Asia
BACARDÍ NH7 WEEKENDER IS BACK THIS FEBRUARY IN PUNE, DELHI AND KOLKATA WITH THE COUNTRY’S MOST UNIQUE INDIE ARTIST LINE-UP
Experience an all-star Indian line-up with Anuv Jain, Kayan, Kayoben, Raja Kumari, Ritviz, The Local Train, and Taba Chake along with top comics performing at the happiest festival.
BACARDÍ and NODWIN Gaming are bringing back the 12th edition of BACARDÍ NH7 Weekender, India’s Happiest Music Festival, to its fans across Pune, Delhi and Kolkata in February 2022. The festival has announced its much-awaited line-up of top Indian artists who will perform live across multiple stages set up at the festival grounds. This year, the multi-genre festival will include comedy, art and for the first time, esports and gaming.
The festival will kick-off in Pune with artists like Anuv Jain, Bombay Brass, Raja Kumari, The Yellow Diary, and Ritviz, to name a few, who will take the stage on February 5 & 6, 2022. The festival then travels to Kolkata – ‘The City of Joy’ on February 12 & 13, 2022, with another stellar lineup of artists that includes Peter Cat Recording Co., Karshini, Kamakshi Khanna, Taba Chake and Tejas. BACARDÍ NH7 Weekender wraps up in Delhi NCR giving fans a chance to enjoy electrifying performances by Ankur Tiwari, Kayan, Kamakshi Khanna, Arjun Vagale & Hanita Bhambri amongst others. The audience in Pune, Delhi and Kolkata will be privy to some never seen before performances by artists created specially for the BACARDÍ NH7 Weekender.
For over a decade now, India’s Happiest Music Festival along with BACARDÍ have brought together some of the best and most diverse performances by regional and global artists. This year, the festival will have a predominantly Indian line-up because of the current global travel situation, and homegrown indie artists will feature at the forefront of the festival. Upcoming as well as established artists from different parts of the country will bring their unique sounds and culture to this mega platform.
Right from ferris wheels & photo opportunities to the food & drinks available at the venues, BACARDÍ NH7 Weekender has something for everyone! Grab your tickets for the festival now. Tickets go live in all three cities today (December 21,2021) on Insider.in. Get a sneak peek into the festival here: @nh7dotin (Instagram).
The festival will prioritize all necessary safety and hygiene protocols and checks. Social distancing, entry for only fully vaccinated fans, mandatory use of masks and sanitizers, thermal scanning check points, temperature checks, etc., will ensure a safe and secure atmosphere where fans can enjoy the festival.
The event is subject to permissions being procured which will only be known closer to the event date based on the regulations at the time. However, NODWIN Gaming will refund all ticket money in case of any cancellations due to regulations on account of the pandemic.
Here is a quick glimpse into what’s in store this year:
Indian performers:
Ankur Tewari: A man of many talents – best known as a singer – songwriter, he is also a composer, music supervisor & a poet. He has made music as an independent artist since 1998. His debut album, Jannat, was released in 2008 and ruled the charts. His work ranges from a double album Side A/ Side B, a children’s album with Sony Music and many other singles.
Bombay Brass: India’s top-horn players perform their reinvention of classic Indian and western hits. Their music is styled around wind instruments as the lead element that unites nostalgia with a vibrant and energetic performance.
The Yellow Diary: The Mumbai-based alternative rock outfit has made a name for itself in the Indie music scene in less than half a decade. The band has released six songs in two EPs in addition to performing hundreds of live shows across the country.
The Local Train – They are a Hindi Rock Band from New Delhi that makes use of Hindi and Urdu lyrics delivering an amalgamation of ideas that they wish to express through their music.
Ritviz : He is an Indian singer songwriter, electronic musician and record producer from Pune known for his song ‘Udd Gaye’. The hit featured on A.I.B.’s official YouTube channel after becoming the winner of the 2017 BACARDÍ House Party Sessions — a talent hunt competition organized by A.I.B.
Lojal: Shillong bred and Bengaluru-based musician Lojal’s creations are an ever-growing world of emotions and music created in and around the spaces of the artist himself.
Parikrama:One of India’s iconic rock ‘n’ roll bands, Parikrama, still active after 30 years is known for their highly energised and infectious performances. Probably one of the few Indian bands who are also known for their artworks and pyro works. The band will be performing a special set that will be a tribute to the late member of the band – Sonam Sherpa.
Parvaaz: The four membered band comprising Khalid Ahamed (Vocals & Guitar), Mir Kashif Iqbal (Guitars & Vocals), Sachin Banandur (Drums & Percussion) and Fidel Dsouza (Bass Guitar) have assimilated several international progressive/psychedelic rock influences but their own expression has a rootedness that makes their sound unique. Parvaaz’s sound has often been described as one that transcends musical genres taking the listener into spaces that traverse folk, blues and psychedelia, wrapped in an ambient sound that is familiar yet elusive
Raja Kumari: Indian-American rapper, singer, songwriter, and dancer Raja Kumari is a force of nature. She’s a fearless, charismatic personality and natural-born storyteller whose mission is to create art that blends her Indian roots with her American upbringing.
