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Four in 10 who bet on sports plan to place a Super Bowl wager

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With Super Bowl LVI days away, a new survey from the Responsible Gambling Council (RGC) shows that Ontario sports fans are gearing up to bet on the NFL’s iconic championship.

More than four-in-ten (42 per cent) of Ontario’s sports bettors plan to lay their money down on the big game. The survey also finds 38 per cent of Ontario adults believe their sports knowledge gives them an edge in predicting outcomes. This widespread belief is risky because it can lead to over confidence and motivate some to bet more than they can afford to lose.

Those who believe their knowledge gives them an advantage are predominantly between 18 and 34 (48 per cent), male (46 per cent) and Toronto based (48 per cent). This group bets more frequently.

Younger Ontarians are also significantly more susceptible to being influenced by friends and family when betting, which can increase risk. Seventy-two per cent of those 18 to 34 say they their sports bets have been impacted by others. This compares to 59 per cent among bettors 35 to 54 and 40 per cent for those over 55.

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How people plan to bet

Respondents were asked how they plan to place their Super Bowl wager.

  • 47 per cent will bet with friends
  • 44 per cent will buy sport-based lottery tickets
  • 40 per cent will bet in a pool
  • 39 per cent will bet with a different sportsbook website
  • 36 per cent will bet online with OLG.ca

 

How much Ontario Super Bowl bettors plan to wager

  • 52 per cent say they will bet $50 or less
  • 29 per cent say they will bet between $50 and $100
  • 17 per cent say they will wager $100 or more

 

Managing the risks

Encouraging news emerging from this survey is that 90 per cent of this year’s Super Bowl bettors plan to employ at least one strategy to manage their gambling risk. More than half (52 per cent) say they will stay within a pre-set betting limit and four-in-ten indicate they always view sports betting as entertainment, not as a way to win money.

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The Responsible Gambling Council’s take on this

“The fact that such a strong majority of sports bettors have a plan in place to protect themselves is great news,” says Shelley White, CEO, Responsible Gambling Council. “However, the risks should never be underestimated. It’s easy to get carried away by the excitement of the big game. A quarter of sports bettors reported feeling the need to bet more and more money and nearly two-in-ten have lied to people important to them about how much they gambled. The consequences of chasing losses can be financially and emotionally devastating. Knowing the risks and having a plan to protect yourself are essential to having fun and enjoying the game.

RGC tips for safe online sports betting

  • Pre-set betting limits and stay within your budget
  • Only gamble with money you can afford to lose – never borrow money or use money intended for necessities, like rent, the mortgage or food
  • Limit your alcohol and/or cannabis intake
  • Never chase losses by trying to win back what you’ve lost
  • Don’t bet if you are upset or stressed
  • View sports betting as entertainment, not a way to make money
  • And remember there is no way to predict the outcome of the game
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Alberta Gaming

Edmonton Elks, Play Alberta Connect on New Partnership

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Home field advantage has a new name, as the Edmonton Elks announced that Play Alberta Field at Commonwealth Stadium is now the home of the Elks.

The field naming rights are part of a broader multi-year agreement between Play Alberta and the EE, making Play Alberta the official sports betting partner of the Club.

“We couldn’t be more excited to expand our partnership with Play Alberta. This partnership is about more than just putting a name on the field – it’s about building something meaningful for our fans and our community. Play Alberta is an Alberta-based organization that shares our values and our commitment to giving back. Together, we’re creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way,” said Elks President and CEO Chris Morris.

The expanded relationship between the Elks and Play Alberta will allow the game day experience to continue to grow. Fans can look forward to unique activations and promotions around the stadium, including the chance to win game tickets and memorabilia.

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“Since Play Alberta’s launch five years ago, our team has made it a priority to connect with the communities where our players live and work. We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location,” said Alberta Gaming, Liquor and Cannabis Chief Executive Officer Kandice Machado.

