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MGA Games accelerates its internationalization with its new action plan for 2022
- The company is working on launching more than 50 international products, all of them featuring a well-known celebrity character.
- Together with the Spanish, Colombian and Portuguese Celebrities series, famous personalities will also be introduced to Italy, Holland, Germany, Sweden, and Denmark.
- MGA Games reveals its agreement with Recreativos Franco to distribute several of its most international and emblematic products, such as Santa Fe and Gnomos.
- In 2022, MGA Games will also be launching “Magic Red Roulette”, an online version of the popular land-based game currently installed in more than 6,000 locations around the world.
Today, MGA Games presented its strategic plan for 2022, a roadmap marking the company’s route to becoming the international benchmark for the production and distribution of localised slot games for global operators. A plan that includes: the launch of more than 50 products next year, international strategic alliances, global exclusivity agreements, promotional actions, localised and imported land-base rules, and much more.
Joan Sanahuja, founder and CEO of MGA Games, opened the second edition of the online event MGA Games Day by welcoming attendees to the new MGA Games offices in the province of Barcelona – “A space that enhances the values and DNA of our company: innovation, professionalism, a vocation for service and teamwork.” Joan also emphasised that “at MGA Games, we will work to demonstrate that regulated gaming is both safe and prosperous, and we will equip all our operators with advanced tools and the best, localised content ”.
José Antonio Giacomelli, General Director of MGA Games, introduced the new products planned for 2022 and everything that the company has prepared to help operators continue growing with their products.
The plan for next year is to create and certify more than 50 international titles with world-class IPs (Intellectual Property), as we’ve done this year with celebrities Paolo Futre and Sylvia Geersen. What’s more and together with the Spanish, Colombian, and Portuguese Celebrities series, we will also be bringing famous personalities to Italy, Holland, Germany, Sweden, and Denmark.
“We have taken the product a step further with games such as Golden Throne, The Last Gladiator and Cleopatra, and our strategy is to localise all the games for each of the markets we are going to penetrate,” said Giacomelli.
In 2021, MGA Games landed in Portugal, where they signed agreements with 75% of operators and where the company’s Portuguese Celebrities such as Paulo Futre, Anna Catharina, Chef Jackal, among others, are already live with one of the leading operators, Pokerstars.
According to Sara Gómez, MGA Games Sales Manager, the next destination is the Netherlands, “where we have everything ready to launch with Microgaming, Pariplay, Oryx and Leander, among others.” In parallel, we are also working on the documentation necessary to bring the MGA Games product to Italy, where agreements have already been signed with 5 major operators. We are also working to achieve the same for Sweden, Denmark and Germany.
“We will be working with the strategy that has helped us succeed so well in Spain and will continue our expansion by replicating this success in all regulated countries in Europe, starting with the certification of more than 30 games for these new jurisdictions,” said Sara Gómez
All this without forgetting the Spanish market where MGA Games stands out as the leading content provider with more than 95% of national online casinos featuring their slot games. In 2022, the company will be increasing its commitment to the national market with 26 new 3-reel Spanish Celebrities products, compared to 18 in 2021. And are delighted to be featuring new celebrities such as Eugenio, Poli Díaz, Sevilla and Mario Vaquerizo, among many more.
Another part of the product strategy presented at MGA Games Day was the commercialisation of the new table game, the “Grand Croupier Roulette”, with its own 3D engine, and whose first international versions are to feature 5 digitally recreated well-known celebrities.
The launch of “Magic Red Roulette” was also announced. Originally developed by the company SMI, manufacturers of the land-based version, and currently installed in more than 6,000 locations around the world, this roulette game will be made available online through the MGA Games platform.
“With these two games and all the additional versions that we have prepared, we are sure that our international roulette line will be an ideal complement for casino operators”, said José Antonio Giacomelli.
During the session, MGA Games also revealed one of the collaboration agreements that will come to fruition in 2022 with the company Recreativos Franco, which recently merged with the Orenes Group. This alliance will allow MGA Games to exclusively distribute six of its iconic and most international land-based products: Gnomes, Santa Fe, Neopolis, RF Angels, Bowling and Burlesque.
The MGA Games account management team, in charge of personalised customer service, and represented by Belén Serano and Gerard Martínez, presented the actions and promotions that the company will carry out from next year. Actions centralised via the new website, which the company has designed as a practical and useful tool for operators.
In the last part of MGA Games Day, Roberto Ayala, R&D Director OF MGA Games, and his team explained in more detail the expansion of the slot game catalogue with Megaways – a high-performance international product. MGA Games will be personalising the game with its celebrities and including it in their 5-reel casino slot game offering.
