Latest News
New research shows students are borrowing money to gamble
More than one in three university students who gamble are borrowing money to do so, new research has revealed.
A survey of 2,000 students across the UK found that 80% of them have gambled and 41% of this group admit that gambling has had a negative impact on their university experience, including missing lectures, assignment deadlines and social activities.
More than one third (35%) are using money either from their student loan, overdraft, have borrowed from friends or are taking out payday loans to help fund their gambling. Nearly one in five (19%) admit to using their student loan to gamble.
The independent research, conducted by Censuswide, was jointly commissioned by GAMSTOP, the national online self-exclusion scheme, and The Young Gamers and Gamblers Education Trust (YGAM), a charity that educates and safeguards vulnerable people against gaming and gambling-related harms.
The mean gambling spend for students is £31.52 per week and almost one in five (18%) admit to spending more than £50 per week, although 45% say they spend no more than £10 a week. Nearly four in ten (38%) say they gamble at least once a week, with 63% gambling at least once a month.
More than one in four (28%) say they are gambling as often, or more often, than before the pandemic and 29% say they are spending as much or more than they did before the pandemic. The most popular gambling products during the pandemic have been the National Lottery (32%), online sports betting (25%) and online bingo (18%).
Almost half the students who gamble (46%) say that making money is a motivation – the most common reason given – and one in four (25%) say they enjoy the risk. More than half (52%) say that gambling makes them feel excited and one in three (33%) say it makes them happy, compared to one in five (21%) who describe feeling anxious.
Amongst students who gamble, more than one in three (36%) have invested in cryptocurrency in the last 12 months – compared to just 17% of students who do not gamble.
Students also revealed that their friends are the biggest influence on their gambling (34%) with nearly one in four (23%) most influenced by social media and 14% of students identifying gambling advertising as a key influence on their gambling.
The new research on student gambling is the first published since the pandemic and follows previous research commissioned by YGAM in 2019. The previous report produced by Red Brick Research found that 264,000 students in the UK were at some risk from gambling harm with around 88,000 already defined as problem gamblers.
Following the publication of the report, YGAM are joining forces with GAMSTOP and RecoverMe, an app that provides self-help tools to those suffering from a gambling problem, to launch a campaign raising awareness of gambling harms amongst students and promoting support available to students who may be struggling. During the ‘Gambling Support University Tour’ the three organisations will visit university campuses throughout the UK to speak to students and university staff. YGAM will also be offering City & Guilds assured training to the university teams to better equip them to support their students. A ‘Gambling Support University Tour’ visit can be arranged by contacting [email protected]
Bray Ash, 29, is studying mental health nursing at King’s College London, having previously studied at Leeds University and has experienced gambling harms first-hand while in higher education. He told how easy it was to get caught up in gambling.
“When you go to university for the first time and you have student finance, money from your parents and other financial support you can be tempted to gamble recklessly. It took over my life – I wasn’t studying, I was just sitting in my halls gambling. At my second year of university, I ended up gambling away my student loan in the first 24 hours.
“It is important that students have access to organisations, such as YGAM, to educate them about gambling and provide support and that they are aware of essential tools such as self-exclusion if they are experiencing problems with their gambling. I know that it would have benefited me when I was at my lowest point”.
Daniel Bliss, Director of External Affairs at YGAM, said: “This research provides us with some valuable insights into the behaviours of students during the pandemic. We’re keen to build on this piece of work to better understand how our programmes can safeguard and support students. The findings reiterate the importance of educating our young people on the risks and harms associated with gambling. Education is a powerful tool to ensure students are equipped with the knowledge and understanding to help prevent harm.”
Fiona Palmer, CEO of GAMSTOP, said: “Gambling-related harm on our campuses is a subject that is rarely addressed, but for any students experiencing problems with their gambling, self-exclusion can give them valuable breathing space whilst they seek additional help. With online gambling increasingly prevalent during the pandemic, the research shows the importance of raising awareness of a free online self-exclusion service, which is accessible to all”.
Adil Nayeem, Co-founder of RecoverMe, said: “This research highlights how the student population can be a high-risk group for gambling-related harm. We created RecoverMe when one of our close friends at university struggled with a gambling addiction and did not know where to turn. RecoverMe gives students multiple strategies to manage acute urges and support those suffering from a gambling problem with a discreet, flexible and evidence-based programme”.
