Altenar
The Sports Betting New-Wave Continues As Vinnare Group Adopts Altenar’s Sportsbook Software in Colombia
Moving into the world of Esports betting, the Colombian market is searching for new ways to adapt to the up and coming market that is currently in its infancy.
As the move from classical online gambling shifts towards e-football (soccer), virtual gaming and generally, Esports, it’s no wonder that companies in Colombia are looking to join forces with Altenar’s state-of-the-art sportsbook software that offers gamers, bettors and operators an opportunity to access the new-wave of online gambling: Esports.
This partnership and melding of minds between Altenar and Vinnare Group is new, however, Vinnare Group has been operating in Colombia since 2019, meaning that they have a vast scope and understanding of the Colombian market and the demands of the customers in the region.
Could this be one of the main reasons why Vinnare Group chose Altenar, the sportsbook software provider, as their go-to sports betting professionals?
Let’s take a look …
Vinnare Group: A Bet To Back
As Vinnare Group and Altenar celebrate their recent partnership it seems only right to understand what Altenar offered the provider after such a lengthy stint without their sportsbook software.
This choice could have been attributed to a number of factors, from Altenar having access to several data providers, a customisable back office and front-end layer, the use of widgets, and access to AI technologies through Oddin which offers a host of Esports betting capabilities.
Oddin recently partnered with Altenar adding Esports to Altenar’s already highly-successful sportsbook. This partnership means that companies like Vinnare Group can offer their customers a breadth of entertainment that’s moving with the times and is able to offer something beyond classical sports betting.
Amidst the success of adopting Altenar’s software, Vinnare Group might open the eyes of many other operators in Colombia, and the world, as a greater shift towards Esports betting grows in numbers and popularity.
Vinnare Group have expressed their reasons behind their sportsbook provider choice, where a spokesperson said, ‘for us Altenar have the high knowledge, know-how, experience and most importantly: innovation to achieve any goal in a regulated market.’
The flattery of Altenar extended to ‘the risk management with Altenar is superb and allows us to make efforts in other departments of the company in order to improve our brand. The work from both companies is very clear and with a high-importance on supporting each other’
Altenar – A Look To The Future
As Esports grows in infamy the forward-thinking minds behind Altenar’s growing success understand that the new-wave of sports betting is here to stay and is adapting what sports content they offer to operators and customers alike.
In doing this, and proving to be a reliable source for data, content and experience, the team behind Altenar’s software are demonstrating why they’re where stability meets flexibility and this has driven many online operators to Altenar’s figurative front doors.
An adaptable sportsbook software and provider might be the key to success in this relatively new-found interest in Esports betting that is slowly but surely growing in popularity around the world.
After all, it’s always best to have a trained professional at the helm of these endeavours and that’s why Vinnare Group, Altenar and Oddin make the perfect sports betting trio amidst the industry’s new-wave.
You can learn more about Altenar from their website and by requesting a demo, to see why stability meeting flexibility just might be the key to your success.
In the words of the sportsbook software provider … Let’s talk!
Leading sportsbook provider grows US sports offering with addition of in-play Bet Builders and expanded prop betting
Altenar has expanded its portfolio of US sports by adding more Major League Baseball (MLB) content for the 2025 season.
As part of the enhancement, Altenar has added in-play Bet Builders to allow live betting during MLB games, offering operators the chance to benefit from a surge in the bet type’s popularity. There is also an expanded range of prop betting available on both pre-match and live games, with a vast range of odds now offered on player, team and game props.
Altenar already offers fast markets and micro-betting options, along with same-game parlays, player specials and pitcher lines for the popular league.
An official distributor of MLB data since 2019, Swish Analytics delivers rich, reliable and fast information that enables the development of highly engaging user markets, which are now available to Altenar’s operator partners.
These additions reinforce Altenar’s commitment to delivering relevant and tailored content for US-facing partners, while continually striving for excellence as a sportsbook provider.
Antonis Karakousis, Director of Operations at Altenar, said: “Altenar is driving innovation in US sports by pushing the boundaries of what is possible with our offering. We will continue to grow our presence in this vertical and ensure that our full suite of pre-match, in-play, and at-bat betting products defines the next generation of engagement for our operators’ MLB fans.
“In addition to the above, the development of our MLB Live Bet Builder is another strong statement that reflects our commitment to listening to users’ needs. Enhancing the Bet Builder experience remains a key focus and a central part of our product strategy.”
Altenar will showcase its enhanced terminal at SBC Summit Americas 2025 from May 13–15. Attendees can visit the stand or book a demo to explore the terminal’s new capabilities first-hand here.
The post Altenar extends Major League Baseball coverage appeared first on Gaming and Gambling Industry in the Americas.
Leading sportsbook technology provider ready to deliver premium virtual sports offering to local operators
Altenar has achieved a significant milestone in its LatAm expansion by securing a new certification to offer sportsbook and RGS, including virtual sports in Brazil.
This development underscores Altenar’s commitment to providing cutting-edge and engaging sportsbook solutions in regulated markets, and follows a string of landmark deals with industry leaders, such as Inspired, Kiron, Leap and Sportradar.
To achieve the certification, Altenar underwent a thorough evaluation process, demonstrating the provider’s dedication to compliance and its ability to meet the stringent requirements of the Brazilian market.
The integration of virtual sports from renowned providers will further enhance Altenar’s comprehensive platform, offering a dynamic and exciting vertical for Brazilian players that can be enjoyed 24/7.
Dinos Doxiadis, Director of Product – Sportsbook and Data at Altenar, said: “We are thrilled to achieve certification for virtual sports in Brazil. This marks another significant step in our growth across Latin America and reinforces our commitment to the burgeoning region.
“By joining forces with some of the industry’s most renowned providers, we are confident in our ability to deliver an unparalleled virtual sports experience to operators and players in Brazil. This offering will complement our existing sportsbook solutions and provide further opportunities for engagement and growth in this key market.”
The post Altenar gains ground in Brazil with virtual sports certification appeared first on Gaming and Gambling Industry in the Americas.
Leading sportsbook provider opens second office in Latin America
Altenar, a leading sports betting and iGaming software provider, has strengthened its support for operators in Brazil with the opening of a new São Paulo office.
Registering an entity in the country highlights Altenar’s understanding of the importance of Brazil’s regulated market for its clients and reflects the company’s continuous global strategy of wanting to be as close as possible to key markets.
Altenar opened an office in Uruguay last year to provide improved support for clients in LatAm and the Brazil entity will bring numerous benefits, including faster onboarding for new customers and invoicing in the local currency.
Frederico Caputi, Sales Manager at Altenar, said: “Opening the São Paulo office is a strategic step for Altenar as it allows us to better serve our partners and streamline operations within Brazil’s thriving market. This local presence not only enhances our customer support capabilities but also significantly boosts our responsiveness to market needs and regulatory changes.
“It is an exciting development that aligns perfectly with our commitment to growth and excellence in Latin America.”
The post Altenar boosts Brazil presence with São Paulo office appeared first on Gaming and Gambling Industry in the Americas.
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