The day was brought to an end with words of thanks from Joan Sanahuja, who said: “At MGA Games, we continue to innovate and place the user at the center of all we develop. I cannot be more proud of our games and of our team who, with their effort and enthusiasm, have made all of this possible.”
This summer, the iconic iGB Live lands in London for the first time — bringing together over 15,000 iGaming professionals from around the world. On July 2–3, 22Bet Partners will join the action at stand K60 in ExCeL London, ready to serve bold partnerships, fresh ideas, and a tennis-themed experience that’s game, set, match.
iGB Live 2025 marks a new chapter as it relocates from Amsterdam to London, raising the stakes for everyone involved. For 22Bet Partners, this is more than a showcase — it’s a statement. The brand is setting the tone with a standout stand themed around tennis, celebrating energy, precision, and competitive spirit.
Visitors to stand K60 can expect:
– A full-on tennis court setup with sleek design and interactive elements
– Signature cocktails and premium branded merch
– Real talk with the 22Bet Partners team: whether you’re looking to scale an existing collab or launch something new, they’re available
– A dynamic quest from Lucky Media — complete challenges at the 22Bet stand and you could score the ultimate prize: a ticket to Wimbledon
As a proud partner in the Lucky Media quest, 22Bet Partners invites attendees to bring their A-game — and leave with more than just a handshake.
“We’re thrilled to join iGB Live 2025 in London — an event that brings together the best minds in affiliate marketing. For us, nothing beats face-to-face conversations with our partners. It’s where ideas flow, plans evolve, and momentum builds. Our team is united by a love for what we do and a drive to grow bigger, better, bolder. Expect energy, surprises, and a lot of inspiration at stand K60”, says Yan, CEO of 22Bet Partners
Ready to serve up new wins? Meet 22Bet Partners at stand K60.
Connect with the team, dive into their tennis-themed world, and take your shot at winning a Wimbledon ticket.
The event is a perfect opportunity to see 22Bet Partners’ latest initiatives and partnership opportunities in action.
The post Meet 22Bet Partners at iGB Live London: Tennis, Talks & Wimbledon Dreams appeared first on European Gaming Industry News.
There are affiliate networks, and then there’s MegaList – a performance-first, hype-last kind of operation built for casino and sportsbook brands that prefer results over buzzwords.
In an industry that sometimes feels like it’s powered by vague metrics and recycled content, MegaList steps in as the “Mega Map” – a practical, data-driven network guiding both players and operators to higher ground. Less “look at our reach,” more “here’s your conversion rate.”
So no, this isn’t just another logo-stamped brand promising traffic and delivering bounce rates. This is a carefully engineered affiliate engine built on smart SEO, qualified leads, and just enough caffeine-fueled obsession with results to make even the most skeptical operators pay attention.
The iGaming Affiliate World: Why It (Still) Matters
Let’s be honest – the affiliate space in iGaming has had its fair share of bad actors and empty promises. But when done right, affiliate marketing is still one of the most effective and efficient ways to connect licensed operators with the right players.
Players want fewer popups, more clarity. Operators want actual ROI, not vague impressions.
Enter: the data-driven affiliate network.
It’s simple:
- Informed players make better choices.
- Strategic affiliates deliver better traffic.
- Everyone wins. Except, of course, the shady operators who preferred it the other way.
Meet the MegaList Brands
These aren’t vanity microsites. Each MegaList brand has a specific mission, actual humans behind the content, and a reputation for, well… telling it like it is.
MegaCasinoList
Let’s face it – players don’t need another affiliate promising “top 10 casinos” based on whatever ad paid the most. They need honest, transparent, expert-backed reviews.
That’s where MegaCasinoList comes in – a platform that filters out the noise and delivers legit info on licensed casinos, security, fairness, and gameplay. Slots? Live dealer games? Payout speed? Yep, it’s all in there, and it’s all vetted.
They work with reliable operators only, because – and here’s a crazy idea – not every shiny site deserves your deposit.
MegaTipsList
If you like sports predictions that read like a 20-page legal document, you’re in the wrong place.
MegaTipsList is built for bettors who want real insights, fast reads, accurate tips, and actual value. It delivers predictions, sports news, and timely promotions – minus the fluff and with none of that “win guaranteed” nonsense.
Designed for bettors who like to stay informed without needing a PhD to understand the odds.
MegaBetList
For the practical bettor who just wants the facts: which sites are legit, which ones pay fast, and what to expect before placing your first wager.
