Africa
Premier Bet becomes AS Monaco’s official betting partner in Africa
AS Monaco is pleased to announce a partnership with Premier Bet, a leading iGaming brand, which becomes the Club’s official betting partner in Africa for two seasons.
Premier Bet has become AS Monaco’s first official regional partner in Africa, enabling the Monegasque club, which also has regional partners in Russia and Asia, to strengthen its international presence. Through this collaboration, Premier Bet, which will benefit from visibility in Africa via the virtual LED technology of the Stade Louis-II during AS Monaco’s Ligue 1 matches Uber Eats, is strengthening its ambition to become the first operator in the iGaming sector in Africa within the next five years.
A common history between AS Monaco and Africa
Today, Premier Bet trades in eighteen markets, has millions of customers across its online platforms and strong plans for extending its presence into other African markets. It’s leading payment technology infrastructure ensures 120+ payment integration points whilst the support of a 2,500+ strong retail footprint and 90,000 kiosks gives it incomparable presence and credibility.
AS Monaco has long been a champion of giving young African footballers the dream of playing in one of Europe’s elite leagues and developing them into future stars of the game. From the early days of giving Ballon d’or winner George Weah his break in Europe to their current star, Krépin Diatta, Monaco, like Premier Bet, are firmly invested in Africa. This partnership will bring the fans closer to AS Monaco with the opportunity to win exciting prizes, access to unique content and money can’t buy experiences and great products and services, only available at Premier Bet.
This new and exciting partnership kicks off with a new multi-media, multi-market advertising campaign throughout the 2021/22 season and beyond in the countries where Premier Bet is operated.
CEO of Premier Bet, Martin Nieri
“AS Monaco are synonymous with innovation and developing footballing talent, particularly in French speaking countries across Africa. Their success on the pitch is matched by their innovation off it, as they set themselves up to become a digital pioneer in the same way we are doing at Premierbet.com. As Premier Bet looks to strengthen its position in key markets such as Senegal and Cameroon, we intend for this unique partnership to help create brand fame and cut-through, as well as providing their millions of African-based fans with new and exciting ways to experience Premier Bet.”
Oleg Petrov, Vice-president and CEO of AS Monaco
“AS Monaco is proud to continue its development on a global scale. This new international partnership shows that the Club is attractive beyond its borders. Collaborating with Premier Bet is proof that we want to reach new territories. Africa is a real footballing land and we look forward to developing the Club’s presence there through this partnership. Premier Bet’s ambition to be a major player in the iGaming is in line with our desire to be at the forefront of the game.”
Africa
Gaming Corps Expands African Presence with KingMakers Partnership

Gaming Corps signs a deal with leading African gaming platform, KingMakers.
Gaming Corps, a publicly listed game studio based in Sweden, has put pen to paper on a content distribution deal with KingMakers, a leading sports betting and gaming platform in Africa. This new strategic partnership will help cement Gaming Corps as one of Africa’s most dynamic game studios while enhancing the game offering across KingMakers’ platforms.
The deal will see Gaming Corps’ diverse online slot and casino game portfolio integrated into KingMakers’ platform. This includes popular titles like Gates of Hellfire, Wet and Wild Beavers, and Snoops’ High Rollers, each of which showcases Gaming Corps’ commitment to innovative gameplay, creative bonus features and big winning potential.
KingMakers’ customers will also enjoy Gaming Corps’ selection of industry-leading crash and instant-win games and hits from the Smash4Cash™ selection, including its flagship title, Piggy Smash.
The move will see Gaming Corps significantly enhance its position in the African market, with KingMakers marketing itself as ‘Where Africa comes to play’. KingMakers’s leading brand, BetKing, is one of Africa’s most in-demand online gaming sites, ensuring Gaming Corps reaches more players on the continent than ever.
Danielle Calafato, CCO at Gaming Corps, said: “A key part of our global expansion strategy is to work alongside the biggest and best names on each continent. KingMakers is a major player in the African market with a strong reputation among players, and this partnership provides us with major exposure there.
Our games have always been well-received by African audiences, and with KingMakers, we can continue to cement our status as a must-have game studio in the region.”
Kaan Bulakeri – Head of Gaming at KingMakers noted: “In our clear vision to be the home where Africa comes to play, we as KingMakers believe in strong business partnerships to bring the most innovative entertainment content to our customers.
Our business strategy is to create this customer value together with global partners as well as locally focused game providers to enhance our rich and diverse offering combined with best user experience.
Gaming Corps is one of the game studios that resonate with our vision and strategy, therefore with their innovative approach we eagerly continue to provide our customers with tailored and localized first-in-class entertainment.”
The post Gaming Corps Expands African Presence with KingMakers Partnership appeared first on European Gaming Industry News.
Africa
INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER
Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.
Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.
The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.
Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”
Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”
The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.
Africa
Play’n GO announces landmark South African partnership with Hollywoodbets

Play’n GO, the world’s leading casino entertainment provider, has today announced a new operator partnership in South Africa with Hollywoodbets.
The legendary games studio went live in South Africa in 2024, and this newly announced partnership will see classic Play’n GO titles such as Fire Joker, Rise of Olympus 100 and Boat Bonanza now available to Hollywoodbets players in South Africa.
Play’n GO enjoyed a landmark year in 2024, expanding its reach globally, and recently announced the launch of two brand new slots mechanics, Blitzways™ and Crashback™.
Stuart Trigwell, Director of Business Development at Play’n GO, commented “South Africa is a market of increasing significance in iGaming globally, and we’re very pleased to have gained such a strong foothold in the country with this partnership.
“The Hollywoodbets brand is synonymous with iGaming in South Africa, and this partnership reflects the commitment of both Play’n GO and Hollywoodbets to deliver the best casino gaming experience possible to players in the region. We’re excited for the opportunities that will come from this partnership, and we look forward to many years of success together.”
Wayde Dorkin, Head of Product at Hollywoodbets added “We’re looking forward to welcoming Play’n GO’s legendary games portfolio to our platform, and we know our players are just as excited as we are. We’re committed to being the number one operator in South Africa, and partnering with Play’n GO is a significant step forward on that journey.”
The post Play’n GO announces landmark South African partnership with Hollywoodbets appeared first on European Gaming Industry News.
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