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SOFTSWISS Sportsbook Partners with New Betting Provider Oddin.gg

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The SOFTSWISS Sportsbook is pleased to announce a partnership with Oddin.gg, one of the leading providers of live odds for Esports. As a result of the partnership, Sportsbook clients will have access to even more markets and betting opportunities. 

The Sportsbook, launched at the end of 2020, expands its clients betting business. The new partnership with Oddin.gg includes access to live streaming, multiple live markets, a wide selection of Esports tournaments, and the largest uptime in the industry of over 80%. 

Focused on providing the most user-friendly functionality and immersive gaming experience possible, the Sportsbook cares about attracting a young audience: millennials and Generation Z. To that end, Oddin.gg provides odds and risk management for Esports events such as Counter-Strike, League of Legends and Dota 2. 

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“The SOFTSWISS Sportsbook has shown growth over the past year, which has given us a major challenge to expand not only the functional aspects of the product, but also the betting data pool that our clients would be able to use in their work. We understand how important this is for attracting new audiences and retaining existing ones. That’s why the cooperation with Oddin.gg was a logical step for the Sportsbook’s development. Our clients and partners will now have access to even more events, odds feeds, monitoring and results, including risk management. Partnership with Oddin.gg will allow not only our partners, but also the Sportsbook to expand and strengthen their position in betting”, said Alexander Kamenetskyi, Product Owner at SOFTSWISS Sportsbook.

“We feel fortunate to partner with SOFTSWISS, which has shown a tremendous dedication to create the perfect Sportsbook platform for their clients. Each and every modern betting product needs to include an engaging esports solution. That is exactly our focus at Oddin.gg and where our goals with SOFTSWISS have perfectly aligned. The combination of our odds feed and risk management solutions capabilities and their existing state-of-art Sportsbook will result in a truly engaging esports betting experience for bettors of all their clients.” commented Marek Suchar, Managing Director of Oddin.gg.

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Classic provider 1spin4win debuts Japanese slot line with Tiger’s Steps Hold and Win

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The online casino game provider presents a unique iGaming product, setting in motion a Japanese slot lineup that is more than just several similar games united by one name, like their prominent Lucky Jane collection. The four slots will tell four immersive stories and release over four months, with one game launched monthly.

Kicking off the series is Tiger’s Steps Hold and Win, a tale of two ninjas and their wise sensei from the dojo of the Yamashiro village near Mount Fuji on a quest to prevent the shogun from claiming the ancient relics the tiger clan has protected for centuries.

Although the focus is on the story, which promises to only get deeper with each new game, 1spin4win stays true to straightforward mechanics, making sure that the rules are easy to understand from the get-go.

The Bonus action of choice on the 5×3 grid is Hold and Win, which is known for driving anticipation for wins and eliciting powerful emotions. A classic Hold and Win game starts when three or more coins appear on the reels in one spin. These and all other coins in the round remain on the reels throughout the game. Players are presented with three starting respins, which refresh every time a new coin drops. The goal is to fill the reels with as many coins as you can until respins run out.

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The Bonus round in Tiger’s Steps Hold and Win offers two Jackpots: Mini at x100 and Mega at x1,000, upping the stakes. To claim the former, players need to find the special Mini Coin, and to grab the other, they need to secure 15 coins.

Olga Bogdanova, the Art Director at 1spin4win, said,Creating Tiger’s Steps Hold and Win and other slots in the lineup meant that we needed to do thorough historical and cultural research. As a result, you will see more than just elements from Japanese popular culture in these games — you will be completely immersed in the unique locations and invested in the stories of characters from medieval Japan.”

Tiger Steps Hold and Win has already stirred up great interest during its exclusive pre-release on April 1 in such big casinos as Irwin, Gizbo, Jet, Izzi, and Fresh. You can play the demo on 1spin4win’s website.

About 1spin4win

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1spin4win is a fast-growing game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 150 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio consistently releases an average of four new games each month and offers effective promotional tools for casino operators to help them enhance player loyalty.

The post Classic provider 1spin4win debuts Japanese slot line with Tiger’s Steps Hold and Win appeared first on European Gaming Industry News.

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Tachi Palace Casino trusts Continent 8 to bolster its cybersecurity through advanced managed SOC and SIEM solutions

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Tachi-Yokut Tribe of Santa Rosa Rancheria-owned and operated casino now equipped with world-leading 24/7/365 monitoring, proactive threat prevention and rapid response capabilities to safeguard its tribal gaming operations

Continent 8 Technologies, the leading provider of managed hosting, connectivity, cloud and cybersecurity solutions for the tribal gaming industry, is pleased to announce a new cybersecurity agreement with Tachi Palace Casino Resort to oversee and optimize their Security Operations Center (SOC) and Security Incident and Event Management (SIEM) cybersecurity operations.

In collaboration with Continent 8 and its cybersecurity division, C8 Secure, Tachi Palace Casino Resort will implement their managed SOC and SIEM services. The customer will gain instant access to a comprehensive SOC and SIEM solution featuring round-the-clock monitoring, sophisticated threat detection to pinpoint anomalies and potential risks, integrated threat intelligence to anticipate evolving threats and an advanced SIEM architecture designed for high-performance analytics and streamlined incident management.

