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PointsBet Named the Official and Exclusive Sports Betting Partner of Troon

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PointsBet, a premier global online gaming operator, today announced a partnership with Troon®, the leader in providing golf and club-related leisure and hospitality services.

This strategic partnership, the first of its kind in the industry, makes PointsBet the Official and Exclusive Sports Betting Partner of Troon. Through the agreement, PointsBet receives category exclusivity across Troon’s media channels to include digital marketing via web, social, print assets as well as sponsorship of the category leading Troon App.

PointsBet will have the opportunity to conduct high brand visibility actions at participating Troon-managed facilities, including exclusive odds integrations, and will be unveiling exciting golf-centric collaborations that will reward PointsBet users with golf opportunities at Troon locations throughout the country.

PointsBet VIP customers will also be able to access hospitality and events at Troon-managed facilities in addition to hosting the soon-to-be-announced PointsBet Cup.

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“Between our partnership with NBC Sports, The Golf Channel and PGA TOUR, PointsBet has shown a commitment to the sport of golf through investment of our brand in the space,” said Eric Foote, PointsBet Chief Commercial Officer. “As PointsBet continues to amplify its presence in the game, we were looking to partner with an established operator that shares our corporate values and commitment to customers. This partnership with Troon helps take our connection to golfers to the next level, providing us with visibility across Troon’s unmatched portfolio of properties and multimedia platforms.”

Headquartered in Scottsdale, Arizona, Troon is the world’s largest golf management company, with over 630 locations around the globe, including properties located in over 45 states and 30 countries.

“PointsBet is a leader in the online gaming space with innovative technology that helps drive the consumer experience,” said Scott Van Newkirk, chief development officer, Troon. “We know many members and guests who enjoy our Troon-managed facilities are passionate about sports and gaming. We’re excited to see our partnership with PointsBet grow as gaming opportunities increase across the country.”

“It’s exciting to see PointsBet develop creative and constructive partnerships with brands that are committed to growing the game and reaching golfers in new and exciting ways,” added Notah Begay III, PointsBet Global Golf Ambassador, four-time PGA TOUR winner, and current analyst for NBC. “This partnership with Troon makes sense on so many levels, and the benefits will be felt by players and members across their portfolio of properties.”

After launching in the United States in New Jersey in January 2019, PointsBet currently operates its sports betting product in ColoradoIllinoisIndianaIowaMichiganVirginia, and West Virginia, with online casinos in Michigan and New Jersey. The company anticipates beginning operations in Maryland and New York in the near future.

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Troon is also a preferred partner with NBC Sports Next and its leading golf technology and services brands.

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Ben Clemes

High Roller Submits Gaming License Application in Ontario

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High Roller Technologies, operator of the premium online casino brands High Roller and Fruta, announced the submission of its Internet Gaming Operator license application in Ontario, Canada, targeting the launch of its flagship brand HighRoller.com in the second half of 2025.

“The submission of our licensing application to access Ontario’s regulated online gambling market is an important milestone in our Company’s journey. Once our application is approved, we anticipate that we will have the opportunity to launch our online casino product into the market later this year,” said Ben Clemes, Chief Executive Officer at High Roller.

Ontario is one of the largest regulated online gambling markets in the world as measured by gross gaming revenue. In 2024, regulated online gambling operators within the province generated approximately $2.3B in gross gaming revenue, and growth continues to be recorded in the first half of 2025. Recently, the province of Alberta passed enabling legislation to establish a regulatory framework for online gambling. Once available, the Company also intends to pursue licensure in Alberta to expand its regulated market footprint in Canada.

“Ontario is missing an elegant brand like High Roller. We’re excited to roll out the red carpet for our new customers, and we’re looking forward to showcasing our tremendous product,” said Clemes.

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The post High Roller Submits Gaming License Application in Ontario appeared first on Gaming and Gambling Industry in the Americas.

