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British and Irish racing to enjoy increased shop window in South Africa via new Hollywoodbets agreement

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Racecourse Media Group (RMG) and Sports Information Services (SIS) have agreed a new fixed odds retail and online streaming deal with Hollywoodbets, which enables the South African betting operator to broadcast and take bets on British and Irish racing.

South Africa’s leading betting operator will simulcast racing from 35 British racecourses and all 26 Irish racecourses into 92 betting shops in South Africa, and online via www.hollywoodbets .net.

As part of the arrangement, RMG and SIS will work closely with Hollywoodbets to leverage its considerable marketing and promotional assets to grow turnover and interest in British and Irish racing, especially for the bigger race days.

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RMG’s Chief Commercial Officer Nick Mills said: “The agreement represents an exciting opportunity to increase the shop window for our racecourses, as well as generate additional international revenue, which goes back into the sport. We look forward to working on an extensive joint marketing plan, with particular focus on premium events, such as the Randox Grand National, Cazoo Derby, Dubai Duty Free Irish Derby, Qatar Sussex Stakes, Juddmonte International, Longines Irish Champions Stakes and QIPCO British Champions Day.”

Hollywoodbets Betting Operations Manager, Dermot O’Connell, said: “We’re excited to have signed up with RMG and SIS which will ensure that our customers, in both the retail and online spheres, will watch the best of British and Irish racing.”

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Springbok Casino Honours South Africa’s Strongest Mother’s in the Wild and Gives Away 25 Free Spins

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The post Springbok Casino Honours South Africa’s Strongest Mother’s in the Wild and Gives Away 25 Free Spins appeared first on European Gaming Industry News.

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Association of Gaming Operators in Kenya Announces New Regulations

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The Association of Gaming Operators in Kenya (AGOK) in partnership with government agencies, regulators and civil society are spearheading a set of proactive initiatives designed to shape the future of the gaming industry and protect innocent Kenyans from addiction to gaming.

In a press release, the Association says nationwide awareness campaigns promoting informed, mindful participation in gaming will be carried out across the country.

Advocacy for tools such as time-out mechanisms, betting and deposit limits will be put in place to ensure a healthy and controlled gaming behaviour among Kenyans.

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“The gaming industry in Kenya continues to evolve rapidly, creating opportunities for economic growth, digital innovation, and employment. However, with this growth comes a heightened responsibility to safeguard the welfare of players, particularly young people and vulnerable populations,” the statement by AGOK’s board reads in part.

“AGOK acknowledges the complex challenges associated with gaming, particularly around mental health, addiction prevention, and ethical standards. These are global concerns which members of AGOK take seriously. They are at the forefront of our agenda.”

The Association furthers contends that all its members operate under a “shared code of conduct” rooted in principles of fairness, transparency and social responsibility.

Among meaningful steps it says it has taken to prevent exploitation and minimise harm include putting into place advanced age-verification systems to block underage access, self exclusion tools that provide options for and permanent restrictions to gaming activities and round-the clock toll free helplines that offer confidential mental health and addiction support.

The regulatory measures comes amid calls to regulate the sector following increase in cases of mental health and some suicide cases attributed to betting.

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The post Association of Gaming Operators in Kenya Announces New Regulations appeared first on European Gaming Industry News.

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Readen Holding Corp Finalises Acquisition of Morrich Lottery Limited

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Readen Holding Corporation, a venture capital specialising in Fintech, Digital Payments and E-commerce, has announced the successful signing of the final agreement to acquire an 80% controlling stake in Morrich Lottery Limited, a fully licensed lottery operator in Nigeria. This milestone marks RHCO’s official entry into the African gaming market — one of the fastest-growing and most promising sectors globally.

With the closing of this acquisition, RHCO now holds active licenses in Nigeria for lottery, sportsbook and casino operations, unlocking access to an estimated $2.5 billion gaming market projected to grow over 9% annually through 2030. This move positions RHCO to become a major international force in regulated gaming, entertainment and fintech infrastructure.

Ridzky Berg, CEO of RHCO, said: “This is more than an acquisition — it’s a strategic launchpad into one of the most dynamic gaming markets in the world. Nigeria’s youthful population, expanding internet access, and growing appetite for digital gaming make this a prime market. With our proven fintech backbone and seasoned leadership, we’re ready to set a new standard for integrated, secure, and user-friendly gaming platforms across the region.”

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The post Readen Holding Corp Finalises Acquisition of Morrich Lottery Limited appeared first on European Gaming Industry News.

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