FSB appoints Grimshaw to build on European momentum

Former SIS Sales Manager will lead Business Development strategy in Europe as FSB prepares to build on transformative year of growth.

Global sports betting & iGaming supplier FSB has strengthened it’s Business Development team with the appointment of Andrew Grimshaw to lead it’s European sales function.

Grimshaw, appointed Business Development Director in UK, Ireland & Europe, will take charge of the sales strategy in the region and lead the growing cross-vertical Business Development team in the territories across online and retail.

Joining FSB from global data suppliers SIS, Grimshaw brings a wide range of relevant experience to the organisation including end to end understanding of sports data rights and feeds, vital expertise in the criticality of superior UI and UX from a CX perspective and a deep command of the core horse racing product.

Grimshaw’s appointment comes at an exciting time for the award-winning global supplier who recently moved into new international headquarters in London, whilst securing market entry in North America via a major multi-location sports wagering retail partnership in South Dakota.

Ian Freeman, Chief Revenue Officer at FSB, said: “Global growth has been a key element of our year at FSB with major partnerships secured in Europe, North America and Africa. This momentum will continue in 2022 and Andrew’s vast international experience will help us drive the European region forward.

“Andrew is a proven winner when it comes to delivering deals, and his hunger and desire to succeed will be a huge asset to FSB. I’ve no doubt that he will continue to propel us forward in the region and deliver rapid growth next year and beyond. ”

Andrew Grimshaw, Business Development Director, UK, Ireland & Europe at FSB, said: “After such a successful 2021, this feels like a really exciting time to be joining FSB. Momentum is palpable in the organisation and further growth feels inevitable.

Having worked in the sports betting industry for a number of years, I’ve been acutely aware of the world-class market-leading proprietary products and services that FSB offer. Leveraging my wide network of contacts to showcase this award-winning sportsbook and leading tech stack to new partnerships and markets is something I can’t wait to do.”