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Champion Gaming Celebrates 20 Years of Advanced Football Analytics with Announcement of The Historical NFL Coach Aggressiveness Index

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For 20 years, Champion Gaming brands EdjSports and Football Outsiders have pioneered leveraging data and analytics to create stronger on-field decision making

Champion Gaming Group Inc., the “Moneyball of Sports Wagering” and the new corporate head of EdjSports and Football Outsiders, announced the development of The Historical NFL Coaches Aggressiveness Index. This coincides with the 20th anniversary of the advent of predictive data and analytics with the creation of EdjSports and Football Outsiders. The Index compares how often coaches attempt to gain a first down in different fourth down situations against the historical average (measured at 1.0) of how often coaches have tried to convert on fourth down in those situations in the past.

“In looking back on 20 years of coaching decisions, it’s clear that the presence and acceptance of data and analytics has empowered a new generation of coaches to rethink conventional wisdom on fourth down situations,” said Aaron Schatz, editor-in-chief of Football Outsiders. “In looking at the Aggressiveness Index in the aggregate by year, it’s exceptionally clear that the 2018 Super Bowl win by the Philadelphia Eagles is the catalyst for more teams looking towards analytics to reduce risk and increase win probabilities.”

Rank

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Coach

Aggressiveness Index

1.

Kliff Kingsbury (Arizona Cardinals, 2019 – Present)

2.63

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2.

Matt LaFleur (Green Bay Packers, 2019 – Present)

2.01

3.

Doug Pederson (Philadelphia Eagles, 2016-2020)

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1.89

4.

Matt Nagy (Chicago Bears, 2018-2021)

1.87

5.

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Frank Reich (Indianapolis Colts, 2018 – Present)

1.58

6.

Zac Taylor (Cincinnati Bengals, 2019 – Present)

1.54

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7.

Mike Vrabel (Tennessee Titans, 2018 – Present)

1.54

8.

Sean McDermott (Buffalo Bills, 2017 – Present)

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1.51

9.

Sean Payton (New Orleans Saints, 2006 – Present)

1.49

10.

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Hue Jackson (Oakland Raiders, 2011)

(Cleveland Browns, 2016-2018)

1.41

Football Outsiders, founded in 2001 by Schatz, is one of the preeminent and most trusted football analytics and content sites. Football Outsiders creates in-depth NFL and NCAA advanced statistics including its proprietary DVOA and DYAR ratings. Founded in 2013 by Sean O’Leary and Frank Frigo, EdjSports empowers smarter decision-making with proven predictive and prescriptive analytical models and custom software solutions for the sports industry. EdjSports acquired Football Outsiders in 2018.

“In today’s NFL, the common fan is comfortable in hearing and understanding predictability outcomes like success rates on long field goals, winning percentage in adverse weather and a coach’s success of “going for it” on fourth down based on specific field position and time in the game,” said Frigo, Champion Gaming’s Chief Innovation Officer and co-founder of EdjSports. “However, 20 years ago, football data didn’t move past player stats. Given the situational and strategic nature of football, we saw an opportunity to use data and analytics to develop predictive outcomes to allow for smarter on-field decision making and a reduction in situational risk.”

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Both EdjSports and Football Outsiders were acquired by Champion Gaming in 2021.

“For the past two decades, EdjSports and Football Outsiders have been at the vanguard of sports data and analytics and this new ‘Aggressiveness Index’ is just one of the many unique and proprietary products we have developed through our world class analytics teams,” said Ken Hershman, CEO of Champion Gaming. “At Champion Gaming, it’s our mission to become the most trusted destination for the sports wagering industry. Through the path that Edj and Football Outsiders have been able to forge, we’ll be developing new sports wagering content and products beyond football, to bring to sports bettors and media the most engaging and cutting edge content, tools and analytics in the marketplace.”

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Ben Clemes

High Roller Submits Gaming License Application in Ontario

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High Roller Technologies, operator of the premium online casino brands High Roller and Fruta, announced the submission of its Internet Gaming Operator license application in Ontario, Canada, targeting the launch of its flagship brand HighRoller.com in the second half of 2025.

“The submission of our licensing application to access Ontario’s regulated online gambling market is an important milestone in our Company’s journey. Once our application is approved, we anticipate that we will have the opportunity to launch our online casino product into the market later this year,” said Ben Clemes, Chief Executive Officer at High Roller.

