Asia
Stake.com becomes official UFC betting partner in Latin America & Asia
Stake.com Becomes UFC’s First Betting Partner in Brazil
UFC®, the world’s premier mixed martial arts organization, today announced an expansion of its partnership with Stake.com, the world’s largest cryptocurrency casino and sportsbook.
The new agreement builds upon the partnership UFC and Stake.com announced in 2021, in which Stake.com became UFC’s first-ever Official Betting Partner in Latin America (excluding Brazil) and Asia. Stake.com will continue as UFC’s Official Betting Partner in those territories and now the partnership will be expanded to include Brazil, the first time UFC has had a betting partner in the country.
UFC has become one of the most recognized brands throughout Latin America, and in particular, Brazil. The roots of mixed martial arts can be traced back to Brazil, and UFC enjoys enormous popularity in the country, with an estimated 34 million fans.
SPONSORSHIP PARTNERSHIP & BRANDED INTEGRATIONS
As an Official Betting Partner of UFC, Stake.com will receive a wide-range of integrations into key UFC assets. Stake.com will have a branded presence inside UFC’s world-famous Octagon® during select Pay-Per-View and Fight Night events each year, and Stake.com will be the presenting sponsor of UFC’s regularly scheduled Pay-Per-View event hosted in Brazil. UFC and Stake.com will also collaborate on a variety of custom and original content that will be distributed across UFC-owned social media channels and digital platforms, and the two brands will work together to create exclusive promotions and VIP experiences for fans.
UFC ATHLETE BRAND AMBASSADOR PROGRAM
The agreement also provides for an annual Brand Ambassador fund that will offer significant paid marketing opportunities to participating UFC athletes.
“Stake.com has been a great partner this past year, and we’re thrilled to continue the relationship,” said UFC Vice President of Global Partnerships Nick Smith. “With sports betting becoming more widely accessible, we have added Brazil, a very important emerging gaming market, to a far-reaching collaboration that already included key regions within Latin America and Asia. We look forward to working with Stake.com to continue to offer a unique way for fans to experience the action and excitement of UFC through Stake.com’s innovative and emerging gaming platform.”
“We’re more than pleased to renew our partnership with UFC for 2022, after a huge 2021,” said Mladen Vuckovic, CEO, Stake.com. “Our relationship with UFC is only getting stronger, and we cannot wait to welcome UFC fans from all around the world onto our platform. Our current player base relished the partnership, making the most of VIP experiences and exclusive content to bring them an experience with one of the biggest sporting organisations in the world. This is something they cannot find anywhere else.”
UFC and Stake.com will present new and exclusive digital and social content this week leading to the highly anticipated UFC® 271: ADESANYA vs. WHITTAKER 2 on Saturday, Feb. 12 at Toyota Center in Houston, Texas. UFC middleweight champion Israel Adesanya, Stake.com’s primary UFC athlete ambassador, will defend his title against the man he beat in 2019 to capture the championship, No. 1 contender Robert Whittaker.
Established in 2017, Stake.com is one of the fastest growing betting brands in global history, offering an unrivaled online crypto gaming experience for its users.
Asia
Construction of Japan’s First Integrated Resort with a Casino Begins

Construction has officially begun on Japan’s first integrated resort with a casino, as MGM Osaka held its groundbreaking ceremony last week. The event, hosted by Osaka IR KK, the project’s promoter, was attended by Osaka Governor Hirofumi Yoshimura and representatives of MGM Resorts International and Japan’s Orix Corporation, the lead partners behind the ¥1.27 trillion ($8.8 billion) development.
Located on the man-made island of Yumeshima in Osaka Bay, MGM Osaka is scheduled to open in the autumn of 2030. The project marks a key milestone in Japan’s long-debated foray into legalised casino gaming. Once operational, it is expected to generate around $5.9 billion annually in gross gaming revenue.
MGM Osaka will feature a casino, three hotels with approximately 2500 rooms, and extensive convention and entertainment facilities, including a 3500-seat theater, 330,000 square feet of exhibition space and 400,000 square feet of conference areas. Dining and retail outlets are also part of the expansive master plan.
“In collaboration with Osaka Prefecture and Osaka City, this project… is expected to contribute to the development of Japan’s tourism industry and the growth of the Kansai region,” a press statement reads.
The complex’s timeline coincides with the tail end of Expo 2025, also hosted on Yumeshima Island. To minimise disruption during the event, construction will be scaled down on peak days and the use of heavy machinery delayed until after the Expo concludes in October.
The resort will benefit from enhanced transportation access. A new Osaka Metro station opened in January to serve Expo 2025 and eventually MGM Osaka, while the Kintetsu Nara Line is being extended to further improve connectivity before the resort opens.
Financially, the project is backed by a ¥530 billion ($3.68 billion) debt financing package led by Mitsubishi UFJ Financial Group and Sumitomo Mitsui Banking Corp., with investments from regional businesses in Osaka.
The post Construction of Japan’s First Integrated Resort with a Casino Begins appeared first on European Gaming Industry News.
Asia
Hero Esports Announces Venues for ACL Grand Finals 2025

