Fast-growing digital PR agency has offices in London and Manchester 

Digital PR agency Press Box PR has strengthened its content team with the appointment of Will Rook as Senior Creative Content Manager.

Rook spent seven and a half years at Betway Group in various editorial roles between 2016 and 2023. He later worked with Stats Perform as Project Manager and Content Editor to help manage the delivery of its sports betting editorial content for their clients and produce much of the English language content himself.

He joins the content team at Press Box to develop engaging sports campaigns that leverage global trending topics from ideation through to execution, to earn top-tier media coverage for clients across multiple sectors, including sports, betting and gaming.

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Press Box is an earned-first digital PR and content agency, delivering B2C and B2B communications, with specialisms in sport, betting and gaming, finance, consumer lifestyle and hospitality and catering brands.

Founded in 2019 by former Ladbrokes PR manager Alex Donohue, Press Box PR now employs more than 40 people across its offices in London and Manchester.

Rook said: “I’m really grateful for the opportunity at this stage of my career and can’t wait to get started. I’m excited to be joining a team that is growing and am looking forward to contributing to the success of the agency and our clients.”

Greg Johnson, Head of Content at Press Box PR, said: “Brilliant content is at the heart of what we do at Press Box and Will’s arrival further strengthens our team. His deep knowledge of sport and betting, combined with his proven ability to come up with great ideas and produce relevant and newsworthy content will help us continue to exceed expectations for our clients.”

iGaming content provider’s new slot promises booming action and big wins thanks to a cart-load of bonus features, including a thrilling Bonus Ladder

Players get to dig deeper with every spin as they search for gems and big wins in Wild Gold Mine, the latest slot release for iGaming content provider, ICONIC21.

Wild Gold Mine promises a glistening player experience thanks to a cart-load of features, including a unique bonus that makes an appearance for the very first time in an ICONIC21 slot.

This is a game that captures the rush of the frontier and brings it to life with explosive gameplay and the chance for players to potentially walk away with riches of their own.

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They are helped in the search by Cash Symbols, which land with potential and are central to the chase players find themselves on.

As the name of the game suggests, Wilds and in play and transform to unlock added layers of action, shifting the pace of the game in one single move.

But there’s more…

Land Scatters to trigger the Free Spins feature to keep the reels turning while the Bonus Ladder builds step by step, bringing players closer to the mine’s biggest rewards.

Wild Gold Mine promises gold, grit and an action-packed game flow all in one, making it the perfect fit for players who like to spin with purpose.

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As with all of the provider’s slots, Wild Gold Mine is offered in real-money and social/sweepstakes formats to meet the demand it’s already experiencing from both types of operators for its existing suite of games.

Edvardas Sadovskis, Chief Product Officer at ICONIC21, said:“This is an explosive online slot game that takes the popular mine theme and combines it with thrilling bonus features like Cash Symbols, Transforming Wilds, Free Spins and an anticipation-building Bonus Ladder.

“It is a really strong addition to our portfolio of slot content. We’ve enjoyed tremendous success with our classic slots, and Wild Gold Mine will absolutely be the start of what will become a just as successful play in the slot space.”

“Hellish 7 Hold & Win”, (Höllische 7 Hold & Win in German) is now live, a spicy Classic Series slot from the Berlin-based developer Hölle Games.

This is a new summer edition in the Hellish Seven franchise, known for its high volatility, hellishly good payouts, and hard rock riffs. The new entry features Hold & Win, where, if players can fill the reels with (any) cash symbol, they will win the impressive 7777x main prize! Mini, Major and Mega jackpot payouts can be scooped up along the way too, awarding more instant cash wins, and ladder & card gamble mini-games also allow potential bonus winnings.

Players can directly buy entry into the feature if they want to skip the base game, or they can opt to use Feuer Stake which is a Stake Boost feature that increases the chances of hitting the Hold & Win for only a 1.5x stake multiplier spin cost.

The game is now available for MGA with other territories following soon. Hölle Games will release another flamin’ good slot later this month with Dragon’s Diamonds, a 5×6 scatter cascade featuring the titular dragon and huge multiplier win potential.

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