MegaBetList reviews betting platforms with a clear, no-nonsense voice. It’s not trying to dazzle; it’s trying to help people bet smarter – and it’s doing a pretty solid job of it.
From licensing to promotions to usability, everything is covered – and everything is filtered through what actually matters to sports fans.
Why This All Matters (And Why It’s Working)
The iGaming world doesn’t need more noise. It needs better filters, smarter partners, and affiliates that actually care whether the traffic leads somewhere useful.
That’s where MegaList comes in – not to impress with buzzwords, but to perform, to scale, and to make sure both operators and players are on the same page for once.
And if we may drop in a little vision while we’re at it:
“At MegaList, we believe informed players and strategic operators shape a stronger, smarter iGaming industry.”
For once, a statement that isn’t just inspirational filler.
So the next time someone pitches you an affiliate network, ask one thing: “Do they have a plan, or just a landing page?”
MegaList has both, and a track record to prove it.
Explore MegaList’s network:
🔗 MegaAffiliatesList.com
Reading Time: 3 minutes
Atlaslive, a premier iGaming platform provider, today released a comprehensive analysis of the European gambling market transformation, revealing that the industry’s €123.4 billion revenue base is undergoing unprecedented digital evolution. The analysis, based on latest market intelligence from European Gaming & Betting Association in partnership with H2 Gambling Capital, identifies mobile gaming as the dominant force reshaping player engagement across the continent.
Mobile Revolution Drives Market Transformation
Atlaslive’s analysis reveals that mobile devices now generate 58% of Europe’s online gambling revenue in 2024, with projections indicating this figure will surge to 67% by 2029. This mobile-first transformation represents a fundamental shift in how operators must approach platform development and player acquisition strategies.
“The data unequivocally demonstrates that the future of European gambling is mobile-first,” said Anastasiia Poltavets, CMO at Atlaslive. “Operators who fail to prioritize mobile optimization and user experience will find themselves increasingly marginalized in a market where player expectations have fundamentally evolved.”
Online Gambling Accelerates Toward 45% Market Share
The analysis identifies online gambling as the clear growth engine of the European market, with digital channels expected to command 45% of total gambling revenue by 2029, up from 39% in 2024. This €66.8 billion online market projection represents a 6.9% compound annual growth rate, significantly outpacing the 1.8% growth expected in land-based gambling.
Key growth drivers identified by Atlaslive include:
- Casino games leading digital adoption: €21.5 billion in 2024, growing to €30.8 billion by 2029
- Sports betting momentum: €13.7 billion online revenue with 6.9% annual growth trajectory
- Lottery digital transformation: Strongest growth potential at 7.7% annually, reaching €10.4 billion by 2029
Geographic Disparities Signal Untapped Opportunities
Country-by-country analysis reveals significant market maturity variations across Europe, presenting strategic opportunities for technology providers and operators.
Digital Leaders:
- Sweden: 68.3% online share
- Finland and Denmark: Both at 68.1% online share
- Strong mobile adoption and regulatory frameworks driving digital-first engagement
Growth Markets:
- Italy: Europe’s largest market at €21.0 billion with only 21.7% online penetration
- Germany: €14.4 billion market with 22.6% online share indicating substantial digital expansion potential
- France: €14.0 billion market with significant room for online growth
Strategic Implications for Industry Stakeholders
The Atlaslive analysis identifies several critical success factors for market participants:
For Operators:
- Mobile-native platform architecture becomes non-negotiable
- Omnichannel integration essential for capturing cross-platform player value
- Geographic expansion strategies should prioritize markets with low online penetration
For Technology Providers:
- Platform scalability must accommodate sustained high-growth environments
- Cross-jurisdictional compliance capabilities increasingly valuable
- Mobile-first development methodologies essential for competitive positioning
Market Resilience Demonstrates Industry Maturity
Despite digital transformation, analysis confirms the continued relevance of land-based gambling, which maintains €75.5 billion in 2024 revenue and projects steady 1.8% annual growth. This dual-track evolution demonstrates industry maturity and the enduring appeal of gambling experiences.
“The European gambling market is demonstrating remarkable sophistication in its evolution,” added Anastasiia Poltavets. “Rather than simple digital displacement, we’re witnessing the emergence of a truly integrated ecosystem where online and land-based channels complement and enhance each other.”
To explore the full report, regional breakdowns, and strategic insights for 2025 and beyond, visit: https://atlaslive.tech/blog/the-european-gambling-revolution-euro1234-billion-market-transforms-in-the-digital-age.
This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
The post Atlaslive Analysis: European Gambling Market Enters €123.4 Billion Digital-First Era appeared first on European Gaming Industry News.
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