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AvatarUX brings thrilling art style to market with 10th PopWins™ title MonkeyPop™
Innovative slots supplier AvatarUX has introduced the 10th title in its PopWins™ series with beautifully crafted new addition MonkeyPop™.
Boasting a distinct, Japanese art style inspired by the Ukiyo-e woodblock prints and sumi-e ink art, MonkeyPop™ features gameplay immediately recognisable as AvatarUX’s through the innovative PopWins™ mechanic, which sees winning symbols pop, before being replaced by two more, increasing the reel height. This ‘popping’ can continue until no more wins are present.
If all six reels are unlocked in base play, low symbols may be removed from play and two free spins with a random multiplier are awarded.
If three or more bonus symbols land on a single spin, free spins are awarded where reels can grow up to seven reels tall.
Before entering the mode, a Reward Reel awaits players, giving random starting spins, ways, multipliers, and multiplier growth as players prepare for the bonus.
MonkeyPop™ also offers players three separate Buy Bonuses, including regular, plus and max modes, which offer increasing win potential for higher sums, in certain jurisdictions.
It becomes the newest release from one of iGaming’s most innovative slot studios, following Lollipop™ in Q1 2022, and it joins a portfolio of 10 popular titles that have gained a large fan-following around the globe.
The game is initially released exclusively to AvatarUX’s partners with direct integrations and will be rolled out globally on the 12th May.
Nicola Longmuir, CEO at AvatarUX, said: “MonkeyPop™ combines our vaunted PopWins™ mechanic with an incredibly detailed artistic style. We rebuilt our win presentation animations and created a completely new set of effects, all to ensure a very distinctive style that evokes the best of Japanese art.
“AvatarUX is always on the lookout to bring innovative concepts to market, from mechanics to art style, and we think MonkeyPop™ combines a multitude of factors to be a unique gaming experience. We are extremely pleased with MonkeyPop™ and the beautiful art and design our team has created makes this a truly outstanding game.”
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L&GNSW Launches Compliance Campaign

The Liquor & Gaming NSW (L&GNSW) has launched a compliance campaign focusing on external gambling signage and internal gambling related signage that is visible from the outside of the premises.
Inspectors will be engaging licensees and attending venues to assess compliance.
L&GNSW will be taking escalated enforcement action against any venue found not to be complying with the requirements.
From 1 December 2023, L&GNSW adopted a zero-tolerance enforcement approach regarding external gambling-related signage. This followed a compliance campaign which involved the removal of all external gambling related signage such as “VIP Lounge,” signage that includes dragon imagery or similar, and the removal of adopted imagery including images associated with gaming machines.
External gambling related signage at hotels and registered clubs are subjected to the requirements of sections 43 and 44 of the Gaming Machines Act 2001 NSW (the Act).
These requirements are in place to continue supporting gambling harm minimisation by reducing the visibility and promotion of gambling, particularly to vulnerable individuals and the broader community.
Venues that are not yet compliant should consult the 2023 Compliance Campaign: External gaming signage for hotels & clubs position paper or contact the Hospitality Concierge for additional information on the requirements.
L&GNSW recommends venues conduct self-audits to ensure their obligations and requirements in relation to the Act are met. A Gaming Harm Minimisation Fact sheet is also available.
Breaches of section 43(1) and 44(1) of the Act can result in on the spot fines of $1100 per offence or a maximum fine of $11,000 per offence if prosecuted.
The post L&GNSW Launches Compliance Campaign appeared first on European Gaming Industry News.
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iQOO Becomes Official Title Sponsor for S8UL’s Historic Esports World Cup 2025 campaign

S8UL has officially qualified for the grand finals in Apex Legends, , and EAFC 25 at EWC 2025, making it the first Indian esports organisation to represent the country at one of the world’s biggest esports tournaments. The organisation’s Chess stars Nihal Sarin and Aravindh Chithambaram will be competing in the Last Chance Qualifier from July 24 to 26, while EAFC player Aaron Rivera (Happy) will vie for one of the four remaining spots at the EWC in the FC Pro 25 Play-Ins.
Nipun Marya, CEO, iQOO, commented, “Esports in India is evolving rapidly, and we’re proud to strengthen our association with S8UL as they represent India on one of the biggest international stages. Our collaboration reflects iQOO’s focus on connecting with the performance centric community and supporting talent that’s redefining competitive gaming in India.”
Taking place from July 8 to August 24, the EWC 2025 features a record-breaking $70 million (approx. INR 598 crore) prize pool and hosts the world’s best talent across console, PC, and mobile titles. S8UL’s participation across different titles underscores the organization’s depth, diversity, and ambition.
The post iQOO Becomes Official Title Sponsor for S8UL’s Historic Esports World Cup 2025 campaign appeared first on European Gaming Industry News.
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Felicity Appoints İlker Yoldaş to Lead Product Strategy

AI enabled game publisher, Felicity has appointed İlker Yoldaş, a revered name in the gaming industry as the company’s new Vice President of Product. With more than 20 years of experience in the gaming industry and over a decade in senior product leadership roles, İlker is known for scaling live games and building product infrastructure across mobile and emerging platforms. They specialise in live ops, AI- driven personalisation, and data-first monetisation.
İlker Yoldaş with their player-first leadership philosophy and cross functional experience, will play a pivotal role in shaping Felicity’s product strategy and global growth. İlker’s earlier roles with Homa, TastyPill, and Peak Games, have helped hone their focus on core game design, feature development, and systems thinking across multiple platforms. Prior to Felicity, İlker served as Head of Studio at Quiet, successfully leading it to acquisition by TapNation.
“Proud to join Felicity as VP of Product,” said İlker Yoldaş. “Energy is high, the roadmap is defined, and we’re hiring across multiple roles. Looking forward to shaping the future landscape of gaming through unseen innovations that redefine the industry.”
Felicity is strategically building a global leadership team to drive a tech-first game publishing model, combining innovative tech design, cross market expertise, and a unified vision to redefine how games are discovered, distributed, and scaled worldwide.
“İlker is a systems thinker with a player-first heart,” said Anurag Choudhary, Founder & CEO of Felicity. “İlker’s experience in leading teams, scaling live titles, and integrating AI into core gameplay systems makes for a perfect fit as we enter Felicity’s next phase of growth.”
“Felicity’s next chapter is global,” Anurag added. “Our talent footprint will span select markets globally, and every new team member will add deep expertise in mobile gaming, monetization strategy, and AI-driven design. We’re scaling not just our games but the systems behind them.”
The post Felicity Appoints İlker Yoldaş to Lead Product Strategy appeared first on European Gaming Industry News.
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