Raptor PR – the digital communications agency for video games, media and metaverse brands – is kicking off 2022 in style with a trio of new industry-leading clients:

• Dubit – a renowned games studio, developer of virtual worlds and creator of branded metaverse content such as esports, concerts and fashion shows;

• Gismart – a developer and publisher of app store topping mobile games and entertainment apps which recently reached the one billion downloads milestone;

• Fancy Bears – a PFP (personal profile picture) NFT metaverse project.

Rana Rahman, Founder and MD of Raptor PR, commented:

“Raptor PR is at the bleeding intersection of video gaming, media and the metaverse – which are the recession-proof, high growth tech industries of the next decade and beyond. Having witnessed the chaos of the early days of the internet, Raptor PR is wholly committed to creating hyper-targeted fame for ambitious tech clients who are imbued with authenticity and integrity at every touch point.”

In December 2021, Raptor PR worked with Dubit to announce the studio’s $8M USD funding. Dubit is a bonafide world leader in creating experiences in virtual worlds such as Roblox, which has 50 million daily users. Raptor PR is developing a laser-focused communications campaign to further establish Dubit’s position as the gateway for brands looking to enter the metaverse today, targeting tier one video gaming, media, advertising, business and technology vertical media channels.

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Matthew Warneford, CEO and Co-founder of Dubit, commented:

“Team Raptor offers Dubit and its associated brands a unique mix of senior and diverse industry talent, and extensive experience in b2b communications in online gaming, advertising, business, technology and Web3. They’re an agency expressly built to support companies like Dubit, because high quality coverage in the right places has a proven and meaningful impact on business outcomes.”

Raptor PR will further consolidate Gismart’s reputation as a world-class developer and publisher of hit mobile gaming and lifestyle apps. Team Raptor is leading on global communications messaging, positioning and thought leadership strategy, helping to directly influence Gismart’s ambitious growth strategy for 2022, targeting a diverse array of stakeholders including entrepreneurs, developers, publishers, gamers and lifestyle audiences.

Lana Meisak, VP, Business Development and Marketing at Gismart, commented:

“Once again, we’re pleased to be picking up communications strategy and tactical activation with ‘Rana Raptor’ and his talented team, as they have a clear track record for success in gaming and tech industries. The nerdy team of Raptors has already hit the ground running during January 2022, and we can’t wait to see how the year unfolds with this dream team of comms pros.”

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Completing its roaring start to the year, Raptor PR will also turn its attention to the nascent PFP NFT industry by raising awareness of Fancy Bears – the latest project from Polish metaverse platform, Fanadise. The limited edition Fancy Bears NFT collection sold out in just eight minutes in its pre-sale with holders benefiting from a range of incentives from personalised merchandise, profit-shares from its DAO Fund, events, prize draws and exclusive NFTs from ambassadors such as Jay Alvarez and Floyd Mayweather. Raptor PR will drive the project’s positioning as the European version of the Bored Ape Yacht Club, boosting the resale value and highlighting the benefits for holders.

Bartek Sibiga, Co-founder of Fanadise and Fancy Bears Metaverse added:

“The Metaverse and PFP NFT market are exploding right now and we knew we needed to capitalise on these opportunities. As a start up we work at speed and so it’s important to have an agency team that can work at our pace, spot great opportunities, pivot and act with autonomy. We know that Raptor has a great reputation for building tech brands that are constantly innovating and so they are a great fit for us.”