AnonyMind, the gambling therapy provider, appoints ex-Sky Betting & Gaming safer gambling lead

AnonyMind has announced the appointment of Andy Atha as its new chief operating operator following a 600% increase in registrations for its online treatment – for Q4 2021 compared with Q3.

Andy brings his gaming industry experience to AnonyMind, complementing his knowledge and healthcare technology insights from his most recent role as operations director at leading digital healthcare provider, Push Doctor.

AnonyMind provides flexible and confidential online treatment for people suffering from gambling problems. It offers direct online access to self-help support and a team of professional therapists, alongside clinic-based treatment through its parent company, Leon House Private Clinic.

Andy Atha said: “I’m excited to get started, I genuinely believe in what this ‘Tech for Good’ award-winner is doing. There is a huge need for easy access to effective treatment giving people the skills and support they need to cope with their issues while providing insight to gambling operators to devise and enhance their robust Responsible Gaming strategies.

“AnonyMind have built their processes and capacity and they have now reached a point where I have a real opportunity as the new COO to help increase awareness and funding for its innovative and potentially life-saving problem gambling treatment. I’m leading from the front and can’t wait to meet a long list of existing and new gambling and healthcare industry contacts to discuss their pain points and our ability to solve them with our treatment solutions.”

Co-founder Andy Iddon added: “Andy will make a perfect captain for our ship, he has an outstanding combination of gambling industry experience and operational leadership in health tech for AnonyMind. His insight will help us achieve our mission of supporting as many people as possible in overcoming gambling addiction and poor mental health, especially when the NHS is under so much pressure.

“Our clinicians, clients we treat, and peers we work with appreciate that compulsive gamblers face barriers in accessing traditional walk-in and residential treatment, from stigma and GP referrals to waiting lists and the cost and time of attending face-to-face centres. With our client-first model of online treatment, we’re proving those barriers can be removed.”