Connect with us

Latest News

Future Anthem to personalise the player experience for everyone with launch of Amplifier AI at ICE 2022

Published

on

Reading Time: 2 minutes

 

Players, studios and operators to benefit from an easy-to-navigate, one-stop solution that delivers personalised recommendations, portfolio optimisation and safer play

Future Anthem – the gambling industry’s leader in AI solutions – today announces the release of Amplifier AI, an all-in-one product built to personalise the player experience for everyone.

To be officially launched to the gambling industry at ICE 2022, Amplifier AI is a major development of new machine learning models and sophisticated data engineering. It humanises anonymised transactional data with artificial intelligence to enable real-time personalisation, games performance optimisation and first-class player-level customer experiences.

Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)

Amplifier AI combines machine learning and behavioural models with proprietary and public meta data, including multi-dimensional player behavioural clustering that analyses the profile and gameplay of players and games. Outcomes and outputs allow operators and games studios to personalise player experiences with real time recommendations that are designed to increase player engagement responsibly.

 

Unifying Anthem’s offering

Future Anthem has been building the next generation of AI products for the gambling industry since 2019, helping its customers to get the most from their operations, investments and roadmaps.

Today marks the fusion of separate data-driven elements from Anthem’s offering into one complete product – Amplifier AI – combining Game Recommendation feeds, Portfolio Optimisation tools, Safer Play monitoring and Research, Game Recipes for data driven game design and Bonus Optimisation feeds. The release of Amplifier AI creates a single unified experience for Anthem’s customers.

Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)

Amplifier AI allows operators and games studios to:

  • Personalise in real-time: improve retention and player satisfaction with personalised game and bonus recommendation marketing messages, in-game promotions, lobby and search suggestions
  • Optimise performance: manage and improve game portfolio performance, analyse game launches, map player journeys, design games with data and visualise never-seen-before player behaviours
  • Enhance customer experience: reduce churn and increase engagement with real-time player interactions, individual player monitoring and targeted player protection

 

Personalising in Responsible Gambling

As part of its commitment to the Consumer Protection Zone at ICE, also announced today is an upgrade to Anthem’s Safer Play solution which uses state-of-the-art AI to improve online gambling safety for players, operators and studios, with the industry’s first independent solution to proactively detect in-session wagering behaviours in casino that indicate harmful play.

Designed with the latest regulations at its foundation and guided by the industry’s well-established “Markers of Harm”, Anthem Safer Play uses bet-level data to provide a personalised and in-depth assessment of problem gambling behaviours to detect risks, directly from in game activity.

Leigh Nissim, CEO of Future Anthem, said: “Amplifier AI marks another step in Anthem’s journey to provide the best-in-class products for the gambling sector, so we are excited to use ICE – one of the industry’s foremost events – as the platform for its launch.

“Our products and team are focused on personalising player experiences with AI to enable our customers to achieve essential and measurable outcomes that allow for sustainable and responsible growth. We look forward to working with the most innovative brands in gaming that want to make a real and measurable improvement to player experiences.”

Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)

 

Continue Reading
Advertisement

Latest News

Welcome to the Weekend Friday Fireworks at Plaza Hotel & Casino to celebrate UNLV Runnin’ Rebels on July 11 and Vegas Knight Hawks on July 18

Published

on

Reading Time: < 1 minute

 

The Plaza Hotel & Casino will honor two popular Las Vegas sports teams with its weekly Welcome to the Weekend Friday Fireworks Show this week and next.

Tomorrow night, Friday, July 11, members of the University of Nevada Las Vegas (UNLV) dance team, the Scarlet Dance Line will be the guests of honor to ignite the fireworks from the TNT box at 9:15 p.m. at Carousel Bar. UNLV alumni and fans are encouraged to wear university gear to Carousel Bar, which will have a DJ starting at 7 p.m. and offer a special cocktail, the Rebel Rita, a frozen strawberry margarita made with Mi Campo Blanco, for the night.

Next Friday, July 18, the mascot for the Vegas Knight Hawks, Risk will be on hand as the TNT ignitor at Carousel Bar honoring the professional indoor football team that plays at Lee’s Family Forum in Henderson. A DJ will again be entertaining guests at Carousel Bar starting at 7 p.m.

Staged from the top of the Plaza’s South Tower every Friday at 9:15 p.m. from May through September, the public can watch the Welcome to the Weekend Friday Fireworks Show for free from in front of the Plaza on Main Street, which will be closed to vehicular traffic during the show for viewing the fireworks from Carson Avenue to Ogden Avenue.

Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)

The Plaza’s fireworks will be dependent on weather conditions and are subject to change or cancellation. Updates will be available on the Plaza’s social media channels, including Facebook, Instagram and Twitter.

 

The post Welcome to the Weekend Friday Fireworks at Plaza Hotel & Casino to celebrate UNLV Runnin’ Rebels on July 11 and Vegas Knight Hawks on July 18 appeared first on European Gaming Industry News.

Continue Reading

Latest News

Welcome to the Weekend Friday Fireworks at Plaza Hotel & Casino to celebrate UNLV Runnin’ Rebels on July 11 and Vegas Knight Hawks on July 18

Published

on

Reading Time: < 1 minute

 

The Plaza Hotel & Casino will honor two popular Las Vegas sports teams with its weekly Welcome to the Weekend Friday Fireworks Show this week and next.

Tomorrow night, Friday, July 11, members of the University of Nevada Las Vegas (UNLV) dance team, the Scarlet Dance Line will be the guests of honor to ignite the fireworks from the TNT box at 9:15 p.m. at Carousel Bar. UNLV alumni and fans are encouraged to wear university gear to Carousel Bar, which will have a DJ starting at 7 p.m. and offer a special cocktail, the Rebel Rita, a frozen strawberry margarita made with Mi Campo Blanco, for the night.

Next Friday, July 18, the mascot for the Vegas Knight Hawks, Risk will be on hand as the TNT ignitor at Carousel Bar honoring the professional indoor football team that plays at Lee’s Family Forum in Henderson. A DJ will again be entertaining guests at Carousel Bar starting at 7 p.m.

Staged from the top of the Plaza’s South Tower every Friday at 9:15 p.m. from May through September, the public can watch the Welcome to the Weekend Friday Fireworks Show for free from in front of the Plaza on Main Street, which will be closed to vehicular traffic during the show for viewing the fireworks from Carson Avenue to Ogden Avenue.

Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)

The Plaza’s fireworks will be dependent on weather conditions and are subject to change or cancellation. Updates will be available on the Plaza’s social media channels, including Facebook, Instagram and Twitter.

 

The post Welcome to the Weekend Friday Fireworks at Plaza Hotel & Casino to celebrate UNLV Runnin’ Rebels on July 11 and Vegas Knight Hawks on July 18 appeared first on European Gaming Industry News.

Continue Reading

Latest News

Welcome to the Weekend Friday Fireworks at Plaza Hotel & Casino to celebrate UNLV Runnin’ Rebels on July 11 and Vegas Knight Hawks on July 18

Published

on

Reading Time: < 1 minute

 

The Plaza Hotel & Casino will honor two popular Las Vegas sports teams with its weekly Welcome to the Weekend Friday Fireworks Show this week and next.

Tomorrow night, Friday, July 11, members of the University of Nevada Las Vegas (UNLV) dance team, the Scarlet Dance Line will be the guests of honor to ignite the fireworks from the TNT box at 9:15 p.m. at Carousel Bar. UNLV alumni and fans are encouraged to wear university gear to Carousel Bar, which will have a DJ starting at 7 p.m. and offer a special cocktail, the Rebel Rita, a frozen strawberry margarita made with Mi Campo Blanco, for the night.

Next Friday, July 18, the mascot for the Vegas Knight Hawks, Risk will be on hand as the TNT ignitor at Carousel Bar honoring the professional indoor football team that plays at Lee’s Family Forum in Henderson. A DJ will again be entertaining guests at Carousel Bar starting at 7 p.m.

Staged from the top of the Plaza’s South Tower every Friday at 9:15 p.m. from May through September, the public can watch the Welcome to the Weekend Friday Fireworks Show for free from in front of the Plaza on Main Street, which will be closed to vehicular traffic during the show for viewing the fireworks from Carson Avenue to Ogden Avenue.

Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)

The Plaza’s fireworks will be dependent on weather conditions and are subject to change or cancellation. Updates will be available on the Plaza’s social media channels, including Facebook, Instagram and Twitter.

 

The post Welcome to the Weekend Friday Fireworks at Plaza Hotel & Casino to celebrate UNLV Runnin’ Rebels on July 11 and Vegas Knight Hawks on July 18 appeared first on European Gaming Industry News.

Continue Reading
Advertisement
300x250 banner available here

Latest news

Trending

Offering comprehensive coverage on all aspects of the gaming sector, our daily posts include online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Gaming News Room is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania