BoyleSports and 20SHOTS sign partnership taking free-to-play Premier League product Fantasy5 to operators’ UK & Ireland customer base

UK B2B betting software supplier 20SHOTS have signed an agreement with operator BoyleSports to offer their flagship free-to-play football jackpot game, Fantasy5, to customers under a while label agreement.

The deal marks 20SHOTS first agreement with a tier one operator and will see Fantasy5 directly marketed under BoyleSports’ branding to customers, as the bookmaker looks to use the technology to boost acquisition, retention and engagement during the Premier League season.

Fantasy5 will be marketed directly by BoyleSports to their customers and is based on an integration which is managed by a single sign on mobile, desktop and app through players’ existing accounts.

The partnership comes as Fantasy5’s growth continues, surpassing 100,000 active users to become the fastest growing free-to-play football jackpot game in the industry.

Fantasy5’s growth this season has also been driven by 74% week on week retention rates, with active users logging in 3 times a week and spending in excess of 3 minutes on site per session when playing.

BoyleSports’ customers will enter a separate Fantasy5 game, running alongside the global Fantasy5 game, with entrants in both able to land a £10,000 jackpot from a free entry should they successfully pick players to surpass their fantasy football points target in a gameweek.

Commenting on the partnership and integration, Mark Kemp, CEO BoyleSports said: “We’re excited to launch Fantasy5 under our branding in order to boost our free-to-play offering for new and existing customers. Free-to-play is a key part of our customer acquisition and retention strategy and by bolstering our product offering with Fantasy5, we’re giving customers even more reason to log in each gameweek to spend time on site.

“As the first UK & Irish operator to offer Fantasy5, we’re hopeful that a BoyleSports customer wins the £10,000 jackpot from a free entry sooner rather than later.”

20SHOTS co-founder Jacob Kalms said: “Our landmark agreement with BoyleSports is complete meaning their sportsbook customers can soon join the global pool of players, now in excess of 100,000, competing for our jackpots, free of charge, every game week and directly from their existing BoyleSports accounts.

“Our retention statistics prove that free-to-play product represents the next player recruitment and retention battleground for the industry and by being able to offer the jackpot directly to their customers, BoyleSports’ offering to a valuable football betting audience is increased.”

“This landmark partnership and launch represents the next stage of our strategic growth which will see Fantasy5 offered to customers across the world via partnerships with operators and we are thrilled to see the competition open directly via a leading Uk & Irish sportsbook brand for the first time.”