Ontario is one of the largest regulated online gambling markets in the world as measured by gross gaming revenue. In 2024, regulated online gambling operators within the province generated approximately $2.3B in gross gaming revenue, and growth continues to be recorded in the first half of 2025. Recently, the province of Alberta passed enabling legislation to establish a regulatory framework for online gambling. Once available, the Company also intends to pursue licensure in Alberta to expand its regulated market footprint in Canada.

“Ontario is missing an elegant brand like High Roller. We’re excited to roll out the red carpet for our new customers, and we’re looking forward to showcasing our tremendous product,” said Clemes.

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The post High Roller Submits Gaming License Application in Ontario appeared first on Gaming and Gambling Industry in the Americas.

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Canada

IAGR announces program for IAGR2025 conference in Toronto

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The International Association of Gaming Regulators (IAGR) has released the program for its upcoming annual conference, to be held in Toronto from 20-23 October.

With the theme ‘Resilient regulation: Exploring what works, why and what’s next’, the event brings together global regulators and thought leaders to examine how regulatory frameworks can evolve to meet today’s challenges.

The four-day program explores timely issues, including the rise of AI and behavioural analytics, the impact of converging technologies, cross-border collaboration and the continued push to strengthen responsible gambling policies.

IAGR President Ben Haden said the program offers a strong preview of the content and conversations delegates can expect in Toronto.

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‘This year’s program showcases the breadth and complexity of the challenges facing gambling regulators worldwide, from protecting player wellbeing to tackling illegal markets and understanding new technologies,’ Haden said.

‘I encourage regulators, researchers and policy professionals from around the world to join us in Toronto. The conference is a space to learn, share experience, challenge assumptions and shape the future of effective, collaborative regulation.’

Confirmed speakers and panellists include:

  • Andrew Rhodes, CEO, Gambling Commission, Great Britain
  • Anders Dorph, Director, Danish Gambling Authority, Denmark
  • Dr Karin Schnarr, CEO and Registrar, Alcohol and Gaming Commission of Ontario, Canada
  • Mark Vander Linden, Director of Research and Responsible Gaming and Carrie Torrisi, Chief of Sports Wagering Division, Massachusetts Gaming Commission, United States
  • Bashir Are, CEO, Lagos State Lotteries and Gaming Authority, Nigeria
  • Teo Chun Ching, Chief Executive, Gambling Regulatory Authority, Singapore
  • Ladipo Abiose Akolade, Founder, GamblePause Initiative Africa, Nigeria
  • Rasmus Kjaergaard, CEO, Mindway AI, Denmark
  • Tracy Parker, Senior Vice President, Accreditation, Advisory and Insights, Responsible Gambling Council, Canada
  • Pedro Romero, Chief of Safer Gambling Partnerships, BetBlocker, Gibraltar
  • Sonia Wasowska, Head of Supervision, General Commercial Gaming Regulatory Authority, United Arab Emirates
  • Steven Blackburn, Partner, Ashurst Risk Advisory, Australia

The event will be held at The Westin Harbour Castle on Toronto’s waterfront.

The post IAGR announces program for IAGR2025 conference in Toronto appeared first on Gaming and Gambling Industry in the Americas.

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Alberta Gaming

Edmonton Elks, Play Alberta Connect on New Partnership

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Home field advantage has a new name, as the Edmonton Elks announced that Play Alberta Field at Commonwealth Stadium is now the home of the Elks.

The field naming rights are part of a broader multi-year agreement between Play Alberta and the EE, making Play Alberta the official sports betting partner of the Club.

“We couldn’t be more excited to expand our partnership with Play Alberta. This partnership is about more than just putting a name on the field – it’s about building something meaningful for our fans and our community. Play Alberta is an Alberta-based organization that shares our values and our commitment to giving back. Together, we’re creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way,” said Elks President and CEO Chris Morris.

The expanded relationship between the Elks and Play Alberta will allow the game day experience to continue to grow. Fans can look forward to unique activations and promotions around the stadium, including the chance to win game tickets and memorabilia.

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“Since Play Alberta’s launch five years ago, our team has made it a priority to connect with the communities where our players live and work. We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location,” said Alberta Gaming, Liquor and Cannabis Chief Executive Officer Kandice Machado.

The Elks open their 76th season on Saturday, June 7 in Vancouver when they take on the B.C. Lions. Edmonton’s home opener at Play Alberta Field at Commonwealth Stadium is slated for Thursday, June 19 against the Montreal Alouettes.

The post Edmonton Elks, Play Alberta Connect on New Partnership appeared first on Gaming and Gambling Industry in the Americas.

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