Amelco boosts US offering with BetSwap integration

Secondary market for sportsbooks now available for all Amelco US partners

 Amelco, the leading sportsbook and platform provider, has reached a deal to partner with BetSwap Limited, the world’s most efficient and fully integrated online secondary marketplace for sportsbooks.

This partnership enables Amelco to offer its US-based operator partners with a new way of engaging their players by providing a secondary market for the buying and selling of active betslips between players within their sportsbook.

BetSwap’s platform provides players with an industry-first ability to buy and sell active betslips with other players on their sportsbook of choice, whether before or during a match – as long as the outcome hasn’t been settled.

By integrating BetSwap, Amelco’s US partners will now be able to engage their players in new ways through the marketplace and through the social elements attached to the buying and selling of active betslips.

The addition of this peer-to-peer marketplace greatly strengthens Amelco’s platform, which is now live in 11 states and provides bespoke enterprise sports betting and trading platforms to multiple tier-one operators.

Commenting on the integration, Brandon Walker, Head of Amelco USA, said:

“At Amelco we are all about innovation, new products, and staying ahead of the curve. We are thrilled at the prospect of working with new providers – this deal enables Amelco to provide partners with an enhanced betting experience, giving them an exciting new way to exit betting positions at high margins.” 

Brent Winston, Co-Founder and CEO of BetSwap, added:

“We are very excited to be partnering with Amelco in order to bring our innovative solution with industry-first functionality to one of the most respected platform providers in the industry.

We believe this partnership will provide an enjoyable and competitive new way for players to interact with their sportsbook – and other players – all while enhancing their betting experiences. Amelco’s track record for innovation and growth makes them a perfect partner for BetSwap as we expand our presence not only in the US, but globally.“

Founded in 2006 by veterans of the global financial sector, Amelco is the supplier of choice for the likes of Entain, Flutter, Hard Rock Digital, FuboTV and Sportradar.

The tier-one supplier closed a record-breaking 2021 for its US operations, delivering one of the continent’s most comprehensive platforms available to operators. Spanning sports betting, iGaming, retail, player account management (PAM), as well as multiple data feeds, Amelco is now live across 11 US states, including Iowa, Michigan, New Jersey, Pennsylvania and Florida.