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PlayIllinois.com: Sports betting nearly reaches $600 million in September

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Football fueled a surge in betting in September at Illinois sportsbooks, which combined to generate nearly $600 million in wagers. September’s handle was short of the state record of $633.6 million in March, dampened by an in-person online registration rule that will likely be lifted on March 5, according to PlayIllinois, which tracks the state’s regulated online gaming and sports betting market.

“September will set a U.S. record for legal sports betting, and Illinois was able to meet those expectations,” said Joe Boozell, lead analyst for PlayIllinois.com. “But as strong as September’s results were, in-person registration continues to limit Illinois’ ceiling. Assuming the governor signs the bill that will put an end to the rule on March 5, Illinois will begin breaking through this monthly handle plateau in spring.”

Bettors poured $596.5 million in wagers into Illinois retail and online sportsbooks in September, up 95.4% from $305.2 million in September 2020 and up 49% from $400.4 million in August, according to official data released Monday. September’s handle equates to $19.9 million in bets per day, up from $10.2 million per day in September 2020 and up from $12.9 million over the 31 days of August.

Accordingly, gross revenue rose 279.3% to $44.6 million in September from $11.8 million in September 2020 and up 36.3% from $32.7 million in August. That led to $40.0 million in adjusted gross revenue in September, yielding $6.5 million in state and local taxes.

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With the first three weekends of the NFL and a full month of college games played in September, football drew $230.6 million in wagers. That is up from just $17.2 million in August. Baseball attracted $115.9 million in bets, down from $139.6 million in August. Tennis ($55.3 million) and soccer ($34.3 million) also generated significant interest.

“The NFL, and to a lesser extent college football, is irreplaceable in its ability to motivate bettors,” Boozell said. “General interest in football helps Illinois’ sportsbooks overcome the struggles of the Chicago Bears, and the ban on betting on in-state college teams. Plus, sportsbooks continued to capitalize on the playoff run by the White Sox in September.”

Only New Jersey ($1.01 billion) and Nevada ($786.7 million) attracted more bets during September than Illinois, which surpassed Pennsylvania’s $578.8 million.

Since launching legal sports betting in 2020, Illinois has generated:

  • $6.5 billion in wagers, fourth most among all markets during that time
  • $508.3 million in gross revenue
  • $78.3 million in state taxes

“With the end to in-person registration in sight, Illinois’ future is awfully bright again,” said Eric Ramsey, analyst for the PlayUSA.com Network, which includes PlayIllinois.com. “It is not difficult to imagine a world where it is again challenging the nation’s largest sports betting markets.”

Online betting accounted for 95.5%, or $569.9 million, of the state’s handle in September. DraftKings/Casino Queen topped the state with $236.5 million in combined online and retail handle, up from $149.2 million in August. That included an Illinois-best $232.1 million in online wagers. The operator took in $8.0 million in gross revenue on September’s bets, up from $11.3 million in August.

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FanDuel was again second with $156.2 million in online and retail wagers, up from $111.5 million in bets in August. $155.0 million of August’s wagers came online. FanDuel’s combined handle created $18.0 million in gross revenue.

The leaders were followed by:

  • BetRivers/Rivers Casino ($98.5 million in wagers, including $87.3 million online; $9.3 million in revenue)
  • Barstool/Hollywood Aurora ($46.5 million in wagers, including $45.3 million online; $4.2 million in revenue)
  • PointsBet/Hawthorne Race Course ($43.9 million in wagers, including $41.9 million online; $3.6 million in revenue)
  • Caesars by William Hill/Grand Victoria ($9.4 million in wagers, including $8.2 million online; $595,393 in revenue)
  • Argosy ($3.3 million in retail wagers; $412,858 in revenue)
  • Hollywood Joliet ($1.3 million in retail wagers; $257,992 in revenue)
  • Par-A-Dice ($629,829 in wagers; $159,804 in revenue)

“DraftKings and FanDuel have been the main beneficiaries of Illinois’ relatively small roster of operators, which is still absent some of the nation’s largest operators, including No. 3 BetMGM,” Ramsey said. “Ideally, with the latest changes there will be renewed interest in Illinois from operators.

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Ben Clemes

High Roller Submits Gaming License Application in Ontario

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High Roller Technologies, operator of the premium online casino brands High Roller and Fruta, announced the submission of its Internet Gaming Operator license application in Ontario, Canada, targeting the launch of its flagship brand HighRoller.com in the second half of 2025.

“The submission of our licensing application to access Ontario’s regulated online gambling market is an important milestone in our Company’s journey. Once our application is approved, we anticipate that we will have the opportunity to launch our online casino product into the market later this year,” said Ben Clemes, Chief Executive Officer at High Roller.

