Canada
Internet Vikings surges deeper into the U.S. as they take their game to Michigan
Internet Vikings has officially launched its iGaming operations in the state of Michigan. Beginning in July 2021, the globally renowned European hosting provider has strategically expanded into one state after another, and now offer their services in most of the iGaming compliant states in America. Setting up and going live in Michigan is a carefully planned move for the company, where they once again will provide their full suite of bespoke iGaming hosting services.
The company founder and CCO Rickard Vikström expressed his excitement: “We are thrilled to have secured our positions in yet another US territory. We consider expanding our operations into Michigan to be an especially important win.”
The state of Michigan is presently one of the largest U.S. iGaming markets and therefore one of the most sought-after in the country. Their online sportsbooks handle for December saw a boost of +2.3% MoM, hitting a whopping $485m. While Michigan’s iGaming gross revenue for 2021 hit a new high of $121.8m.
Elena Kvakova, the Head of the U.S. expansion for Internet Vikings said: “In addition to high revenues, Michigan is one of just six states in America which specifically allow online casinos”, the others being New Jersey, Pennsylvania, Wisconsin, West Virginia and Connecticut. Unlike some other gaming-compliant states, suppliers are not required to possess any type of license if they want to operate in Michigan. It must however, be taken into consideration that in order to operate in Michigan, all online casinos and all companies or individuals working within the industry must have a vendor license, no matter their size or category.
Elena continued: “Recognizing the state as the next important strategic step in our U.S. expansion, after studying the relevant legislation and obtaining the required documentation in April, we have worked as a team to establish our next U.S. base.” Internet Vikings quickly acquired their first client in May, and applied for their vendor license in June. After months of waiting, Michigan Gaming Control Board has finally completed the evaluation and issued the Swedish Hosting Services Provider with a valid license.
“We are extremely proud to be able to support our clients in multiple locations across the U.S. and globally. I can confirm that we will continue expanding and growing both territorially and as a company as a whole, making sure that iGaming businesses worldwide have access to reliable hosting services, anywhere anytime.”
Internet Vikings have established a solid reputation as a global hosting services provider, with operations active and thriving on 6 continents. Offering the best in online gaming hosting, their current focus is on the blooming U.S. market, where they have already gone live in most of the compliant states, with more to come in the following months. They have also taken on other new frontiers and set up in Ontario, Canada. Having acquired the necessary experience and strategy, they are ready to take on new locations across America and will soon be operational in all compliant states.
High Roller Technologies, operator of the premium online casino brands High Roller and Fruta, announced the submission of its Internet Gaming Operator license application in Ontario, Canada, targeting the launch of its flagship brand HighRoller.com in the second half of 2025.
“The submission of our licensing application to access Ontario’s regulated online gambling market is an important milestone in our Company’s journey. Once our application is approved, we anticipate that we will have the opportunity to launch our online casino product into the market later this year,” said Ben Clemes, Chief Executive Officer at High Roller.
Ontario is one of the largest regulated online gambling markets in the world as measured by gross gaming revenue. In 2024, regulated online gambling operators within the province generated approximately $2.3B in gross gaming revenue, and growth continues to be recorded in the first half of 2025. Recently, the province of Alberta passed enabling legislation to establish a regulatory framework for online gambling. Once available, the Company also intends to pursue licensure in Alberta to expand its regulated market footprint in Canada.
“Ontario is missing an elegant brand like High Roller. We’re excited to roll out the red carpet for our new customers, and we’re looking forward to showcasing our tremendous product,” said Clemes.
The post High Roller Submits Gaming License Application in Ontario appeared first on Gaming and Gambling Industry in the Americas.
The International Association of Gaming Regulators (IAGR) has released the program for its upcoming annual conference, to be held in Toronto from 20-23 October.
With the theme ‘Resilient regulation: Exploring what works, why and what’s next’, the event brings together global regulators and thought leaders to examine how regulatory frameworks can evolve to meet today’s challenges.
The four-day program explores timely issues, including the rise of AI and behavioural analytics, the impact of converging technologies, cross-border collaboration and the continued push to strengthen responsible gambling policies.
IAGR President Ben Haden said the program offers a strong preview of the content and conversations delegates can expect in Toronto.
‘This year’s program showcases the breadth and complexity of the challenges facing gambling regulators worldwide, from protecting player wellbeing to tackling illegal markets and understanding new technologies,’ Haden said.
‘I encourage regulators, researchers and policy professionals from around the world to join us in Toronto. The conference is a space to learn, share experience, challenge assumptions and shape the future of effective, collaborative regulation.’
Confirmed speakers and panellists include:
- Andrew Rhodes, CEO, Gambling Commission, Great Britain
- Anders Dorph, Director, Danish Gambling Authority, Denmark
- Dr Karin Schnarr, CEO and Registrar, Alcohol and Gaming Commission of Ontario, Canada
- Mark Vander Linden, Director of Research and Responsible Gaming and Carrie Torrisi, Chief of Sports Wagering Division, Massachusetts Gaming Commission, United States
- Bashir Are, CEO, Lagos State Lotteries and Gaming Authority, Nigeria
- Teo Chun Ching, Chief Executive, Gambling Regulatory Authority, Singapore
- Ladipo Abiose Akolade, Founder, GamblePause Initiative Africa, Nigeria
- Rasmus Kjaergaard, CEO, Mindway AI, Denmark
- Tracy Parker, Senior Vice President, Accreditation, Advisory and Insights, Responsible Gambling Council, Canada
- Pedro Romero, Chief of Safer Gambling Partnerships, BetBlocker, Gibraltar
- Sonia Wasowska, Head of Supervision, General Commercial Gaming Regulatory Authority, United Arab Emirates
- Steven Blackburn, Partner, Ashurst Risk Advisory, Australia
The event will be held at The Westin Harbour Castle on Toronto’s waterfront.
The post IAGR announces program for IAGR2025 conference in Toronto appeared first on Gaming and Gambling Industry in the Americas.
Home field advantage has a new name, as the Edmonton Elks announced that Play Alberta Field at Commonwealth Stadium is now the home of the Elks.
The field naming rights are part of a broader multi-year agreement between Play Alberta and the EE, making Play Alberta the official sports betting partner of the Club.
“We couldn’t be more excited to expand our partnership with Play Alberta. This partnership is about more than just putting a name on the field – it’s about building something meaningful for our fans and our community. Play Alberta is an Alberta-based organization that shares our values and our commitment to giving back. Together, we’re creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way,” said Elks President and CEO Chris Morris.
The expanded relationship between the Elks and Play Alberta will allow the game day experience to continue to grow. Fans can look forward to unique activations and promotions around the stadium, including the chance to win game tickets and memorabilia.
“Since Play Alberta’s launch five years ago, our team has made it a priority to connect with the communities where our players live and work. We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location,” said Alberta Gaming, Liquor and Cannabis Chief Executive Officer Kandice Machado.
The Elks open their 76th season on Saturday, June 7 in Vancouver when they take on the B.C. Lions. Edmonton’s home opener at Play Alberta Field at Commonwealth Stadium is slated for Thursday, June 19 against the Montreal Alouettes.
The post Edmonton Elks, Play Alberta Connect on New Partnership appeared first on Gaming and Gambling Industry in the Americas.
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