PressEnter begins LatAm push with key hire

Former Betsson executive David Plumi will lead the operator’s launch into the fast-growing market where it sees large potential  

PressEnter Group, the dynamic operator of some of the world’s most popular online casino brands, has begun its push into the fast-growing Spanish and Latin American markets following the appointment of industry heavyweight David Plumi.

Plumi joins the innovative operator as Regional Managing Director for Spain and LatAm and will be responsible for starting the company’s adventures in both regions. He has been tasked with building Spanish and LatAm teams and ensuring the business and its brands are ready for launch in each market.

This includes popular online casino brands such as 21.com, JustSpin, NeonVegas, NitroCasino, UltraCasino and just-launched RapidCasino.

Plumi is a highly experienced veteran having held senior management roles at some of the biggest players in the industry. He joins PressEnter Group from Betsson Group where he was Managing Director for Spain and prior to that he was head of VIP and CRM at the Stars Group.

Thomas Groven, Chief Commercial Officer at PressEnter Group, said: “David is an incredibly talented and passionate executive with an unrivalled understanding of Spanish speaking markets. This makes him the perfect candidate to lead our drive into Spain and Latin America.

“These are markets where we see tremendous potential for our brands, but they are also markets with plenty of hurdles to clear. David is absolutely the best person for the job, and I look forward to working with him closely as we grow our presence in the region.”

David Plumi, Regional Managing Director for Spain and LatAm at PressEnter Group, said: “It is a true honour to be joining the PressEnter Group and to be leading its charge into Spain and Latin American where our brands will undoubtedly become firm player favourites as they have elsewhere.

“I am looking forward to using my 12+ years of industry experience to ensure that PressEnter makes a real impact in the region. LatAm really is the place to be, and we want to jump into the market early and build a foundation for growth while following regulations and ensuring compliance at all times.

“I have been following PressEnter’s journey for some time now and have heard many positive things about the company and its culture – I really am delighted to be part of such an extraordinary organisation.”