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Scientific Games Enters Live Casino Market with Authentic Gaming Acquisition

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Scientific Games Corporation  has acquired Authentic Gaming, a leading provider of premium live casino solutions, which marks the Company’s first move into the Live Casino market and significantly enhances the Company’s product portfolio.

This acquisition marks another milestone in Scientific Games’ strategic plan as the Company continues to execute its vision to become the leading cross platform global game company. Scientific Games continues to invest in strategic growth opportunities to focus on game diversification and expansion in a growing U.S. iGaming market as it becomes a digital and content led growth company.

Globally, the Live Casino market comprises approximately 30% of the iGaming market and is a key product vertical for players. The acquisition strengthens Scientific Games in-house development capabilities to build world-leading Live Casino products that will provide immersive experiences for players globally and allow the company to further leverage its content IP, land-based relationships and leading OpenGaming platform for accelerated growth in this exciting channel.

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Based in Malta, Authentic Gaming has a proud history of providing the European iGaming market with a range of live casino products that have been shaped with player preferences and market trends in mind. The company is currently integrated with over 30 European operators, including leading brands Entain, Betway Group, Mr Green and many others .

Authentic has built a deserved reputation as specialists within live roulette, bringing exciting casino experiences to players on desktop and mobile devices. These include cutting-edge titles that are streamed directly from a state-of-the-art studio and the floors of some of the world’s most luxurious casino resorts, as well as a range of innovative auto-roulette games. The provider recently improved its portfolio with the addition of live Blackjack, while Baccarat features in its upcoming product roadmap.

Scientific Games has strong ambitions to further extend Authentic Gaming’s product offering across the U.S. market. This includes creating new studios based in the U.S., enabling the Company to offer a localized product for operators across the region.

“We are thrilled to have Authentic Gaming join the Scientific Games family and expand our premium product portfolio as we execute on our vision to become the leading, cross-platform global game company. The collective power of Authentic, our proven Table Games titles and our OpenGaming platform allow us to capitalize on a growing U.S. market opportunity with our unique omni-channel approach.” said Barry Cottle, CEO of Scientific Games.

Dylan Slaney, CEO iGaming, at Scientific Games, said: “As a result of welcoming Authentic to Scientific Games, we will be uniquely positioned to continue to excite and entertain players to capture both the growth opportunities that exist within Live Casino and the convergence of players globally across digital and land-based channels by providing leading immersive experiences. We are excited to work with the talented team at Authentic to enhance our iGaming proposition for both operators and players.”

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Jonas Delin, CEO and founder of Authentic Gaming, said, “Scientific Games’ leading position in the U.S., their focus on quality games content and market-leading iGaming platform make them the ideal home for Authentic to expand our footprint in the U.S. and European markets. Our proven technology and live dealer platform is ready for scale and now, as part of Scientific Games, we are able to embark on our studio expansion and game diversification strategy in full force.”

Delin adds, “Our strategy is driven by a relentless focus on delivering premium quality live dealer content where attention to detail, customer customization and innovation are the corner stones that our unique live dealer games are based on. This partnership will propel this mission and be a game changer in the fastest growing segment in the gaming industry.”

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Endorphina’s Sticky Lips: Our Joker Returns, Ready to Stick You with Unforgettable Luck!

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Endorphina’s Sticky Lips: Our Joker Returns, Ready to Stick You with Unforgettable Luck!
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Prepare for an unforgettable summer as Endorphina announces the highly anticipated release of Sticky Lips, its latest captivating slot, on the 8th of July. This visually striking title invites players into a vibrant world where Endorphina’s Joker makes a remarkable return, blowing irresistible kisses to make their winnings truly stick.

She’s wild, she’s wicked – and her lips are ready to stick you with luck! Dare to stare into her eyes in this 5-reel 4-row slot with 50 fixed paylines and prove your worth to get a lucky, juicy kiss. With every spin, her lips glow and tempt, hungry to lock in golden wins.

Key highlights of Sticky Lips:

  • Vibrant Visuals: The captivating graphics and symbols, such as gleaming gold bars, blazing sevens, and shiny bells, bring the world of Sticky Lips to life.
  • Mobile Compatibility: Enjoy the sticky-sweet fun anytime, anywhere, with seamless play across all devices.
  • Free Games with the Sticky Wild Feature: Land 3 Scatter symbols to trigger 10 Free Games where Wilds become sticky for even more incredible wins. Scatters covered by a Wild still count towards new combinations!
  • Classic Risk Game: Dare to double your winnings up to 10 times in our signature Risk Game!

What truly sets Sticky Lips apart is its unique blend of familiar slot charm with an enticing, playful narrative. Sticky Lips features a visually striking design that captures the playful mystery and growing anticipation, drawing players deeper into the narrative with every spin.

Why try Sticky Lips?

