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CHICAGO NATIVE AND TELEVISION VETERAN BRITTNEY PAYTON SIGNS EXCLUSIVE CONTENT DEAL WITH BETRIVERS

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Rush Street Interactive, Inc., a Chicago based gaming and betting company, is proud to announce the signing of Brittney PaytonChicago television personality and daughter of Chicago Bears Legend Walter Payton, to an exclusive brand and content deal with BetRivers.com and PlaySugarHouse.com.

Chicago native, Payton moved to Arizona in 2020. She joins the RSI family as a Brand Ambassador for BetRivers in two key markets: Arizona and Illinois. Payton will be representing RSI in a variety of ways, including the creation of sports betting content and a multitude of sports and culture content for RSI.

As an Ambassador, Payton will be appearing in BetRivers TV and radio commercials, podcasts, and social media interviews. She will also be creating content for her own social media platforms.

Payton won a Chicago Emmy for her work as co-host of  WGN-TV’s Chicago’s Best.  She is also well known nationally for presenting the Walter Payton Man of the Year Award at the Super Bowl each year.

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“We are excited to add Brittney to our RSI family,” said Mattias Stetz, COO of RSI, which operates BetRivers.com and PlaySugarHouse.com.  “Her enthusiasm for sports and pop culture, combined with her extensive experience working as a television personality will be a tremendous asset to our sports betting community.”

“I’m thrilled to be joining the BetRivers team,” said Payton.  “It will be fun to bring a pop culture spin to sports entertainment and gaming.  It’s especially exciting to be interacting with RSI’s sports betting fans in my native state of Illinois and in Arizona which I now call home. “

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Anna Mackney US Head of Region at Play’n GO

Play’n GO announces Delaware license award

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Legendary studio’s games now live with Rush Street Interactive brand BetRivers in US state

Play’n GO, the world’s leading casino entertainment provider, has today announced the receipt of a sixth US state license, this time in the state of Delaware.

Having entered the US market in 2022, Play’n GO has gone live in West Virginia, New Jersey, Pennsylvania, Michigan, Connecticut, and now Delaware, where some classic Play’n GO titles, such as Piggy Blitz will now be available to BetRivers players in the state affectionately known as the First State.

Play’n GO added Pennsylvania and Connecticut to its list of regulated markets in 2024, and have a publicly stated goal of being active in every regulated market in the world, a goal that has seen the Swedish gaming giant release a portfolio of over 350 premium games in over 35 regulated markets to date.

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Anna Mackney, US Head of Region at Play’n GO added “It’s fantastic to begin the year by adding yet another new regulated market in the US, this time in the shape of Delaware. Our expansion into the state marks yet another significant step in our US growth strategy. Play’n GO continues to lead the charge in regulated markets, and we are committed to delivering our premium content to players across the country.

“We’ve already established an excellent relationship with BetRivers across the United States and we are confident that our partnership will continue to be mutually beneficial to both businesses as we enter yet another new market together. US players have clearly demonstrated their demand for our games, and we will continue to deliver.”

The post Play’n GO announces Delaware license award appeared first on Gaming and Gambling Industry in the Americas.

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BetRivers

Play’n GO announces network-wide US release of hit title Colt Lightning Firestorm

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Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive

Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.

Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.

This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.

Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”

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Play’n GO Announces Expansion of Rush Street Interactive Partnership with Pennsylvania Launch on BetRivers Platform 

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Swedish gaming giants’ games now live with leading operator Rush Street Interactive Incorporated in Michigan, West Virginia, New Jersey and ‘The Keystone State’

Play’n GO, the world’s leading casino entertainment provider, has today announced further expansion of its partnership with leading United States operator Rush Street Interactive Incorporated (NYSE: RSI) (RSI), which operates the BetRivers platform. The Swedish gaming giant’s content is now available with BetRivers in Pennsylvania.

Play’n GO has already had great success with RSI via the BetRivers brand in Michigan, New Jersey and West Virginia and this expansion sees the partnership extend to a fourth United States state. This announcement follows Play’n GO’s procurement of a Pennsylvania license in March and will see BetRivers players in Pennsylvania gain access to some classic titles from the Play’n GO catalogue including Reactoonz and Boat Bonanza.

Play’n GO is now licensed in six United States states and is aiming to be active in every regulated market in the United States and around the world.

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“We’re excited to expand our United States offering into the great state of Pennsylvania and are proud to do so with the innovative and well-respected team at BetRivers, with whom we’ve already enjoyed such great success in recent months,” the North America Commercial Director for Play’n GO, Magnus Natt och Dag, said. “Play’n GO is committed to a safe, sustainable entertainment-led industry and we know that the team at BetRivers shares that same vision.”

“We’re very happy to be expanding our partnership with Play’n Go into Pennsylvania on our BetRivers platform,” the Chief Executive Officer for RSI, Richard Schwartz, said. “Play’n Go has an impressive portfolio of popular titles and we are thrilled to offer our BetRivers PA players its innovative and top-quality games.”

To find out more about working with Play’n GO in the United States and other regulated markets, please visit PlaynGO. com.

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