The Elks open their 76th season on Saturday, June 7 in Vancouver when they take on the B.C. Lions. Edmonton’s home opener at Play Alberta Field at Commonwealth Stadium is slated for Thursday, June 19 against the Montreal Alouettes.

The post Edmonton Elks, Play Alberta Connect on New Partnership appeared first on Gaming and Gambling Industry in the Americas.

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BCLC

BCLC Celebrates its 40th Anniversary With New Scratch & Win that Lets Winners Give Back

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BCLC has launched a Scratch & Win ticket that is a win-win for both the Top Prize winner and their registered B.C. charity of choice.

The Greater Good Giveaway ticket offers a Top Prize of $10,000 for the winner and $10,000 for their registered charity of choice, selected from a list of British Columbia charities on CanadaHelps.

Thomas D’Cruz from Richmond is the first Top Prize winner for Greater Good Giveaway. D’Cruz selected the B.C. Children’s Hospital Foundation to receive the $10,000 charity prize, sharing that he “wanted to help children.” The winning ticket was purchased at Walmart on Alderbridge Way in Richmond.

There are over 12,000 registered B.C. charities on CanadaHelps for Top Prize winners to select from that support a variety of different causes, including arts and culture, education, social services and more.

“At BCLC, we believe that when we share the wins, we feel more connected to each other, our communities and our province,” says Natasha Questel, BCLC Chief Social Purpose Officer and Vice President of Marketing. “Our players have shared that they are interested in different types of prizing that go beyond a dollar amount, so as we celebrate our 40th anniversary we’re thrilled to launch the Greater Good Giveaway – a ticket that allows our players the chance to support causes that resonate deeply with them, and aligns strongly with our social purpose – to generate win-wins for the greater good.”

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Greater Good Giveaway tickets are $2 each and are available for purchase at lottery retailers across the province. For full details on the Greater Good Giveaway ticket, including how to play, please visit our website.

In 2024, B.C. lottery players have redeemed more than $137 million in winnings from Scratch & Win.

Since 1985, BCLC has delivered more than $29 billion to the provincial government to support communities, provincial programs and services, charities and major events that have helped shape B.C.

The post BCLC Celebrates its 40th Anniversary With New Scratch & Win that Lets Winners Give Back appeared first on Gaming and Gambling Industry in the Americas.

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Adam Fonsica Co‑Founder & COO at Random State

Random State obtains Ontario iGaming licence

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Random State (“RS”), the Swedish studio behind next‑generation iLottery and multiplayer bingo content, has been granted a Gaming‑Related Supplier – Manufacturer licence by the Alcohol and Gaming Commission of Ontario (AGCO). The approval, effective 14 May 2025, authorises RS to offer its games and platform services to licensed operators across Ontario.

“Securing the Ontario licence is a milestone our entire team has worked tirelessly toward,” said Adam Fonsica, Co‑Founder & COO at Random State. “Ontario not only validates the quality and integrity of our technology; it provides a launchpad for our broader North‑American expansion. We can’t wait to introduce our eInstant titles and multiplayer bingo hub to Ontario players later this year, together with a soon‑to‑be‑announced operator.”

The licence clears the way for RS to roll out its full product portfolio in Ontario:

Interactive eInstants – instant‑win games that re‑imagine traditional lottery mechanics with modern gameplay and rich visuals.

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Multiplayer bingo – a complete suite of 90-, 75-, 80/60/40‑ and 30‑ball variants, featuring progressive jackpots, Pot Booster and real‑time chat hosting.

Turn‑key iGaming platform – advanced Player Account Management (PAM), certified RNG, gamification engine and a WYSIWYG game‑configuration tool that lets operators launch new games in minutes.

Random State expects its first Ontario go‑live in Q3 2025, delivering both eInstants and multiplayer bingo on day one.

The post Random State obtains Ontario iGaming licence appeared first on Gaming and Gambling Industry in the Americas.

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