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Bidstack secures a landmark two-year commercial deal with Azerion

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Bidstack, the in-game advertising platform, today announced a landmark commercial partnership with Azerion, the leading pan-European digital entertainment and media platform, who will be the exclusive commercial partner across Bidstack’s inventory over the next two years.

The agreement, thought to be one of the industry’s largest programmatic in-game advertising deals, will give Azerion’s SSP and sales teams exclusive access to all of Bidstack’s advertising formats and will see the company become Bidstack’s sole external reseller.

The initial two-year partnership will grow Bidstack’s global sales footprint exponentially thanks to Azerion’s established team of over 1,000 employees operating across 26 offices in 18 countries. Bidstack will leverage this enhanced reach with an aligned sales strategy designed to accelerate commercial partnerships with game developers, brands and advertising agencies which will see further gaming inventory locked down and ad spend secured from respected partners. Meanwhile, Azerion will start adopting Bidstack’s SDK into their existing portfolio of games.

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Azerion will have access through this partnership to approximately 40 million users and around 60 titles across a rapidly growing portfolio of AAA, independent and mobile publishers.  The genres are diversified across stadium, racing, open world and life simulation titles which provide an attractive and highly engaged addressable audience. The reach of the partnership is global, including in key markets such as the US, UK, Netherlands, France and Germany.

The agreement with Azerion comes at an important strategic moment for both businesses, with 2022 expected to be a significant commercial breakthrough for in-game advertising. Since 2017 Bidstack has worked alongside advertising agency holding groups, global game developers and industry bodies to ensure that in-game advertising became recognised as an advertising category in its own right.

This education has contributed to major agency groups launching dedicated gaming divisions and products, whilst the IAB launched its first-ever guide to gaming and an industry framework for in-game advertising in 2021. With the ad channel now fully recognised and significant, recurring investment from advertisers established, further growth is expected in 2022.

Of the new partnership, James Draper, Bidstack Founder and CEO, said “This contract signals a realisation that brand advertising within the metaverse has truly arrived. Since our pivot into gaming in 2017, we have embedded a culture of no-shortcuts into the formation of in-game advertising as a new channel.

We expect this to be just the start of a long and deep relationship with Azerion as both companies have strong ambitions within the digital entertainment and media space. I want to personally thank the incredible efforts of our team, in particular Lewis Sherlock (SVP of Programmatic) and Francesco Petruzzelli (CTO), who have played a key role in securing this deal.”

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Umut Akpinar, Co-Founder and Co-CEO of Azerion, added “We are delighted to strike this strategic partnership with Bidstack which strengthens our digital advertising platform.

With this exciting partnership, we allow brands to explore new advertising frontiers in premium and brand-safe inventories while connecting seamlessly with consumers through impactful and immersive experiences. At Azerion, we believe that the future is digital entertainment. This new partnership is perfectly aligned with our vision for the upcoming years.”

 

About Bidstack

Bidstack is the leading in-game advertising and video game monetisation platform. Their sophisticated technology allows brands to serve advertisements into natural spaces within video games whilst protecting the gaming experience.

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These branded experiences can vary from trackside banners and cityscape billboards to pitchside LED boards, skins or any other contextually relevant spaces within the metaverse.

The company has more than 80 staff across five international locations and is a public company listed on the London Stock Exchange.

About Azerion

Azerion is a fast-growing and leading pan-European digital entertainment and media platform. Azerion’s integrated platform provides technology solutions to automate the purchase and sale of digital advertising for media buyers and sellers.

Content creators, publishers and advertisers work with Azerion to reach millions of people across the globe that play its games and its entertainment concepts to increase engagement, loyalty and drive e-commerce.

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Founded in 2014 by two Dutch entrepreneurs, Azerion has experienced rapid expansion thanks to organic growth and strategic acquisitions.

Azerion is headquartered in Amsterdam, the Netherlands.

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Phantum Introduces High-End Mousepads with Collectible Packaging and Parisian Design Roots

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Bridging the gap between functional hardware and considered design, Phantum debuts its first line of high-performance mousepads. The collection is built for users who demand precision but won’t compromise on aesthetics. Developed in Paris by founders Amine G. and Victor B., the mousepads combine minimalist design with carefully selected materials and collectible elements, positioning the product as a functional tool and a design object.

