Balkans
MaxBet sees strong results from SIS Competitive Gaming launch
Deal covers Serbia-based operator’s Balkan territories
SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has experienced a successful launch with MaxBet after delivering its esports betting product SIS Competitive Gaming to the Serbia-based operator.
MaxBet is now live with the end-to-end solution built specifically for sportsbooks, with the esports betting product already providing significant margin returns for the operator. MaxBet’s customers in the Balkans are able to watch and bet on frequent, quick-fire live head-to-head competitions between skilled gamers. This is made up of NBA2K21 games that take place all day Monday to Sunday in 5-minute quarters.
Customers have access to live streamed pictures, commentary, on-screen graphics with betting triggers, data plus an extensive range of esports markets and prices for approximately 40,000 live events a year, and previously, SIS has twice doubled the output of content available through the product since its initial launch with bet365 following strong customer demand.
With integrity at the heart of the SIS Competitive Gaming offer, every match is monitored by a dedicated integrity referee, trained by the Esports Integrity Commission (ESIC), ensuring that bettors receive a high-quality betting experience. Strict player due diligence procedures are in place to keep competitions fair and transparent, while all players take part remotely to meet new health and safety measures.
Anze Gantar, Digital Sales Manager at SIS, said: “We’re very pleased with how SIS Competitive Gaming has delivered such strong engagement and margin returns for MaxBet in its opening few months of operations.
“The product has proven to be a valuable addition for sportsbooks, and the success to date is testament once more to the quality and integrity that has been built into SIS Competitive Gaming from inception.”
Darko Zivanov, Group CEO at MaxBet, said: “Launching with SIS has proven to be a great success. Our customer base across the Balkans has thoroughly enjoyed the exciting esports experience and live betting opportunities available through SIS Competitive Gaming.
“We are very confident that they will continue to enjoy the esports betting experience, helping us to further boost engagement and drive profitable revenues in the process.”
Balkans
Enhanced Regional Presence: The Partnership Between SYNOT Games and BET.bg

SYNOT Games, a leading content provider in the iGaming industry, has announced a strategic partnership with BET.bg, one of the foremost online casinos in Bulgaria. This collaboration, made possible through the EGT aggregator platform, marks another key milestone in SYNOT Games’ continued expansion across the Balkan region.
As a recognized leader in Bulgaria’s competitive gaming landscape, BET.bg strengthens its offerings by incorporating SYNOT Games’ comprehensive portfolio of online slot titles. The integration provides a diverse selection of high-quality games to BET.bg’s players, including popular titles such as Aztec Jaguar Megaways, Legends of the Colosseum, and Crazy Free Fruits.
The partnership serves several strategic objectives for the SYNOT Games. First and foremost, it supports the company’s long-term vision of establishing a robust presence across the Balkans by aligning with trusted and high-performing regional operators. The collaboration with BET.bg enables SYNOT Games to tap into a loyal player base in Bulgaria, driving higher brand recognition and user engagement. Furthermore, it accelerates the company’s mission to diversify its distribution channels and leverage aggregators like EGT to maximize reach and operational efficiency.
“We’re excited to team up with BET.bg, a respected and trusted operator that holds a great position in Bulgaria,” said Martin Krajčí, Chief Commercial Officer at SYNOT Games.
“With the amazing support of EGT’s aggregation platform, we’ve been able to share our portfolio with a wider audience. This partnership highlights our strategic focus on the beautiful Balkan region and showcases our commitment to delivering quality content that truly meets the needs of local players‘ preferences,” she continued.
BET.bg team added: “We’re always on the lookout for fresh ways to enhance our offerings and bring top-notch entertainment to our users. By teaming up with SYNOT Games, we can do just that! Their diverse and engaging portfolio beautifully complements our existing lineup, and we can’t wait to see how our players enjoy these high-performing titles.”
The launch of SYNOT Games’ content on BET.bg continues the provider’s momentum in regulated markets, supported by a steady rollout of new titles and proven performers tailored to diverse player bases. The move exemplifies SYNOT Games‘ strategy of forming long-term partnerships that ensure content visibility and align with partners’ growth ambitions in key European markets.
The post Enhanced Regional Presence: The Partnership Between SYNOT Games and BET.bg appeared first on European Gaming Industry News.
Balkans
SYNOT Games Signs Strategic Partnership with Star Bet