Hero Esports, an industry leader and the largest esports company in Asia, has announced its championship venues for the Asian Champions League (ACL) Grand Finals 2025 taking place May 16-18 in Shanghai. The landmark event will transform three of the city’s most iconic venues into battlegrounds for nine premier esports titles, cementing Shanghai’s status as the global esports capital.
The tournament is expected to attract 80,000+ live attendees across three venues, with global broadcasts reaching millions via Twitch, YouTube and TikTok. Participating teams will be competing for a total prize pool of $2 million. Selected ACL winners will earn direct entry to the Esports World Cup in Riyadh, Saudi Arabia—the largest esports event in history due to take place from July to August.
“Shanghai’s selection as our host city reflects its unmatched esports infrastructure and passionate community. By combining elite competition with DreamHack’s festival energy, we’re creating a new blueprint for global esports events,” said Jonny Wang, CEO of ACL.
“This is Hero Esports’ most ambitious project to date. The ACL bridges Asian talents with the world stage while delivering unforgettable fan experiences through cutting-edge production,” said Danny Tang, Co-Founder & CEO of Hero Esports.
The post Hero Esports Announces Venues for ACL Grand Finals 2025 appeared first on European Gaming Industry News.
Asia
LEADING SCORES APP LIVESCORE EYES ASIA GROWTH WITH EXPANDED BRAND PRESENCE IN THAILAND

LiveScore, home to the world’s leading app for sports scores, announces it is expanding its brand activation and presence in Thailand. This development marks a significant milestone in its ongoing commitment to localising its services and engaging with football fans across Asia.
This strategic move highlights LiveScore’s commitment to expanding its presence in the region, beginning with Thailand and Indonesia. LiveScore has experienced substantial growth in Asia Pacific, with Thailand and Indonesia specifically representing a significant portion of LiveScore’s 7.6m users in Asia in 2024.
In line with this expansion, LiveScore has partnered with local agency, Holarchy, to enhance brand awareness and activation in the region. This step is crucial to the overall strategy aimed at engaging fans and brand partners throughout Asia. With the World Cup nearing, this expansion allows LiveScore to connect with dedicated football fans as it seeks to establish itself as the leading platform for football fans, and paves the way for exciting collaborations with regional brands.
This expansion showcases LiveScore’s ongoing commitment to Fuelling Fans’ Passion for Sport, providing localised content, live scores, and news that resonates with fans on a personal level.
To further cement its commitment to local audiences, LiveScore has launched its official Thai social media account, @livescore.th. LiveScore’s Thai-specific account will feature localised content from the global LiveScore account, complimented with content specifically crafted for Thai fans, making it easier than ever for fans to stay engaged with their favourite sports.
Beyond social, fans can look forward to a series of LiveScore events such as watch parties, with all activations designed to bring more fans closer to the games they love.
Dominic Vye, Marketing Director, LiveScore, said: “Sports, especially football, hold immense popularity across Asia. We’ve chosen Thailand as the first country for our Asia expansion because of the undeniable passion of Thai fans. From their vibrant love for food to their pride in national teams and unwavering enthusiasm for the Premier League, Thai fans stand out. With LiveScore already enjoying a strong following and a loyal user base, this expansion marks an incredibly exciting step forward for both us and the fans.”
“LiveScore has always been driven by our mission to Fuel Fans’ Passion for Sport, and the incredible passion of Asian football fans only motivates our commitment to building a personal connection with fans in every market. We’re witnessing a phenomenal growth as fans from all over the world engage with us more than ever, especially as excitement builds towards the World Cup in 2026, and we’re proud to provide them with real-time updates and content that is tailored to their interests and needs.
“This is just the beginning, and we’re looking forward to working with more like-minded brands committed to building meaningful connections with football fans across Asia.”
The post LEADING SCORES APP LIVESCORE EYES ASIA GROWTH WITH EXPANDED BRAND PRESENCE IN THAILAND appeared first on European Gaming Industry News.
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