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Adverty partners with Livewire to continue growth of in-game advertising across Asia Pacific

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Adverty today announces a new partnership with global gaming marketing & gametech company Livewire, as it continues its expansion into key markets globally. The collaboration brings Adverty’s in-game ad inventory locally to Asia Pacific, the largest continent in gaming.

Adverty, the leading in-game platform for advertisers, agencies and game developers, is further expanding its global footprint by signing a partnership agreement with gametech focused company Livewire.

The partnership will enable greater brand access to Adverty’s in-game inventory in key markets across Asia Pacific. Livewire is also granted exclusive rights to sell Adverty’s inventory in Australia, Vietnam and Japan, while it also strengthens Adverty’s footprint in the Middle East.

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Tobias Knutsson, CEO of Adverty, comments: “We are on a mission to ensure that every brand and every agency in every corner of the world can access our market-leading in-game ad inventory. With gaming now ingrained in modern day culture, across geographies and demographics, this presents a greenfield for creative innovation. We want to connect the right brands and services to the right game, at the right time and place.”

At a time when the market is waking up to the growing importance of gaming within the media ecosystem, Adverty makes it easier for ad buyers to access the latest in-game advertising inventory. Meanwhile, Livewire boasts dozens of clients in sectors ranging from FMCG, Entertainment, Retail, Sports, Food & Beverage and Finance – and an enviable and growing reputation in a number of important markets.

Indy Khabra, co-founder and CEO at Livewire, adds: “We are delighted to partner with Adverty to widen access to this powerful inventory type. We share a joint mission in that we’re passionate about pioneering gametech and seek to enable brands to engage global and regional gaming audiences. Together, we are helping companies, both large and small, to navigate opportunities within the gaming ecosystem.

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FeedConstruct Unites with YoPhone and YoHealth

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FeedConstruct launches its official space and channel on YoPhone, giving sports fans a secure new way to track stats, catch highlights, and stay connected to the latest match updates.

FeedConstruct a leading provider of sports data solutions, has now officially partnered with YoPhone, the next-generation entertainment and communication app designed for communities, fans, and professionals. It further extended the partnership by also partnering with YoHealth, an app offering a health-focused space where users can explore health insights, track daily steps and receive rewards.

YoPhone is a super app designed for seamless communication and engagement – allowing users to chat, join video calls, explore bots and web apps, interact in business and community channels, and much more.

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As part of this collaboration, FeedConstruct now operates its official channel for B2B partners and dedicated space for sports fans within YoPhone.

In the FeedConstruct’s channel, users can now subscribe and access updates and highlights regarding FeedConstruct. While, the dedicated space FeedConstruct has on YoPhone brings exclusive sports content directly to users.

In this dedicated space, sports fans can explore a wide range of Stats designed to provide historical insights, daily matches, standings, H2H comparisons, timeline, and competition highlights across 24 sports. Stats offers 30+ years of historical sports data, three decades of insights in one place.

This dedicated space is more than just a news feed, it’s a living hub for sports enthusiasts who want to stay ahead of the game. Whether you’re following daily match calendars or diving deep into detailed competition data across various sports, FeedConstruct’s Sports Stats on YoPhone offers fans a seamless way to track, analyze, and enjoy the action, all in one secure environment.

Alongside its public space for sports fans, FeedConstruct has also adopted YoPhone for its internal communications, using the app’s secure messenger and channel system to manage conversations and updates across its teams.

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With FeedConstruct’s space now live on YoPhone, sports fans can track the latest stats, catch highlights, chat with friends, and stay fully connected, all within a single secure and user-friendly platform.

Besides YoPhone, FeedConstruct also joined YoHealth. YoHealth offers a health-focused space where users can explore health insights, track daily steps, collect points and receive rewards such as FTNs. The platform allows users to balance digital life with personal well-being.

As part of this space, FeedConstruct runs its official blog on YoHealth, offering insights not only for sports fans but also for those who are interested in the industry and are looking to lead a healthier lifestyle. Whether you want to stay updated on FeedConstruct’s latest posts or earn rewards for daily steps and wellness challenges, YoHealth offers a seamless way to combine health tracking with content discovery.