SYNOT Games, a leading provider of premium casino solutions, has strengthened its presence in Serbia through a strategic partnership with Star Bet, one of the country’s most prominent brands.
Facilitated via SYNOT Interactive, this collaboration marks a significant milestone as the first and largest brand launched with BetOxygen, the operator behind Star Bet.
Through this integration, Star Bet players now have access to over 140 cutting-edge SYNOT Games titles, including fan favorites such as Aztec Jaguar, Amazons‘ Wonders, 27 Joker Fruits, and Book of Secrets. The partnership aims to elevate Star Bet’s gaming portfolio, delivering an unparalleled player experience with SYNOTS’s renowned mechanics and innovative game features.
SYNOT Interactive, the aggregation platform behind this launch, plays a crucial role in connecting top-tier gaming providers with operators worldwide. With seamless API integration and a diverse content offering, SYNOT Interactive enables partners like Star Bet to access a vast library of high-performing games while ensuring compliance with local regulatory frameworks.
“Our collaboration with Star Bet is a testament to our commitment to expanding in regulated markets. This launch, powered by SYNOT Interactive, allows us to deliver a premium gaming experience to Serbian players. We are thrilled to partner with such a strong brand and look forward to seeing our games resonate with the local audience,” said Martina Krajči, CCO of Synot Games.
“Integrating SYNOT Games into our platform is a significant step in enhancing our offering. Their games are widely recognized for their high-quality graphics, immersive gameplay, and engaging mechanics. We are confident that this partnership will drive growth and excitement among our players,” said Ivan Stojkovic, CEO of Star Bet.
The post SYNOT Games Signs Strategic Partnership with Star Bet appeared first on European Gaming Industry News.
Balkans
Evoplay partners with Hrvatska Lutrija to expand reach in Croatia

Evoplay, the award-winning game development studio, has partnered with Hrvatska Lutrija, to bring a selection of its top-performing titles to the Croatian operator’s online casino brand, Cro Casino.
The collaboration marks a significant step in Evoplay’s growth across regulated European markets and strengthens its presence in Croatia by going live with the country’s only authorised state lottery operator.
As part of the agreement, 12 Evoplay games are now available to Croatian players, with additional game launches expected in the coming months.
Among the initial selection is the studio’s standout title Penalty Shoot-out, a football-themed instant game that continues to perform strongly across multiple regions thanks to its easy-to-play format and competitive edge.
Founded in 1973, Hrvatska Lutrija operates as a state-owned company offering a full range of gaming products, including lottery games, sports betting, and casino content, both in retail locations and online. A trusted name in the Croatian market, the company plays a key role in funding national initiatives in sport, culture, and social welfare.
The launch of Evoplay’s portfolio has been facilitated through Intralot SA, Hrvatska Lutrija’s technology partner and a leading gaming solutions supplier and operator active in 39 regulated jurisdictions worldwide. Evoplay’s games have been integrated into Intralot SA’s Lotos X Omni platform, which is connected to the Bragg Hub aggregation platform.
This partnership supports Evoplay’s ongoing commitment to delivering high-quality, certified content in regulated jurisdictions and engaging new audiences through trusted, local partners.
Ihor Zarechnyi, Chief Commercial Officer at Evoplay, said: “Partnering with Hrvatska Lutrija marks a key milestone in our expansion across Europe. As Croatia’s national lottery operator, Hrvatska Lutrija has a strong and established brand, and offers us a trusted platform to bring our games to a wider audience.
“We’re excited to launch with Cro Casino and deliver a range of engaging titles to players across the country.
Ignacije Čutura, Chief Executive Officer at Hrvatska Lutrija, added: “We’re delighted to partner with Evoplay and bring their innovative content to our players through Cro Casino. Their engaging titles align well with our focus on delivering high-quality, entertaining experiences.
“This collaboration marks an exciting step in strengthening our online offering and continuing to grow within Croatia’s regulated market.”
The post Evoplay partners with Hrvatska Lutrija to expand reach in Croatia appeared first on European Gaming Industry News.
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