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TPD begins cash contribution to horse racing with £100k payment
Long-term partnership with ATR aims to deliver £500,000 plus in 2022 and set to increase
Following the success of its long-term partnership with Arena Racing Company (ARC), At The Races and Sky Sports Racing, the world’s largest and fastest source of live horse racing data, Total Performance Data (TPD), has begun remitting funds back into horse racing.
The multi-year tri-party collaboration between ATR/ARC and TPD is thriving such that TPD are now returning cash generated from data sales back into the sport. Having made their first payment of £100,000 in the fourth quarter of 2021, the data specialists aim to deliver over £500,000 in 2022 and double that in 2023 as it continues to have the financial sustainability of horse racing at the forefront of its business model – notable given the financial uncertainty that surrounds the future of the sport.
TPD, who are on course to have timed 500,000 horses by the middle of the year, are leading the world in delivering real-time race tracking data and the technology behind it generates increased customer engagement and new monies for racing by increasing betting turnover. TPD’s live data was introduced to a wider audience than ever before in 2021, as racegoers at the inaugural Racing League and Ascot racecourse were treated to live big screen graphics showing speed, sectional and positional data, while attendees at the Breeders’ Cup witnessed an industry-first tie up between the data specialists and jockey cam throughout the two-day meeting.
Will Duff Gordon, CEO of Total Performance Data, said: “After many years of investment and development, we are delighted to have reached a milestone where we are now delivering cash to racing having made our first payment of £100,000 at the backend of the last year. Given the somewhat murky outlook for the funding of the sport, we hope that the booming in-play market that our live data is helping to drive will serve as a glimmering beacon for its future.
“2021 was a big year for TPD as we further expanded our global footprint meaning we now provide live tracking data from 80 racecourses across five countries around the world. We enjoyed some exciting new ventures too, with our in-running data and graphics used at the Breeders’ Cup, Ascot and the Racing League and we are really hoping to push on in 2022. We are due to track our 50,000th race and 500,000th horse this year, so all the foundations are in place for 2022 to be an outstanding year for TPD and all our partners.
“We would like to thank ARC for their support in the UK over many years, along with Ascot, Chester and the small independent racecourses, while we owe great gratitude to Equibase in the United States, who have also been long-term, and very important partners. We’d also like to acknowledge our data subscribers, including Betfair and Bet365, as well as the punters who have used the content to inform their betting decisions under our B2C arm, TPD.Zone.”
Alan Delmonte, Levy Board Chief Executive, commented: “The Levy Board made a significant financial commitment almost three years ago that was designed to ensure the provision of sectional timing at every fixture. This was in recognition of the innovation’s potential to bring value to the horse racing fan and professional and to lead to longer term public interest in the sport. There has been substantial progress since 2019 and we are very pleased to have played a part in supporting and encouraging the rollout.”
Rob Dakin, Director of Sky Sports Racing, said: “TPD’s live race pace data is content that our viewers now couldn’t live without, and we took it further with the Racing League coverage. We look forward to making further use of this rich dataset over the coming months as Sky Sports Racing continues to invest in its coverage.”
David Hunter, CEO of Fakenham Racecourse said: “We feel it’s important to offer our horsemen and women feedback on the pace of each race when they come here, which we’re able to do thanks to TPD’s data that shows on AtTheRaces. TPD’s on-course operator is a popular member of the weighing room team and the fact that we also benefit financially is a great bonus.”
Latest News
Atlaslive Shortlisted for Prestigious EGR B2B Awards, Recognizing Excellence in Sportsbook Platform Innovation
Atlaslive, a dynamic iGaming platform, is thrilled to announce its shortlisting for the highly anticipated EGR B2B Awards 2025 in the coveted Sportsbook Platform Supplier category. The awards ceremony is scheduled to take place on 3 July 2025 at The Roundhouse in London.
This recognition underscores Atlaslive’s commitment to providing market-leading solutions for the online wagering sector. The Sportsbook Platform Supplier award specifically acknowledges platforms that have demonstrated exceptional performance, innovation, and client satisfaction over the past 12 months.
Atlaslive’s nomination is a testament to its robust and comprehensive product offering, which empowers operators with a cutting-edge and flexible sportsbook platform. The shortlisting reflects Atlaslive’s strengths across the key criteria evaluated by the EGR B2B Awards judging panel:
- Commercial Success: Atlaslive has achieved 3x growth in total bet volume and triple-digit GGR growth, highlighting strong market demand.
