympic Committee (COC) and the Hangzhou Asian Games Organising Committee (HAGOC), the OCA Executive Board (EB) decided to postpone the 19th Asian Games, which were scheduled to be held in Hangzhou, China, from 10 to 25 September 2022. The new dates of the 19th Asian Games will be agreed between the OCA, the COC and the HAGOC and announced in the near future. However, the above decision was taken by all the stakeholders after carefully considering the pandemic situation and the size of the Games.

The Olympic Council of Asia has earlier announced the titles for the debut of esports as an official medal sport at the 19th Asian Games in Hangzhou, China in September 2022. There will be eight medal events, plus two demonstration games, reflecting the popularity and growth of electronic sports in Asia.
Recently, following eight days of high-voltage competition and nail-biting action in the ESFI’s National Esports Championship 2022 (NESC ’22), the winners have been selected to represent the country at the prestigious continental tournament.

1. FIFA22 – Charanjot Singh and Karman Singh Tikka
2. Street Fighter V – Mayank Prajapati and Ayan Biswas
3. Hearthstone – Shikhar Choudhary and Karthik Varma
4. League of Legends – Captain Akshaj Shenoy, Samarth Arvind Trivedi, Mihir Ranjan, Aditya Selvaraj, Aakash Shandilya and Sanindhya Malik
5. DOTA 2 – Captain Moin Ejaz, Krish, Abhishek, Ketan, Darshan and Shubham

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After hearing the Asian Games postponement news, Mr Lokesh Suji, Director, Esports Federation of India & Vice President of the Asian Esports Federation (AESF) said “The well-being of the athletes is the top priority and this news is expected as there was news floating about the covid resurgence in China. While the wait gets longer but the excitement remains the same. We should look at this as a blessing in disguise, giving our Indian esports contingent more time to sharpen their skills to further our chances of podium finishes.
Can’t wait to watch Indian Esports athletes in action on the Asian stage”

As esports is going to make its debut at the Asian Games 2022, earlier in 2018 it was there as a demonstration title. Indian Esports contingent for the Asian Games 2022 came to surprise after hearing this news and put their thoughts:

FIFA22 athlete Charanjot Singh:
All of us athletes are gutted by the news of the postponement of the Asian Games, but we’ll continue to give our everything in practice leading up to the tournament. The postponement gives us more time to practice and get better for the Asian games.

FIFA22 athlete Karman Singh Tikka:
As Asian Games is postponed, it’s hard to digest it because it somewhat kills your excitement as an athlete. But at the same time, it gives us more time to prepare for the Asian games. We can use this extended timeline to our advantage by grinding more, making strategies against other Asian FIFA athletes and reading their gameplays to be prepared in a better way.

Street Fighter V athlete Mayank Prajapati:
I can’t say I’m not disappointed by hearing the news, but it was kind of expected given the COVID-19 situation. I’m gonna take it positively because I’m going to get more time to practice. Ever since I started preparing myself for the qualifiers/tournament I’ve made progress better than I did in the last 4 years. So I’m gonna keep practising and hopefully, I’ll be able to finally compete in Asian Games. Whenever it’s going to happen, I’ll be prepared.

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Street Fighter V athlete Ayan Biswas:
It feels very bad that the game has been postponed because of the covid outbreak. But nothing we can do as the situation is bad. Human lives are the most important thing and I have to keep patience and practice every day till the game happens. We will use this extended time to upskill our game, make better strategies against other Asian athletes and delve deep to understand their gameplay.

Shikhar Choudhary, Indian Hearthstone contingent member:
It is pretty shocking news. All the players are already training and have scheduled everything around the Asian games 2022. I am already dedicating all of my time to the game. Hope the situation in China will become normal soon, and it would not be postponed to a very distant date.

Karthik Varma, Indian Hearthstone contingent member:
Games are postponed for a genuine reason and I, as an athlete will focus on continuing my practice and my training plan. It really doesn’t affect anything from my side as I am only focusing on my part which is giving my best and keep grinding to bring a medal for India.

Akshaj Shenoy, Team India League of Legends Captain:
Firstly I would like to wish China a speedy recovery and hope the situation doesn’t worsen for them. It deeply saddens me to know that the Asian Games has been postponed but on the bright side, we can use the extra months of practice and come back stronger and give them a mightier battle.

Moin Ejaz, Team India DOTA 2 Captain:
We were very excited and looking forward to playing in this year’s Asian Games to represent India and the face the good teams from other counties but now since the Asian games got postponed we will have to wait till the next dates are fixed. On the brighter side, it will give us more time to practise and bring our A-game into the esports arena with better coordination, communication and strategy within our team.

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Max Level Wins PR Mandate for Riot Games in India and South Asia

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Max Level, a leading marketing and PR agency built by gamers, has won the public relations mandate for Riot Games India and South Asia, the global video game developer and publisher behind genre-defining games such as League of Legends, Team Fight Tactics, VALORANT, and more. As part of the partnership, Max Level will lead Riot’s communication strategy in the region, driving awareness and engagement across its expanding player and esports communities.

Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.

The synergy between Riot and Max Level stems from a shared vision to elevate gaming culture across South Asia. With both organizations placing players and community at the heart of their strategy, the partnership is rooted in long-term brand building. Riot brings a legacy of shaping global gaming and esports culture, not just through its games but also through transmedia storytelling, most notably with Arcane: League of Legends, the Emmy Award-winning Netflix series that redefined how games can expand into mainstream entertainment. Max Level, in turn, brings on-ground expertise and cultural fluency in India’s rapidly evolving interactive entertainment space.

The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.

Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”

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Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.

According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.

The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.

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EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025

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The next highly anticipated gaming event on EGT Digital’s calendar is SiGMA Asia, which will be held on June 3rd and 4th in Manila. Together with EGT, the iGaming provider will welcome visitors at booth 1113 to reveal its impressive selection of innovations and bestsellers.

The guests will be able to try out EGT Digital’s wide range of over 140 casino games spanning a variety of themes, as well as further increase their chances of winning with the Bell Link, Clover Chance, High Cash, and Single Progressive jackpots. The 4-level multi-denomination Gods & Kings Link will be presented for the first time locally. It received positive feedback after its recent official debut and is expected to get a warm acceptance also from Asian operators and players. Currently including 3 games: Ape of Luck, Glorious Alexander, and Rise of Ra, with more to join in the coming months, it will offer the show attendees numerous bonuses and a lot of fun.

EGT Digital will also demonstrate X-Nave, its in-house developed “all-in-one” betting platform, providing all the tools and features needed for building and maintaining a successful online business or for improving current performance. X-Nave includes 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Depending on the operators’ needs, each of them can be used as part of the complete solution or independently, as they can integrate with developments from third-party providers.

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“EGT Digital’s products have enormous potential for the local markets, and SIGMA Asia provides us with a great opportunity to showcase them to many potential future clients in the region,” said Mariana Manchina, Director of EGT Philippines. “In addition, we are also looking forward to the prestigious SiGMA Asia Awards, where our company is shortlisted in the Best Sportsbook Provider 2025 and Best Platform 2025 categories.”

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EGT’s Asian-themed products to make a splash at SiGMA Asia 2025

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EGT is pleased to announce that it will participate in this year’s edition of SiGMA Asia, which will take place on 03 and 04 June in Manila. “We have prepared a fascinating selection of products developed specifically for the Asian markets, so don’t miss the chance to stop by our booth 1113 and learn more about it!,” said Mariana Manchina, Director of EGT Philippines.

Among the main highlights will be the 4-level progressive Zhao Cai Shuang Yu jackpot, which will be presented to the local gaming audience for the first time. Housed in the popular slot cabinet G 50 J1 Up, it will dive visitors into the world of its 2 games Prosperity Strike and Rising Coins, enabling them to collect special symbols and win at any bet level, with higher stakes increasing the likelihood of hitting the highest Grand level.

Sheng Sheng Bu Xi and Cai Fu Tian Jiang, which have already been successfully installed in various gaming venues across different countries, will also be on display. They will invite the guests to embark on captivating adventures that will reward them with riches and lots of fun. Numerous attractive bonus features will add even more thrill to the game, providing additional winning opportunities.

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The top-performing G 50 C Up and G 50 J2 Up cabinets and the vast diversity of the General Series multigames will complement EGT’s slot display.

The company will present its ETG developments as well. The attendees will be able to try out the GS 32 T and S 32 T terminals, which feature frameless displays for crystal-clear visuals, numerous ergonomic functionalities, and enormous flexibility, allowing them to participate in endless configurations. The G RSA, EGT’s compact Standalone Automatic Roulette center, will also demonstrate its seamless connectivity to all the company’s play stations. The option to add an American roulette wheel further enriches the gaming choice and guarantees an engaging player experience.

EGT Digital will also showcase its extensive portfolio of iGaming solutions, featuring instant and casino games, jackpot products, as well as the in-house developed “all-in-one” betting platform X-Nave, which comprises four main modules. All this provides operators with a complete solution for building and maintaining a successful online business.

Ms. Manchina concluded: “SIGMA Asia is one of the most important gaming events in the region and I am glad that we will take part in it once again. Our participation in the previous 2 editions was very fruitful, having brought us many valuable new contacts and the opportunity to present our high-potential products to the key players in the local markets. I believe that our performance in 2025 will be the same, and it may even be better. This year, we are even more excited because EGT is a finalist in the SiGMA Asia Awards, where we will compete for the accolade in the Best Land-based Game Feature category.”

The post EGT’s Asian-themed products to make a splash at SiGMA Asia 2025 appeared first on European Gaming Industry News.

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