Taba Chake: A Nyishi finger-style guitarist and singer-songwriter based in Mumbai. His debut EP titled ‘Bond with Nature’ was released in 2016 followed by a 10-track album ‘Bombay Dreams’ in 2019.
Sunflower Tape Machine: Is the pseudonym and experimental solo project of full-time indie/psychedelic rock, bedroom pop, and shoe-gaze musician, Aryaman Singh.
Drum Ani Bass: The brainchild of bass player Nathan Thomas and drummer Dhir Mody, Drum Ani Bass evolved out of improvised jungle/drum n bass jams at 1403.
Kamakshi Khanna: She is a Delhi-based singer/songwriter who gained recognition with the release of her EP, Much Mellow (2014), and her full-length album, Cakewalk (2017). Having established herself in the Indie music scene with numerous live performances across the country and collaborations, in 2020 Kamakshi released her first Hindi single, Qareeb, a song about a girl who grows and learns to love herself.
International performers:
Yung Raja: Singaporean breakthrough artiste Yung Raja has been dubbed as Southeast Asia’s next avant-garde bilingual hip hop artiste, known for his tasteful unification of Western and Tamil culture in his lyrics.f
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
The next highly anticipated gaming event on EGT Digital’s calendar is SiGMA Asia, which will be held on June 3rd and 4th in Manila. Together with EGT, the iGaming provider will welcome visitors at booth 1113 to reveal its impressive selection of innovations and bestsellers.
The guests will be able to try out EGT Digital’s wide range of over 140 casino games spanning a variety of themes, as well as further increase their chances of winning with the Bell Link, Clover Chance, High Cash, and Single Progressive jackpots. The 4-level multi-denomination Gods & Kings Link will be presented for the first time locally. It received positive feedback after its recent official debut and is expected to get a warm acceptance also from Asian operators and players. Currently including 3 games: Ape of Luck, Glorious Alexander, and Rise of Ra, with more to join in the coming months, it will offer the show attendees numerous bonuses and a lot of fun.
EGT Digital will also demonstrate X-Nave, its in-house developed “all-in-one” betting platform, providing all the tools and features needed for building and maintaining a successful online business or for improving current performance. X-Nave includes 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Depending on the operators’ needs, each of them can be used as part of the complete solution or independently, as they can integrate with developments from third-party providers.
“EGT Digital’s products have enormous potential for the local markets, and SIGMA Asia provides us with a great opportunity to showcase them to many potential future clients in the region,” said Mariana Manchina, Director of EGT Philippines. “In addition, we are also looking forward to the prestigious SiGMA Asia Awards, where our company is shortlisted in the Best Sportsbook Provider 2025 and Best Platform 2025 categories.”
The post EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025 appeared first on European Gaming Industry News.
EGT is pleased to announce that it will participate in this year’s edition of SiGMA Asia, which will take place on 03 and 04 June in Manila. “We have prepared a fascinating selection of products developed specifically for the Asian markets, so don’t miss the chance to stop by our booth 1113 and learn more about it!,” said Mariana Manchina, Director of EGT Philippines.
Among the main highlights will be the 4-level progressive Zhao Cai Shuang Yu jackpot, which will be presented to the local gaming audience for the first time. Housed in the popular slot cabinet G 50 J1 Up, it will dive visitors into the world of its 2 games Prosperity Strike and Rising Coins, enabling them to collect special symbols and win at any bet level, with higher stakes increasing the likelihood of hitting the highest Grand level.
Sheng Sheng Bu Xi and Cai Fu Tian Jiang, which have already been successfully installed in various gaming venues across different countries, will also be on display. They will invite the guests to embark on captivating adventures that will reward them with riches and lots of fun. Numerous attractive bonus features will add even more thrill to the game, providing additional winning opportunities.
The top-performing G 50 C Up and G 50 J2 Up cabinets and the vast diversity of the General Series multigames will complement EGT’s slot display.
The company will present its ETG developments as well. The attendees will be able to try out the GS 32 T and S 32 T terminals, which feature frameless displays for crystal-clear visuals, numerous ergonomic functionalities, and enormous flexibility, allowing them to participate in endless configurations. The G RSA, EGT’s compact Standalone Automatic Roulette center, will also demonstrate its seamless connectivity to all the company’s play stations. The option to add an American roulette wheel further enriches the gaming choice and guarantees an engaging player experience.
EGT Digital will also showcase its extensive portfolio of iGaming solutions, featuring instant and casino games, jackpot products, as well as the in-house developed “all-in-one” betting platform X-Nave, which comprises four main modules. All this provides operators with a complete solution for building and maintaining a successful online business.
Ms. Manchina concluded: “SIGMA Asia is one of the most important gaming events in the region and I am glad that we will take part in it once again. Our participation in the previous 2 editions was very fruitful, having brought us many valuable new contacts and the opportunity to present our high-potential products to the key players in the local markets. I believe that our performance in 2025 will be the same, and it may even be better. This year, we are even more excited because EGT is a finalist in the SiGMA Asia Awards, where we will compete for the accolade in the Best Land-based Game Feature category.”
The post EGT’s Asian-themed products to make a splash at SiGMA Asia 2025 appeared first on European Gaming Industry News.
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