- Product Integration and Delivery: The platform is renowned for its seamless integration capabilities and efficient delivery, enabling operators to quickly and effectively launch and scale their sportsbook operations within less than 2 days.
- Innovation: Atlaslive consistently pushes the boundaries of sportsbook technology, introducing innovative features, like 3D Match Tracker, Bet Builder and functionalities that enhance the betting experience for users and provide a competitive edge for operators.
- User Interface and Experience: The Atlaslive platform prioritizes an intuitive and engaging user interface, ensuring a smooth and enjoyable betting experience for players across all devices.
- Back Office/Reporting: Atlaslive provides operators with a powerful and comprehensive back office system, offering detailed reporting and analytics to facilitate informed decision-making and operational efficiency.
“We are incredibly proud to be shortlisted for the EGR B2B Awards,” said Lidiia Vakulenko, COO at Atlaslive. “This nomination is a direct reflection of the hard work and dedication of the entire Atlaslive team and our unwavering commitment to delivering a best-in-class sportsbook platform. Being recognized by such a respected industry body as EGR is a significant achievement and motivates us to continue innovating and providing exceptional value to our clients.”
The EGR B2B Awards are widely regarded as the premier awards program for the online gaming industry, celebrating the best service providers and suppliers. Atlaslive’s shortlisting in the Sportsbook Platform Supplier category solidifies its position as a key player and innovator in the competitive online wagering market.
Atlaslive looks forward to attending the EGR B2B Awards ceremony and celebrating the achievements of the industry’s leading companies.
This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
The post Atlaslive Shortlisted for Prestigious EGR B2B Awards, Recognizing Excellence in Sportsbook Platform Innovation appeared first on European Gaming Industry News.
Latest News
Atlaslive Secures Spots in 2 Categories at the Renowned Baltic & Scandinavian Gaming Awards 2025
Atlaslive is thrilled to announce its shortlisting for the highly prestigious Baltic & Scandinavian Gaming (BSG) Awards 2025, underscoring the company’s commitment to excellence and innovation in the gaming industry. Recognized for its transformative contributions to sports betting and online casino experiences, Atlaslive stands out across 2 competitive categories:
- Best Sports Betting Provider in the Baltics 2025. As a frontrunner in delivering an unparalleled sports betting experience, Atlaslive has garnered a loyal user base through innovative technology and comprehensive market offerings.
- Rising Star in Baltic Sports Betting Technology 2025. Atlaslive’s continuous investment in technology and customer satisfaction has propelled it to become a rising star in the sports betting landscape of the Baltics.
Atlaslive’s shortlisting in these competitive categories reflects the hard work, creativity, and passion of our team, as well as our ongoing commitment to pushing the boundaries of the gaming industry. “We are grateful for this recognition, which highlights our team’s dedication to providing outstanding gaming solutions and user experiences,” said Anastasiia Poltavets, CMO of Atlaslive. “Each shortlist placement represents not just our success, but also the trust and loyalty of our players.”
The company’s efforts in developing robust platforms backed by innovative technologies have redefined the standards for online gaming. Atlaslive continuously works to enhance its offerings, ensuring top-tier user experiences while adhering to the highest regulatory standards within the industry.
The BSG Awards ceremony in Vilnius will see Atlaslive join industry leaders and innovators to celebrate gaming achievements. This event offers a valuable opportunity for networking and discussing the future of gaming technology and customer engagement in the Baltic and Nordic markets.
This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
The post Atlaslive Secures Spots in 2 Categories at the Renowned Baltic & Scandinavian Gaming Awards 2025 appeared first on European Gaming Industry News.
RubyPlay has officially joined the Ortak x B.F.T.H. Arena Awards 2025 as the sponsor of the FTN Casino Operator of the Year category. With a 10,000 FTN prize pool dedicated to celebrating outstanding performance, this sponsorship highlights RubyPlay’s ongoing commitment to innovation, strategic partnerships and excellence in iGaming.
From July 8 to 11, Yerevan, Armenia will become the epicentre of iGaming as Harmony Meetup 7 and the Ortak x B.F.T.H. Arena Awards kick off. This high-profile event brings together top-tier innovators and decision-makers, offering sponsors the chance to shine on a global stage, maximise exposure and forge powerful connections across the digital landscape.
With a 10,000 FTN prize pool backing the prestigious award, RubyPlay is helping spotlight the operators who are redefining success in iGaming.
The post RubyPlay Sponsors FTN Casino Operator of the Year at Ortak x B.F.T.H. Arena Awards 2025 appeared first on European Gaming Industry News.
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