Patrick Gardner, Chief Security Officer at Continent 8 said: “We are honored that Tachi Palace Casino Resort selected Continent 8 through a rigorous selection process as their trusted Managed Security Operations Center partner. As a leading Managed Security Services Provider (MSSP) specializing in the gaming industry, we have deep insight into the unique cybersecurity threats and vulnerabilities facing our customers today. Tachi Palace Casino Resort’s proactive commitment to safeguarding their infrastructure demonstrates exceptional leadership and a clear understanding that robust, continuous security is vital for protecting their customers, data and gaming operations.”

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Jerad Swimmer, Regional Sales Director at Continent 8 added: “It’s inspiring to see an increasing number of tribal gaming and casino organizations such as Tachi Palace Casino Resort making cybersecurity a core component of their strategic initiatives and organizational culture.

“We are delighted to support Tachi Palace Casino Resort as their trusted MSSP, ensuring a secure and strategic cybersecurity journey.”

David Clark, Information System Director at Tachi Palace Casino Resort said: “I am looking forward to our new partnership with Continent 8 and what the future brings for us.”

The post Tachi Palace Casino trusts Continent 8 to bolster its cybersecurity through advanced managed SOC and SIEM solutions appeared first on Gaming and Gambling Industry in the Americas.

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Trends in affiliate marketing in 2025 from Boomerang Partners: AI, Personalized Engagement, Crypto, Betting, and Tournaments

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Affiliate marketing in 2025 has evolved far beyond just boosting traffic or generating clicks — it’s now all about building value-rich ecosystems and partnerships where each user interaction is fine-tuned for maximum relevance and effectiveness.

Boomerang Partners, a rapidly growing global brand behind the annual Golden Boomerang Awards for affiliate teams around the world, shares insights about the key trends of 2025 in the affiliate marketing industry. These trends are driven by advancements in AI, blockchain, and personalization technologies.

AI-powered optimization

Advanced AI tools empower affiliates to launch highly personalized campaigns on a large scale. By analyzing user behavior in real time, these tools help marketers anticipate user intent and deliver customized content that speaks directly to distinct audience needs.

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With AI-powered tools, affiliate managers can plan, execute, and evaluate campaigns with minimal human intervention. This saves time when adjusting strategies and making data-driven decisions.

Personalized engagement

Using data on user behavior and preferences, affiliate managers tailor content, advertising campaigns, and product recommendations. This leads to increased engagement and conversions.

AI-powered personalization relies heavily on real-time insights into user behavior. Key elements include maintaining contextual relevance, steering clear of excessive segmentation, and optimizing content dynamically. Instead of relying on fixed strategies, marketers now continuously refine campaigns using live data. To maximize impact, marketers should combine AI solutions with A/B testing processes, forming a feedback loop that enhances content effectiveness with each iteration.

Crypto betting boom

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In 2025, integrating cryptocurrencies into iGaming affiliate marketing will become increasingly prominent. This trend is fueled by industry growth and the increasing adoption of blockchain technology. Using cryptocurrencies such as Bitcoin and Ethereum increases the security of transactions and provides exposure to an international audience. Cryptocurrencies also open up new revenue streams and foster innovation in the field.

Affiliates integrating cryptocurrency into their platforms have seen advantages like quicker payment processing, reduced transaction costs, and enhanced security. Built on decentralized technology, crypto promotes greater transparency, helping to foster trust compared to conventional centralized financial systems.

Affiliate tournaments

Industry tournaments boost brand visibility and help build strong affiliate communities. Affiliate tournaments have become a trend in the industry. They are mainly organized by affiliate programs and feature valuable prizes — from iPhones and MacBooks to luxury cars and cash rewards. Boomerang Partners took it a step further by launching the annual Global Boomerang Partners Awards.

This year, Boomerang Partners is hosting its second annual tournament for affiliates worldwide, the Golden Boomerang Awards 2025, it runs through May 11. More than 400 teams are participating.  Monthly prizes are given out for completing intermediate tasks. The top 30 contestants will reach the finals and compete for 11 awards, including the Grand Prix. They will also be able to attend the global networking event in Milan at San Siro. Registration for the tournament is open until May 5. There’s still time to register before the final prize drawing on May 3. The organizer will ensure the fulfillment of dreams. The winner will choose how to use the prize – for travel, education, or a top device.

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Join Boomerang Partners and the Golden Boomerang Awards 2025.

About Boomerang

Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Betting Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Boomerang Partners’ betting segment surged 5x, and gambling — 2x in 2024. Its affiliate program demonstrated a 120% increase in partners, and the number of sports betting offers surged more than 6 times. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.

Boomerang’s portfolio contains 15+ gambling brands, including sportsbooks. They cover over 35 GEOs and offer a wide range of betting options with favorable odds. These products provide personalized bonuses and 24/7 multilingual support.

The post Trends in affiliate marketing in 2025 from Boomerang Partners: AI, Personalized Engagement, Crypto, Betting, and Tournaments appeared first on European Gaming Industry News.

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