Latest News
Boomerang Partners wowed the guests of iGB L!VE London with a celebration of the first anniversary of the strategic partnership with AC Milan
On July 2-3, Boomerang Partners, a global marketing agency, participated in iGB L!VE London. One of the event’s highlights was the celebration of the first anniversary of the strategic partnership between Boomerang and AC Milan, one of the world’s premier football clubs. Boomerang is its Official Regional Partner.
Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, commented: “We are very pleased with Boomerang Partners’ participation in iGB L!VE London. It is symbolic that, a year ago at iGB, we announced our strategic partnership with AC Milan. We celebrated the first anniversary of this epic collaboration in a great atmosphere, featuring match ticket raffles. We were delighted to welcome hundreds of guests to our booth, highlighting once again the prestige of our partnership with AC Milan in the industry. We have many more joint projects ahead of us, and we are sure that we will be able to surprise everyone.”
The celebration of the strategic partnership with AC Milan was one of the main (but not the only) reasons why the Boomerang Partners booth was a hotspot for visitors to the exhibition. More than 1,000 people visited it during the two-day event. Over 900 guests took part in the Penalty Challenge. The challenge featured two raffles — the first held offline at the Boomerang Partners booth on July 2, and the winner received premium tickets to one of the most famous football matches in the world between AC Milan and Inter FC. The second draw took place online on July 3 on Boomerang’s Instagram page. The winner will receive tickets to an AC Milan match in the Italian Serie A or the Coppa Italia.
The winner of the offline drawing on July 2 was Saad Shaikh, a data engineer at Betzoo Media. He shared his emotions: “This is my first time in iGB. My experience was truly great, and thank you again for giving me the opportunity to have a good time and enjoy the experience I’ll have in Milan. I haven’t been to Milan before. Back in my old days, my family went. Yeah, so this is my second chance. And thank you, Boomerang, for giving me this opportunity.”
iGB L!VE London was successful for Boomerang Partners. The increased attention from exhibition guests to the Boomerang Arena booth yielded impressive results. The agency held more than 120 business meetings and signed 15 new partnership agreements. As the brand enters its second year of partnership with AC Milan, it remains ambitious to follow its slogan, ‘Live without limits.’
About Boomerang
Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Boomerang launched six new products in 2024, which contributed to an almost 1.5-fold increase in product users.
Boomerang’s portfolio contains 17+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.
The post Boomerang Partners wowed the guests of iGB L!VE London with a celebration of the first anniversary of the strategic partnership with AC Milan appeared first on European Gaming Industry News.
“We weren’t just present — we were participants of Runfest. And that’s one of the most important aspects,” said Artak Ashkhatoyan, Deputy CEO of Totogaming.
On July 6, Totogaming joined the Cernica Pantelimon Runfest in Romania, once again emphasizing the importance of promoting amateur sports and a healthy lifestyle.
“Supporting such initiatives is a priority for TotoGaming. First, 50% of the proceeds from RunFest will be donated to the CLOVES Romania Foundation, supporting children affected by CLOVES Syndrome. And second, we’ve always believed in showing our passion for sports through actions, not just words. Have you noticed how we’re constantly rushing through life, yet when we look back, it often feels like we haven’t moved at all? It’s important for us to lead by example and show the importance of participation. This is exactly the message we’re promoting through our team’s active involvement in the marathon. After all, there can never be too much sport in our lives,” said TotoGaming’s Deputy CEO, Artak Ashkhatoyan.
A Simple Concept, a Powerful Impact
The concept of this sports event is straightforward: choose a distance between 1 to 21 kilometers and run. The goal? Make sport an integral part of everyday life. The crowd certainly embraced that, gathering as early as 8:30 a.m. — on a Sunday morning.
Totogaming contributed in two distinct capacities: as an official sponsor and as an active participant. A dedicated team of 13 employees represented the company at the Cernica Pantelimon RunFest, with 7 of them proudly taking part as runners.
More Than Just a Run
It wasn’t an easy challenge — especially because among Totogaming’s runners were people for whom running isn’t a daily habit, or even part of their life at all. Yet they couldn’t miss the opportunity, not least from the perspective of corporate responsibility.
“We just finished the 7.5-kilometer race!” shared Petrut-Adrian Toea from the Totogaming team.
