Betsson Group celebrates major wins at one of the industry’s most prestigious marketing award shows in the online gaming industry.

At this year’s EGR Marketing and Innovation Awards, held in London on 18 June, Betsson Group was recognised across several key categories, reaffirming its position as a market leader in digital media and innovation within the iGaming sector.

The awards, hosted annually by EGR Global, highlight the most effective and groundbreaking campaigns, strategies and teams in the online gaming industry. Competing against top-tier operators from across the globe, Betsson Group stood out in the following categories:

• Marketing Team of the Year – B2C (Winner)

Advertisement

• Innovation of the Year – B2C (Winner)

• Affiliate Programme Marketing Campaign – Betsson Group Affiliates (Highly Commended)

Marketing Team of the Year – B2C

This award recognises a team that has demonstrated innovation, creativity and brand passion through impactful campaigns, smart use of technology and data, and a strong focus on safer gambling.

Winning this category acknowledges the remarkable efforts of Betsson Group’s in-house marketing professionals. Betsson’s B2C marketing team demonstrated unmatched collaboration, creativity and consistency across verticals, regions and channels. Working across 20+ brands and markets, the team achieved remarkable growth, pioneered innovative strategies and embedded a deep awareness of safer gambling regulation throughout every campaign.

Advertisement

Innovation of the Year – B2C

The winner of this award is a company that has delivered a game-changing innovation over the past year, driving business growth, revenue and profitability across products, marketing or technology.

This accolade celebrates a year of bold, tech-driven progress that enhanced the player experience and powered sustainable growth for the company. Over the past 12 months, Betsson Group rolled out impactful B2C innovations – from acquiring Sporting Solutions and upgrading Bet Builder and Player Prop features, to embedding AI in sportsbook personalisation. Each move was strategic, scalable and measurable, driving record-breaking sportsbook results and deeper customer engagement across markets.

Affiliate Programme Marketing Campaign

Betsson Group Affiliates was attributed as “Highly Commended” in this category, recognising the team’s collaborative mindset and strategic, data-driven approach to campaign execution. This achievement highlights their ongoing efforts to strengthen and expand the global affiliate network through innovative and performance-led marketing.

Advertisement

These accolades come as Betsson Group continues expanding its presence in established and emerging markets, focusing on innovation, sustainability and delivering exceptional entertainment experiences to its players.

Booming Games, a leading developer of high-quality slot content for the iGaming industry, is proud to announce a strategic partnership with Torrero.com, a trusted name in B2B aggregation and white-label casino and sportsbook solutions. The collaboration marks a significant step forward in Booming Games’ global expansion strategy, enhancing access to premium gaming experiences across new and existing markets.

Torrero, recognised for its commitment to innovation and compliance, offers an all-in-one iGaming solution that includes an expansive portfolio of over 8,000 games, multi-currency support, and availability in 35+ languages. Its white-label and turnkey solutions are trusted by major operators such as Betmaster and Casinoin across multiple international markets.

Aaron Axisa, Head of Sales at Booming Games, shared his enthusiasm: “We’re delighted to partner with Torrero, a company that has proven its strength in providing adaptable, robust aggregation and white-label services. Their reach and technical agility make them an ideal partner to bring Booming Games’ portfolio to a broader audience. This collaboration is another important milestone in our mission to deliver premium slot content to players around the globe.”

With seamless integration capabilities and tailor-made offerings for established operators, Torrero enhances the discoverability and playability of innovative gaming titles like those from Booming Games, known for standout slots such as Buffalo Hold and Win, Cash Pig, and The Wild Wings of Phoenix.

Advertisement

Aleksei Tolstov, Head of Business Development at Torrero, commented: “Partnering with Booming Games is a natural fit for us. Their commitment to quality and game diversity aligns with our goal of delivering top-tier entertainment to our clients and their players. This alliance empowers us to enrich our offering with proven titles that resonate across regions and player preferences.”

This partnership enables both companies to capitalize on shared values of agility, excellence, and innovation—ultimately driving forward their respective ambitions to lead in the ever-evolving iGaming ecosystem.

Evoplay, the award-winning game development studio, has launched American Sevens, a festive twist on its popular Hot Triple Sevens Hold & Win title, just in time for Independence Day in the Unites States.

Bringing red, white, and blue flair to the reels, American Sevens combines proven Hold and Win mechanics with patriotic visuals, including stars, stripes, and the iconic bald eagle.

The slot features Wild symbols that substitute for regular icons, while Scatters unlock up to 20 Free Spins, with all wins during the feature boosted by a 3x multiplier.

The main highlight is the Hold and Win Bonus Game, triggered by landing six or more Bonus or Hot Bonus symbols. Players begin with three spins, which reset each time a new special symbol appears.

Advertisement

Hot Bonus icons can be enhanced with random cash values or upgraded to MINI, MEGA, or SUPER jackpots, while collecting all 15 Bonus symbols awards the GRAND jackpot worth 3,000x the bet.

For players eager to jump straight into the action, the Bonus Buy option provides instant access to the Hold and Win round, as well as the opportunity to receive Free Spins.

American Sevens pairs bold holiday-themed visuals with rewarding features, offering operators a seasonal title built on a proven hit’s performance to capture players’ attention during the summer celebration period.

Ivan Kravchuk, CEO at Evoplay, said: “American Sevens illustrates how we continue to build upon the success of our flagship titles by aligning them with local moments that resonate with players. Merging the trusted Hold and Win mechanic with a strong holiday theme adds new appeal and ensures that the gameplay remains instantly recognisable.

“It’s a clear example of our strategy to deliver content that’s adaptable, relevant, and designed to maximise performance across different markets and seasonal campaigns.”

Advertisement