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Canada

IAGR announces program for IAGR2025 conference in Toronto

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The International Association of Gaming Regulators (IAGR) has released the program for its upcoming annual conference, to be held in Toronto from 20-23 October.

With the theme ‘Resilient regulation: Exploring what works, why and what’s next’, the event brings together global regulators and thought leaders to examine how regulatory frameworks can evolve to meet today’s challenges.

The four-day program explores timely issues, including the rise of AI and behavioural analytics, the impact of converging technologies, cross-border collaboration and the continued push to strengthen responsible gambling policies.

IAGR President Ben Haden said the program offers a strong preview of the content and conversations delegates can expect in Toronto.

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‘This year’s program showcases the breadth and complexity of the challenges facing gambling regulators worldwide, from protecting player wellbeing to tackling illegal markets and understanding new technologies,’ Haden said.

‘I encourage regulators, researchers and policy professionals from around the world to join us in Toronto. The conference is a space to learn, share experience, challenge assumptions and shape the future of effective, collaborative regulation.’

Confirmed speakers and panellists include:

  • Andrew Rhodes, CEO, Gambling Commission, Great Britain
  • Anders Dorph, Director, Danish Gambling Authority, Denmark
  • Dr Karin Schnarr, CEO and Registrar, Alcohol and Gaming Commission of Ontario, Canada
  • Mark Vander Linden, Director of Research and Responsible Gaming and Carrie Torrisi, Chief of Sports Wagering Division, Massachusetts Gaming Commission, United States
  • Bashir Are, CEO, Lagos State Lotteries and Gaming Authority, Nigeria
  • Teo Chun Ching, Chief Executive, Gambling Regulatory Authority, Singapore
  • Ladipo Abiose Akolade, Founder, GamblePause Initiative Africa, Nigeria
  • Rasmus Kjaergaard, CEO, Mindway AI, Denmark
  • Tracy Parker, Senior Vice President, Accreditation, Advisory and Insights, Responsible Gambling Council, Canada
  • Pedro Romero, Chief of Safer Gambling Partnerships, BetBlocker, Gibraltar
  • Sonia Wasowska, Head of Supervision, General Commercial Gaming Regulatory Authority, United Arab Emirates
  • Steven Blackburn, Partner, Ashurst Risk Advisory, Australia

The event will be held at The Westin Harbour Castle on Toronto’s waterfront.

The post IAGR announces program for IAGR2025 conference in Toronto appeared first on Gaming and Gambling Industry in the Americas.

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Alberta Gaming

Edmonton Elks, Play Alberta Connect on New Partnership

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Home field advantage has a new name, as the Edmonton Elks announced that Play Alberta Field at Commonwealth Stadium is now the home of the Elks.

The field naming rights are part of a broader multi-year agreement between Play Alberta and the EE, making Play Alberta the official sports betting partner of the Club.

“We couldn’t be more excited to expand our partnership with Play Alberta. This partnership is about more than just putting a name on the field – it’s about building something meaningful for our fans and our community. Play Alberta is an Alberta-based organization that shares our values and our commitment to giving back. Together, we’re creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way,” said Elks President and CEO Chris Morris.

The expanded relationship between the Elks and Play Alberta will allow the game day experience to continue to grow. Fans can look forward to unique activations and promotions around the stadium, including the chance to win game tickets and memorabilia.

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“Since Play Alberta’s launch five years ago, our team has made it a priority to connect with the communities where our players live and work. We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location,” said Alberta Gaming, Liquor and Cannabis Chief Executive Officer Kandice Machado.

The Elks open their 76th season on Saturday, June 7 in Vancouver when they take on the B.C. Lions. Edmonton’s home opener at Play Alberta Field at Commonwealth Stadium is slated for Thursday, June 19 against the Montreal Alouettes.

The post Edmonton Elks, Play Alberta Connect on New Partnership appeared first on Gaming and Gambling Industry in the Americas.

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