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For over 12 years, Endorphina has stood out as a premier slot provider in the iGaming industry. Since the beginning of our journey, we’ve developed slot games celebrated for their stunning visuals, engaging features, unique themes, and immersive gameplay. Our player-centered approach to game development ensures every slot delivers a magical, mobile-compatible experience, packed with thrilling features for everyone to enjoy.

The post Endorphina’s Sticky Lips: Our Joker Returns, Ready to Stick You with Unforgettable Luck! appeared first on European Gaming Industry News.

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INSPIRED ENTERTAINMENT CELEBRATES RECORD-BREAKING LAUNCH OF GOLDEN WINNER GRAND CHANCE

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Inspired Entertainment, Inc. (NASDAQ: INSE) (“Inspired” or the “Company”), a leading B2B provider of gaming content, systems, and solutions,  announced that Golden Winner Grand Chance™ has become the most successful UK and European iGaming launch in the Company’s history.

Released at the end of May across the UK, Gibraltar, and MGA jurisdictions, Golden Winner Grand Chance has rapidly secured the top spot, leading performance charts and setting new records across all industry key engagement and retention metrics. The game has already attracted over 200,000 unique players and boasts a 25% day-one retention rate, with 40% of players returning weekly, demonstrating its broad appeal across diverse demographics.

The game’s success cements Golden Winner Grand Chance as Inspired’s most successful UK release to date, surpassing previous benchmarks and further elevating the Golden Winner franchise, which now includes three of Inspired’s most-played UK titles. These include: Golden Winner™, Piggy Winner™, and the now record-breaking Golden Winner Grand Chance™.

Designed to deliver high-impact entertainment, Golden Winner Grand Chance builds on the original Golden Winner hit with an exciting combination of proven features and innovative twists. Mechanics such as Fortune Spins, Bonus Buy, and the standout Grand Chance Cherry, which offers the potential for significant prize pot wins, have driven both engagement and retention. The inclusion of two RTP rates ensures broad market suitability, while a suite of fun gameplay features keeps players returning for more.

The exceptional performance of Golden Winner Grand Chance highlights Inspired’s ability to develop compelling, feature-rich content that resonates with players and delivers consistent value to operators. With prominent in-lobby visibility and free spins activation strategies driving player acquisition, operators have quickly leveraged the game’s momentum.

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Claire Osborne, Vice President of Interactive at Inspired, said: “Golden Winner Grand Chance has been a phenomenal success and a defining moment for our iGaming roadmap. It’s a perfect example of how our deep understanding of player preferences, combined with innovative game design, can lead to record-breaking performance. We’re thrilled with the results and excited to keep that momentum going well into summer with more blockbuster titles to come.”

The post INSPIRED ENTERTAINMENT CELEBRATES RECORD-BREAKING LAUNCH OF GOLDEN WINNER GRAND CHANCE appeared first on European Gaming Industry News.

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Atlaslive Introduces Practical Roadmap for iGaming Operators in Brazil

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Atlaslive, a reliable provider of technology solutions for the iGaming sector, has introduced its latest guide titled “How to Start an iGaming Business in Brazil: The Successful Roadmap.” Created for operators looking to enter or grow within Brazil’s fast-expanding online gambling scene, the guide delivers vital insights for navigating the country’s evolving regulatory environment.

With Brazil now at the forefront of the iGaming landscape in Latin America — thanks to the legalization of sports betting through Law No. 13.756/2018 and subsequent developments — the country is poised for remarkable growth. The Atlaslive guide underscores significant opportunities, emphasizing critical market insights, legal frameworks, licensing requirements, and strategies for successful operations. Key highlights of the guide include:

  • Market Overview: A breakdown of Brazil’s vast potential, including forecasts of gross gaming revenue reaching $7.18 billion by the close of 2025.
  • Legal Landscape: An overview of the changing regulatory environment and the licensing system governed by Brazil’s Secretariat of Prizes and Bets (SPA).
  • Compliance & Taxation: Clear explanations of licensing conditions, compliance protocols, and taxation duties relevant to operators.
  • Payment Solutions: A look at preferred local payment options, particularly the widespread use of PIX for instant transactions.
  • Marketing Strategies: Approaches to acquiring and retaining players while staying within the bounds of advertising laws.

“As Brazil’s iGaming market matures, operators must be equipped with the right knowledge and tools to navigate its complexities,” said Anastasiia Poltavets, CMO at Atlaslive. “Our guide offers a roadmap that empowers businesses to seize opportunities and ensure compliance in this dynamic landscape.”

With 218.8 million residents and an internet penetration rate surpassing 86%, Brazil represents a lucrative audience for iGaming operators. Atlaslive’s guide serves as a fundamental resource for anyone seeking to thrive in this evolving sector. Gain a strategic edge in Brazil’s iGaming market — download “How to Start an iGaming Business in Brazil: The Successful Roadmap” today.

The post Atlaslive Introduces Practical Roadmap for iGaming Operators in Brazil appeared first on European Gaming Industry News.

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