The post FeedConstruct Unites with YoPhone and YoHealth appeared first on European Gaming Industry News.

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Kambi Group plc repurchase of shares during 16 April – 22 April 2025

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Kambi Group plc (“Kambi”) has during the period 16 April to 22 April 2025 (the “Buyback Period”) repurchased a total of 36,500 ordinary shares (ISIN: MT0000780107) as part of the share buyback programme, within the mandate approved at the Extraordinary General Meeting on 20 June 2024 (the “Programme”).

The objective of the Programme is to achieve added value for Kambi’s shareholders and to give the Board increased flexibility with Kambi’s capital structure by reducing the capital. The Programme is being carried out in accordance with the Maltese Companies Act, EU Market Abuse Regulation No 596/2014 (“MAR”) and other applicable rules.

During the Buyback Period, Kambi repurchased a total of 36,500 ordinary shares at a volume-weighted average price of 115.13 SEK. From the beginning of the Programme, which started on 6 November 2024, until and including 22 April 2025, Kambi has repurchased a total of 1,252,000 ordinary shares at a volume-weighted average price of 108.82 SEK per share.

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During the Buyback Period, Kambi has repurchased shares as follows:

Date Aggregated daily
volume (number
of ordinary shares)
Weighted average
share price
per day (SEK)
Total daily
transaction
value (SEK)
16 April 2025 14,000 113.84 1,593,739
17 April 2025 14,000 116.46 1,630,402
22 April 2025 8,500 115.08 978,193

All acquisitions have been carried out on Nasdaq First North Growth Market in Stockholm by Carnegie Investment Bank AB on behalf of Kambi. Following the acquisitions and as of 22 April 2025, Kambi’s holding of its own shares amounted to 1,252,000 and the total number of issued shares in Kambi is 29,903,619 ordinary shares. Under the Programme Kambi is authorised to repurchase a maximum of 3,127,830 ordinary shares, up to a maximum amount of €12.0 million.

A full breakdown of all transactions carried out during the Buyback Period is attached to this announcement.

Information on the Programme is available on Kambi’s website, kambi.com/investors/share-information/

The post Kambi Group plc repurchase of shares during 16 April – 22 April 2025 appeared first on European Gaming Industry News.

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BMM TESTLABS EXPANDS ITS REACH AND NOW TESTS AND CERTIFIES GAMING PRODUCTS IN THE UNITED ARAB EMIRATES

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BMM Testlabs (“BMM” or “the Company”), the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced its official approval to test gaming products for the United Arab Emirates’ licensed lottery – The UAE Lottery – and commercial gaming program.

This approval comes from the General Commercial Gaming Regulatory Authority (“GCGRA”), which holds exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities and facilities, including lottery, internet gaming, sports wagering, and land-based gaming facilities. BMM’s certification falls under the ‘Independent Testing Laboratories’ category.

BMM Testlabs’ Chief Executive Officer Martin Storm said, “We are excited and deeply honored that the GCGRA has entrusted BMM Testlabs with the responsibility of testing products for their new lottery, land-based, and digital gaming program, knowing that we’ll do so with the highest levels of impartiality, technical expertise, transparency, efficiency, and, most of all, integrity.”

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BMM Testlabs brings 44 years of global leadership in product compliance across regulated markets and is trusted by games, systems, and lottery manufacturers, suppliers, developers, and regulators worldwide.

In addition to product compliance testing, BMM Testlabs’ BIG Cyber provides end-to-end cybersecurity protection solutions, including penetration testing, vulnerability assessments, PCI:DSS evaluations, and managed security services. Through RG24seven Virtual Training, BMM also offers compliance-grade virtual training on responsible gaming, anti-money laundering, and other important topics – presented by industry experts and available in multiple languages.

 

The post BMM TESTLABS EXPANDS ITS REACH AND NOW TESTS AND CERTIFIES GAMING PRODUCTS IN THE UNITED ARAB EMIRATES appeared first on European Gaming Industry News.

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