Kaizen Gaming secured a total of three awards, including Innovation in Sports Betting and Best Native App for the second consecutive year.

 Kaizen Gaming, one of the world’s biggest GameTech companies and owner of the Betano online sports betting and gaming brand, has been honoured with three awards at the prestigious EGR Marketing and Innovation Awards 2025, held in London on June 19^th. Kaizen Gaming was awarded with “Brand of the Year – B2C” for its premium brand, Betano, “Innovation in Sports Betting” and “Best Native App”.

The past year has been especially significant for Betano which unveiled a new brand identity, brought to life globally through sponsorships of major international football tournaments, such as the UEFA EURO 2024™, the CONMEBOL Copa America™️ 2024, the UEFA Europa League and the UEFA Conference League, alongside prominent local competitions, like Brasileirão Betano (Campeonato Brasileiro Série A) and Torneo Betano (the Argentine Primera División).

Furthermore, the award victories in the “Innovation in Sports Betting” and “Best Native App” categories highlight Kaizen Gaming’s ongoing commitment to customer-centric innovation, delivering highly engaging gameplay and mobile-first experiences that continue to set new industry standards. Notably, this is the second consecutive year that Kaizen Gaming has been distinguished for developing the “Best Native App”, a testament to the excellence of its in-house technology, product, and innovation teams.

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Pablo Puertas, Marketing Director of Kaizen Gaming said: “The past year has been a defining one for Betano. We didn’t just refresh our visual identity; we reinforced Betano as a modern, premium and trusted brand, radiating confidence, playfulness, and artistic flair. Through bold 360° campaigns and landmark sponsorships we connected with millions of people in meaningful, localized ways.

But this is more than branding. It reflects our broader commitment to delivering the best, most innovative, and most responsible gaming experiences possible. Winning ‘Best Native App’ once again, as well as ‘Innovation in Sports Betting’ shows that we are pretty successful at it. We are now at a stage where we can confidently say that Betano is a truly premium global player, able to compete for leadership in any given market. A big thank you to the award organizers, but more importantly to the ‘Kaizeners’, who are the driving force behind our success”.

Building on last year’s momentum, the first half of 2025 has been a remarkable period for Kaizen Gaming and Betano, highlighted by multiple high-profile global sponsorships – including the most recent partnership with FIFA for the FIFA Club World Cup 2025™ for South America and the long-term principal and front-of-shirt partnership with Club Atlético River Plate.

The EGR Marketing & Innovation Awards reward the most innovative and creative companies in the online gaming industry, celebrating commercial success, game-changing innovation, leading customer service and marketing prowess over the past 12 months. This year’s ceremony took place at The Mermaid, London, on 19^th June 2025, and was hosted by Greek comedian George Zach.

More than 400 guests from several continents and over twenty countries gathered at the Grandhotel Tatra in Velké Karlovice in the Czech Republic for SYNOT DAY 2025, the traditional business and social event. Organised by the SYNOT Group for over two decades, the long-standing event once again confirmed its growing popularity. This year, it welcomed a record number of attendees and offered a unique combination of a professional programme, product novelties and a casual atmosphere.

The event was attended by representatives of individual companies of the SYNOT Group and guests from a wide range of European countries, but also from distant markets such as Mexico and Argentina, as well as business partners operating in African markets.

“SYNOT DAY 2025 reaffirmed its importance as both a professional and social platform. We are pleased with the record attendance and the positive feedback we received. We truly appreciate that guests from many countries and continents return to us year after year. The event was also a success from a business perspective – we presented our latest products from both the land-based and online segments and held numerous discussions about future cooperation. We believe SYNOT DAY provides inspiration and an opportunity to build and strengthen relationships. We are already looking forward to the next edition,” said Miroslav Valenta Jr., Sales Director of the SYNOT Group.

Product Novelties

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Among the product highlights was the introduction of the new modular cabinet ST2-32 with 32″ monitors, which had its debut earlier this year at the prestigious ICE exhibition in Barcelona. This modern cabinet was showcased as part of a setup that included a LED jackpot display alongside with one of this year’s major highlights – the exclusive Gamifire Prime game mix. This set includes a total of 36 game titles, combining classic games and popular Hold and Respin.

A great deal of attention was also drawn to the SUPER LINK jackpot systems, available in both VLT and slot versions. These were presented in UP2-32 and Eclipse FL-32 cabinets. Also on display was the MAGIC BALL LINK jackpot system, shown in combination with the ST2-32 cabinet. All three linked systems were demonstrated in visually attractive sets, complemented by the mentioned LED jackpot displays.

Fresh additions to the portfolio included the Firebird Gold and Platinum game mixes. These diverse sets feature both fruit and themed titles. Firebird Gold offers a mix of classic games and Hold and Respin titles, while Platinum combines classic games with linked titles.