Created for gamers and digital creatives, Phantum’s mousepads emphasize tactile performance while remaining visually restrained. The surfaces are crafted using Japanese Poron and advanced fabrics chosen for their durability, responsiveness, and sensory qualities. Each product is designed to enhance, not distract from, the overall composition of a desk setup.

The company’s visual language draws on space, transparency, and disappearance themes, an intentional move to create objects that integrate flawlessly into a work or play environment. “Every detail reflects our DNA: clean, sharp, and futuristic,” said co-founder Amine G., whose tech-focused YouTube channel, MRG TECH, has built a following of over 200,000 subscribers. “We create tools that disappear under the hand but leave a lasting impression through design, feel, and finish.”

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Phantum’s founders launched the brand after finding few products that met their standards for both performance and design integrity. The debut line is only the beginning: the team is developing glass mousepads and matching performance sleeves, with plans to expand into a broader ecosystem of desk essentials. Each new release will continue to feature collectible packaging designed to add narrative value rather than act as decoration.

Though recently launched, Phantum is already drawing attention beyond France, particularly in Latin America, where design-conscious gamers have begun to integrate the mousepads into their setups. The first collection is now available on phantum.co, with new formats and accessories to follow.

The post Phantum Introduces High-End Mousepads with Collectible Packaging and Parisian Design Roots appeared first on European Gaming Industry News.

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CyberPowerPC India launches ‘Play Guarantee’ campaign for a transparent and gamer-first experience

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In a move aimed at increasing transparency and consumer trust in India’s rapidly growing PC gaming ecosystem, CyberPowerPC India has launched its ‘Play Guarantee’ campaign, aimed at giving Indian gamers greater confidence and clarity when purchasing high-performance gaming PCs. By introducing a 30-day satisfaction assurance on its Play Ready systems, the initiative seeks to reduce uncertainty in the buying process and reflect the brand’s trust in the quality and consistency of its builds.

In a market where gamers often make high-investment purchases without knowing exactly how their machine will perform until they bring it home and install a game, CyberPowerPC India is changing the game. With the Play Guarantee, CyberPowerPC India reinforces its confidence in the performance and reliability of its systems, offering buyers added assurance that what they receive will meet or exceed expectations. This is a first-of-its-kind offer in India’s custom PC market.

Every system sold under the Play Guarantee will be built using 100% brand-new parts sourced from authorized manufacturers. Each PC will come pre-installed with a genuine and activated version of Microsoft Windows at the BIOS level, ensuring users avoid post-purchase license issues or hidden software costs.

Additionally, customers will receive one year of on-site support, with certified technicians dispatched to their location for repairs or replacements, eliminating the need for long shipping delays or third-party service centers. Before dispatch, all the PCs undergo rigorous stress testing using global industry benchmarks to ensure performance integrity across GPU, CPU, thermals, and memory.

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Vishal Parekh, Chief Operating Officer, CyberPowerPC India commented,“As more Indian gamers upgrade to high-performance PCs, trust becomes a critical factor. Gamers shouldn’t have to take a leap of faith when buying a PC. They should know what they’re getting and know it works right out of the box. We at CyberPowerPC India always believed in transparency, may it be sharing FPS benchmarks before purchase or building with only brand-new components.  The ‘Play Guarantee’ campaign aligns perfectly with our commitment to building a credible, consumer-first ecosystem in Indian PC gaming, especially as the community becomes more competitive and discerning.”

According to a NeoGrowth study, 54% of Indian consumers prefer offline shopping due to the assurance of authenticity and product quality, underscoring a strong demand for transparency in purchase decisions. CyberPowerPC India’s ‘Play Ready’ campaign aims to replicate this confidence in the online custom PC market.

This campaign follows the company’s recent efforts to strengthen grassroots esports infrastructure, including its partnership with Indian esports organization Orangutan to power ApeCity, a dedicated esports arena in Navi Mumbai, with high-performance systems.

As part of its ongoing investment in the growth of India’s PC gaming market, CyberPowerPC India is also working to make high-performance gaming setups more accessible to a wider range of gamers. With the launch of its ‘Play Ready’ campaign, the company aims to foster a gaming culture built on transparency, trust, and a seamless user experience.

The post CyberPowerPC India launches ‘Play Guarantee’ campaign for a transparent and gamer-first experience appeared first on European Gaming Industry News.