“It was amazing, honestly. Around the 2-kilometer mark, I had this little battle with myself — I told myself I had to finish the race, no matter what. And I did it! I came in around 60th place out of over 100 runners, which for me is a really good result.”
“I see my participation as a small contribution toward promoting a healthy lifestyle. In my close circle, everyone knows I’m not exactly the sporty type. I’m not athletic, and I usually prefer having fun in other ways. But showing up here, early in the morning, in this intense heat, and completing almost 8 kilometers with just one short break — I think it set a good example.”
“I hope seeing someone like me finish this challenge motivates my friends to try something similar for their own health. I believe that’s a meaningful contribution”, – added Petrut-Andrea.
Totogaming also made it possible for every attendee to bring sport into their lives — quite literally. At the Totogaming tent, participants could ride stationary bikes and receive prizes based on the number of points they earned through their efforts.
Whether they were running, cycling, or simply cheering for friends, the goal for everyone was the same: to reach the destination of champions — by bringing sport into everyday life.
The post Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating appeared first on European Gaming Industry News.
Affilka by SOFTSWISS, an affiliate management software platform, has secured the title of Affiliate Software Supplier at the prestigious EGR B2B Awards for the second consecutive year. The awards ceremony took place on 3 July at London’s iconic The Roundhouse, where the iGaming industry gathered to celebrate the most successful and innovative companies of the past year.
The consecutive win reinforces Affilka’s growing leadership in iGaming affiliate marketing software. Over the past 12 months, the product has consistently evolved, launching a series of powerful new features.
Among the recent updates is the Cross-Brand Player Duplicate Detection tool, which identifies overlapping player accounts across different casino brands within a single affiliate program. The platform also introduced the new Traffic Report, which provides real-time, click-to-registration and click-to-FTD metrics with multi-dimensional filters. Another new feature allows affiliates to access data on their marketing campaigns and tracking links directly via API, enabling automated data extraction and custom integrations.
At the end of last year, Affilka rolled out the Geo-Distributed Redirect feature, which boosts site visits by reducing redirect times from 1.5 seconds to 300–500 milliseconds, and the Cohort Analysis Report, which offers deeper insights into player behaviour.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, commented on the recognition: “Winning this award two years in a row is an incredible achievement for our team. It reflects our hard work, creativity, and deep commitment to the continuing improvement of our platform. What makes this win special is knowing that the tools we build are already helping our partners solve real challenges. Whether refining traffic strategies or making smarter, data-driven decisions, we’re proud Affilka plays a part in their success.”
Thanks to ongoing updates and the introduction of new innovative features, Affilka by SOFTSWISS now supports over 450 brands, 400 thousand affiliate accounts, and 98 million player registrations.
Earlier in June, SOFTSWISS won two prestigious trophies at another EGR Ceremony – Marketing & Innovation Awards 2025. The company’s marketing department received the Marketing Team of the Year Award for its bold creative approach and effective use of new technologies and data analytics. In addition, Valentina Bagniya, CMO at SOFTSWISS, was named B2B Marketer of the Year for transforming the company’s marketing function into a powerful brand engine within the iGaming industry.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post Affilka by SOFTSWISS Wins at EGR B2B Awards for Second Year Running appeared first on European Gaming Industry News.
-
Latest News4 weeks ago
The winners of the Casino Guru Awards 2025 announced: A night of celebration, integrity, and inspiration
-
Latest News4 weeks agoThat was unforgettable! – The Boomerang Bet “AC Milan vs. Bologna Trip” Instagram Giveaway winner shared his emotions
-
Latest News4 weeks ago
DATA.BET Rolls out Full-Service Sportsbook Solution
-
Latest News3 weeks ago
Atlaslive Analysis: European Gambling Market Enters €123.4 Billion Digital-First Era
-
Latest News3 weeks ago
Meet 22Bet Partners at iGB Live London: Tennis, Talks & Wimbledon Dreams
-
Latest News3 days ago
Current Games Activates the Nitro on Neon-Soaked Arcade Combat Racer: Cyber Clutch: Hot Import Nights
-
Latest News3 days ago
NODWIN Gaming partners with Esports World Cup Foundation to manage media rights sales across South Asia
-
Latest News2 weeks ago
Gen.G Opens “GGX”, the Next-Gen Cultural Gaming Space