Ontario is one of the largest regulated online gambling markets in the world as measured by gross gaming revenue. In 2024, regulated online gambling operators within the province generated approximately $2.3B in gross gaming revenue, and growth continues to be recorded in the first half of 2025. Recently, the province of Alberta passed enabling legislation to establish a regulatory framework for online gambling. Once available, the Company also intends to pursue licensure in Alberta to expand its regulated market footprint in Canada.

“Ontario is missing an elegant brand like High Roller. We’re excited to roll out the red carpet for our new customers, and we’re looking forward to showcasing our tremendous product,” said Clemes.

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The post High Roller Submits Gaming License Application in Ontario appeared first on Gaming and Gambling Industry in the Americas.

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Canada

IAGR announces program for IAGR2025 conference in Toronto

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The International Association of Gaming Regulators (IAGR) has released the program for its upcoming annual conference, to be held in Toronto from 20-23 October.

With the theme ‘Resilient regulation: Exploring what works, why and what’s next’, the event brings together global regulators and thought leaders to examine how regulatory frameworks can evolve to meet today’s challenges.

The four-day program explores timely issues, including the rise of AI and behavioural analytics, the impact of converging technologies, cross-border collaboration and the continued push to strengthen responsible gambling policies.

IAGR President Ben Haden said the program offers a strong preview of the content and conversations delegates can expect in Toronto.

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‘This year’s program showcases the breadth and complexity of the challenges facing gambling regulators worldwide, from protecting player wellbeing to tackling illegal markets and understanding new technologies,’ Haden said.

‘I encourage regulators, researchers and policy professionals from around the world to join us in Toronto. The conference is a space to learn, share experience, challenge assumptions and shape the future of effective, collaborative regulation.’

Confirmed speakers and panellists include:

  • Andrew Rhodes, CEO, Gambling Commission, Great Britain
  • Anders Dorph, Director, Danish Gambling Authority, Denmark
  • Dr Karin Schnarr, CEO and Registrar, Alcohol and Gaming Commission of Ontario, Canada
  • Mark Vander Linden, Director of Research and Responsible Gaming and Carrie Torrisi, Chief of Sports Wagering Division, Massachusetts Gaming Commission, United States
  • Bashir Are, CEO, Lagos State Lotteries and Gaming Authority, Nigeria
  • Teo Chun Ching, Chief Executive, Gambling Regulatory Authority, Singapore
  • Ladipo Abiose Akolade, Founder, GamblePause Initiative Africa, Nigeria
  • Rasmus Kjaergaard, CEO, Mindway AI, Denmark
  • Tracy Parker, Senior Vice President, Accreditation, Advisory and Insights, Responsible Gambling Council, Canada
  • Pedro Romero, Chief of Safer Gambling Partnerships, BetBlocker, Gibraltar
  • Sonia Wasowska, Head of Supervision, General Commercial Gaming Regulatory Authority, United Arab Emirates
  • Steven Blackburn, Partner, Ashurst Risk Advisory, Australia

The event will be held at The Westin Harbour Castle on Toronto’s waterfront.

The post IAGR announces program for IAGR2025 conference in Toronto appeared first on Gaming and Gambling Industry in the Americas.

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Alberta Gaming

Edmonton Elks, Play Alberta Connect on New Partnership

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Home field advantage has a new name, as the Edmonton Elks announced that Play Alberta Field at Commonwealth Stadium is now the home of the Elks.

The field naming rights are part of a broader multi-year agreement between Play Alberta and the EE, making Play Alberta the official sports betting partner of the Club.

“We couldn’t be more excited to expand our partnership with Play Alberta. This partnership is about more than just putting a name on the field – it’s about building something meaningful for our fans and our community. Play Alberta is an Alberta-based organization that shares our values and our commitment to giving back. Together, we’re creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way,” said Elks President and CEO Chris Morris.

The expanded relationship between the Elks and Play Alberta will allow the game day experience to continue to grow. Fans can look forward to unique activations and promotions around the stadium, including the chance to win game tickets and memorabilia.

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“Since Play Alberta’s launch five years ago, our team has made it a priority to connect with the communities where our players live and work. We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location,” said Alberta Gaming, Liquor and Cannabis Chief Executive Officer Kandice Machado.

The Elks open their 76th season on Saturday, June 7 in Vancouver when they take on the B.C. Lions. Edmonton’s home opener at Play Alberta Field at Commonwealth Stadium is slated for Thursday, June 19 against the Montreal Alouettes.

The post Edmonton Elks, Play Alberta Connect on New Partnership appeared first on Gaming and Gambling Industry in the Americas.

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