Hard Rock Cafe To Serve Up Esports Events

Kore Meltdown, the US-based branch of Meltdown the world’s largest chain of esports bars, announced today they have entered into a partnership with Hard Rock Cafe, the internationally recognized, world-class hospitality brand, to provide exciting esports activations and entertainment at some of Hard Rock Cafe’s most popular locations.

In this first-of-its-kind partnership, Kore Meltdown will pair its unmatched expertise in the esports and gaming space with Hard Rock Cafe’s iconic bar and dining experience to engage passionate players and esports fans. To begin, Hard Rock Cafe locations in Atlanta, Los Angeles, Seattle, and Chicago will be among the first to play host to Kore Meltdown monthly events. To kick off the partnership, all four locations will host “The Origin of Esports: The Games That Rocked The World” themed events on April 13th, 2022 featuring prizes, and collaborations with top-notch local and international gaming organizations.

KMD, helmed by Meltdown Europe co-owner and United Esports Founder and CEO Felix LaHaye, will lend his decades of experience to create unforgettable nights for esports and entertainment fans alike. “It’s an honor to partner with a global brand like Hard Rock to continue to bring the success of our esports bars to the US,” said LaHaye. “I have always been a huge fan of the brand and we are thrilled to bring unforgettable events and experiences to the most passionate fans in the world. Kore Meltdown knows how to take gaming entertainment to the next level, by partnering with Hard Rock, we look forward to burgeoning a new generation of entertainment fans, with the content and world-class hospitality they crave.”

“Hard Rock has always been at the forefront of pop culture and entertainment, and our partnership with Kore Meltdown is a logical step in continuing that momentum,” said Keith Sheldon, President of Entertainment of Hard Rock International. “Hard Rock Cafe has always brought people together around good food, a vibrant atmosphere, and, most importantly, a love of music and entertainment. We are excited to take that commitment to the next level by authentically engaging with the esports community via Kore Meltdown’s tremendous network.”

In addition to bringing local esports communities together by providing a vibrant place to gather, drink, play, and watch, Kore Meltdown and Hard Rock will offer fans such exciting events as live tournament broadcasts and watch parties, meet and greets with well-known influencers, players, and streamers, fun theme nights and menus, PvP tournaments, free to play computers and consoles, interbar tournaments, rewards programs and more, with additional locations to be announced in the coming months.