Another significant product premiere was the brand-new ST3-27 cabinet, which was first introduced at the Belgrade Future Gaming exhibition at the end of May. This elegant cabinet, equipped with 27″ monitors, was presented alongside the VLT Blue Line system – a remastered version of the proven Blue Line games in full HD – as well as the current Firebird Red game mix. Firebird Red and Firebird Blue game sets were also shown in UP1-27 cabinets.

Right from the start of the event, guests could take part in a fun activity from SYNOT Games: the interactive Dream Dial Wheel of Fortune, which is one of the newest additions to their online product portfolio. Players had the chance to win attractive prizes, with the main ones including vouchers for accommodation at the Grandhotel Tatra. This activity attracted a lot of interest and contributed to the event’s friendly atmosphere.

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In addition to Dream Dial, guests could explore SYNOT Games’ current offering of over 200 original online titles. The PEAK platform, an innovative retention tool allowing operators to launch targeted promotions and significantly boost player engagement, was also presented.

SYNOT Interactive introduced its comprehensive iGaming solution, including its casino aggregation platform and a wide range of other tools and products. Among the latest innovations was the in-house developed SYNNET Casino Management System, providing operators with an efficient tool for managing and optimising gaming hall and casino operations.

An Evening Full of Experiences

The evening was dedicated to informal entertainment. Guests enjoyed a barbecue on the terrace with breathtaking views, as well as live music from a saxophonist and a DJ, and a bartender fire show. The atmosphere in the hotel’s elegant premises was truly exceptional.

Guests had the opportunity to try their luck at the fun casino, where they could play poker, blackjack or roulette, with attractive prizes for the top players. The evening also featured a popular 360° video booth where guests could make memorable videos.

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Throughout the event, visitors could also enjoy test drives in luxury BMW and MINI cars presented by Renocar SYNOT Zlín.

Amusnet announced its participation at the iGB Live 2025 exhibition in London from 2-3 July 2025. The company’s consecutive year participating in this prestigious event reaffirms its dedication to supporting the industry and playing a pivotal role in shaping the iGaming landscape in Europe. iGB Live London is a key gathering of iGaming operators, affiliates, technology vendors and game providers, offering unparalleled networking opportunities, showcasing pioneering innovations and sharing essential market intelligence. With over 15,000 attendees expected in London’s leading tech and innovation hub, the event provides the perfect platform for Amusnet to present its latest cutting-edge ideas and product developments.

“At iGB Live London 2025, we’re excited to present our latest game titles, but also new powerful promotional tools and bonus systems designed to provide a strategic advantage across the diverse casino portfolios of our global client base. From our Tournament Tool that drives real-time player engagement, to the Golden Coins Link Jackpot and the explosive Cash Bomb feature – we’re focused on delivering solutions that truly make a difference in today’s competitive iGaming market. Looking forward to meeting you in London at stand N60,” said Nikola Georgiev, Regional Business Development Manager at Amusnet.

At the expo, visitors will see the variety of Amusnet’s portfolio, which includes the top performers for Online Casino like Candy Palace, Extra Crown, Hot Deco, the celebrity slot Stoichkov #8, along with the recent releases Sparta Legend, Coin Gobbler – a slot that brings a fresh spin to the reels with its cluster-pay mechanics and the Brazilian-themed Caramelo Sortudo with a 3×3 layout and a variety of special features – 27 Ways Pay and Grilled Chicken Bonus.

An important product highlight will be Amusnet’s latest Golden Coins Link Jackpot – four-level bonus system that includes Mini and Minor fixed jackpots, along with Major and Grand progressive jackpots. Another one is the newly released Jackpot Cards promotional feature — Cash Bomb. What sets it apart is the strong community-driven element and the configurability across a wide variety of Amusnet’s slots powered by the signature Jackpot Cards. In addition, the company will also highlight the Tournament Tool, a recently launched promotional tool designed to boost player engagement through real-time competitions and leaderboard-based rewards, fostering a dynamic and competitive gaming environment.

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In terms of Live Casino, together with the fan-favourite Virtual Roulettes, Vegas Roulette 500x, Dynamic Roulette 120x, Live European Roulette, Amusnet will showcase its newest products: Showtime Roulette 500x combines unparalleled customisation for operators with the thrill of up to 500x random multipliers and a live host for an engaging, high-impact player experience, Extra Crown Deluxe Live — which merges slot-style gameplay with the excitement of live-streamed action and Football Thrill — a fast-paced title inspired by the world’s most popular sport will be presented.

iGB Live London 2025 offers the perfect stage for the company to connect with industry leaders and showcase its latest advancements. Visit stand N60 to connect with the Amusnet team, explore its latest releases and unlock new opportunities for growth.