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Gamecity Hamburg Supports six new Digital Games with Prototype Funding

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In the latest round of Prototype Funding, Gamecity Hamburg, part of Hamburg Kreativ Gesellschaft, supports six promising digital games with up to 80,000 euros each as a non-repayable grant. This funding enables start-ups in Hamburg and supports companies in developing marketable prototypes. In addition, start-ups and developers can apply for Gamecity Hamburg’s Games Lift Incubator until June 10: https://www.gamecity-hamburg.de/de/inkubator/

The awarding committee selected projects with the greatest market potential from the many applications. Including this seventh round of funding, the development of 37 prototypes has been supported as part of Prototype Funding since 2020. The application phase for the next Prototype Funding round will start in spring 2026.

“The high quality of the projects submitted to this funding round led to an intensive decision process within the awarding committee. The funded projects show a wide variety of genres, ideas, and teams. With the Prototype Funding, we are supporting established companies and up-and-coming start-ups in Hamburg as a games location,” commented Dennis Schoubye, Head of Gamecity Hamburg and member of the awarding committee.

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The 2025 funding recipients were selected by the awarding committee, consisting of Hamburg industry experts Nina Müller (VP Publishing & Development Services, Goodgame Studios), Jonas Hüsges (Publishing Director, Daedalic Entertainment), Valentina Birke (Director Indie Arena Booth / Super Crowd Entertainment), Michael Schade (CEO & Co-Founder ROCKFISH Games) and Dennis Schoubye (Head of Gamecity Hamburg).

The Funded Projects 2025

  • NeverLight by Nightless Games – € 80,000
  • Pet Universe by Tivola Games – € 80,000
  • Space Station Manager by gameXcite – € 80,000
  • Unbreachable by Buckfish – € 72,000
  • Deep Fog Signals by Symmetry Break Studio – € 32,000
  • Cosmic Run by Zinktank Labs – € 30,000

NeverLight by Nightless Games

NeverLight is a dark, cooperative role-playing game with fantasy and extraction elements, in which up to three players act as hunters in an endless night in search of terrifying monsters and collect valuable loot. The game combines monster hunting with the excitement of having to bring each reward to safety with the team to receive it.

Pet Universe by Tivola Games

In the 3D animal shelter simulation “Pet Universe”, players build their animal shelter from the ground up, organize animal care, collect donations, and design the shelter grounds according to their own ideas. The aim is to care for the animals with their individual needs and to find them a loving home.

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Space Station Manager by gameXcite

In this strategy building game with real-time space battles, players manage a space station that serves as a base for spaceships, battles, recruitment, and a strategy hub for missions. In addition to organizing the base, players manage their limited resources and various upgrades, improve crew morals, and explore the galaxy with their individual fleets.

Unbreachable by Buckfish

In the multiplayer strategy game “Unbreachable”, players build a fortress in each run that competes with ten castles of rival players. Players strategically construct the different fortress buildings to increase attack power or minimize weaknesses to climb the leaderboard in competition with other players.

Deep Fog Signals by Symmetry Break Studio

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In this sci-fi horror game with puzzle mechanics, players are trapped in the communication room of a remote research station during a toxic storm. To escape, they must coordinate the various crew members, decipher cryptic transmissions, and complete the research as the threatening situation escalates over several days.

Cosmic Run by Zinktank Labs

In this humorous and fast-paced roguelite, players fight their way through space with their ship in order to escape from a capitalist alien dictatorship. Weapons, shields, upgrades for the engine, and customization of the ship determine the narrative of the game. Depending on the character chosen, the course of the game and the story told vary in several runs.

All detailed information on the teams and games can be found at: https://gamecity-hamburg.de/funding/#Funded_Projects_2025

Developers, start-ups, and companies from Hamburg were able to apply for Gamecity Hamburg’s prototype funding from March 3 to April 7. In 2024, Gamecity Hamburg introduced a diversity checklist when applying for prototype funding, the answers to which can optionally be used by the awarding committee in the evaluation process.

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The next application phase for prototype funding will start in spring 2026.

Further funding opportunities through Gamecity Hamburg

Each year, the Games Lift Incubator supports five teams, developers, and start-ups in the development of digital games. In addition to € 15,000 in start-up funding, the recipients receive a comprehensive coaching and mentoring program with international experts as well as workshops and follow-up individual support. Since 2024, the program has also included a visit to an international industry event.

Teams and developers can currently apply for the Games Lift Incubator until June 10.

All information can be found at: https://gamecity-hamburg.de/incubator/apply-now/

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The post Gamecity Hamburg Supports six new Digital Games with Prototype Funding appeared first on European Gaming Industry News.

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