Compliance Updates
Eyas Gaming partners with Crucial Compliance
Operator of popular MerkurSlots brand is using compliance specialist’s Crucial Player Protection system to protect at-risk players
Eyas Gaming, the operator behind popular online casino brand MerkurSlots, has partnered with Crucial Compliance to mitigate player harm after recently making its debut in the UK market.
Eyas Gaming is using the Crucial Player Protection (CPP) system which has been designed as a single, scalable solution for compliance and business management. The ultimate aim is to improve the accuracy of review for AML and Responsible Gambling to increase the protection of at-risk players.
This is done through 19 harm markers that are combined with advanced algorithms and machine learning which has been calibrated to the Merkur Slots business. These advanced models are based on individual player behaviour and are segmented at the core by product, country, vertical and channel.
This allows Eyas Gaming to compare player behaviour not only with the wider cohort but also against their individual benchmarked behaviour over time, which is key to minimising gambling related harm. CPP then allows Eyas to automatically interact with players about their gambling behaviours and habits, through the full integration with Adobe.
CPP drives player interaction on a timely and specific basis to educate players of how to stay in control of their play and utilise the RG tools available to help them do this. From the customer perspective, this guides them though their own playing habits to keep them in the “entertainment zone”.
The use of CPP in monitoring and assessing player behaviour allows players to continue enjoying online gambling without experiencing harm. CPP also monitors, tracks and stores all actions and interactions taken between Eyas and its players, which is critically important when it comes to providing evidence to the regulator or player that it took necessary action, and can then show the resulting change in play.
Andy Masters, COO at Crucial Compliance, said: “We are delighted to have partnered with Eyas Gaming and to be providing the operator with our powerful Crucial Player Protection solution into the Bede Platform and Adobe Campaign
“It is the only compliance platform that has been built from the ground up by compliance professionals for the specific purpose of compliance and with a focus on a single view and holistic player protection.
“CPP improves the output and efficiency of the compliance team, allowing the Eyas team to focus on the most at risk players. The tool is also supported by an experienced training, data and analytical team who continue to support the needs of the business in an everchanging regulation landscape and as they enter new markets ”
Adam Joseph, COO at Eyas Gaming, said: “We take player protection incredibly seriously and in Crucial Compliance we have a partner that can provide us with the platform and tools we need to take responsible gambling to the next level.
“Its technology is at the cutting edge of responsible gambling and is supported by an experienced team on hand at all times to ensure that we maximise the potential of the platform and tools available through Crucial Player Protection.
“This partnership is evidence of our commitment to responsible gambling and compliance, and will be crucial to our success in the UK market and beyond.”
Compliance Updates
KSA: Fine of €734,000 Imposed for Breach of Duty of Care

The Dutch Gambling Authority (KSA) has for the first time imposed a fine of €734,000 on one of its licensees because the company failed to adequately protect young adults against excessive gambling and gambling addiction.
Gambling companies have a duty of care and must protect players as much as possible against excessive gambling and gambling addiction. According to the KSA, the provider in question has not sufficiently complied with this duty of care and will be fined for this.
The KSA started an investigation after signals about large losses suffered by young adults. In this investigation, a selection of 10 of the player files with the largest losses were examined at the provider, whereby violations were found in all files. These were young adult players (18 to 23 years old) who gambled away tens of thousands of euros in often a relatively short period of time.
Michel Groothuizen, chairman of the board of the KSA, said: “We have a licensed gambling market based on the idea that anyone who wants to gamble can do so safely. That is why providers have a duty of care towards their players and must respond adequately to excessive gaming. Major losses are an important signal of that. We have intensified our supervision of the online duty of care and we take tough action against violations such as those we find here, because we really do not want to see providers continue to fail in their duty of care, especially for vulnerable young players.”
The post KSA: Fine of €734,000 Imposed for Breach of Duty of Care appeared first on European Gaming Industry News.
Baltics
Aviatrix granted certification in Estonia

Aviatrix has received certification to offer its award-winning crash game to operators in Estonia.
It marks the latest regulated market that Aviatrix has entered into, with the game already live in the country with leading brand FenixBet.
Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “Securing certification in Estonia is another exciting step forward for Aviatrix as we continue to expand into regulated markets. We’re thrilled to already be live with FenixBet and look forward to delivering our innovative crash game experience to even more players in the country.”
Aviatrix has added a host of regulated markets over recent months, including Spain, Colombia, Brazil and Peru.
It underlines the team’s commitment to bringing the game to players around the world.
Aviatrix is a constantly evolving game, with regular feature updates for partners, including the recent launch of free bets, now available through in-game promo codes.
The post Aviatrix granted certification in Estonia appeared first on European Gaming Industry News.
Compliance Updates
Playbook Fusion secures UK Gambling Commission licence

Playbook Fusion has been awarded a supplier licence from the UK Gambling Commission, granting it access to one of the most significant online betting markets in the world.
The approval means Playbook Fusion can offer its flagship Playbook Football™ title to UK-licensed operators for the first time, building yet more momentum behind the rising star studio.
Playbook Fusion made its debut in June 2024 with a mission to bring never-seen-before sports gaming content to the market.
This is done by enabling the worlds of sports betting and mobile/video gaming to collide in an entirely new genre of immersive sports-themed games.
Playbook Fusion’s unique wagering experience is showcased through Playbook Football™, a football strategy betting game where players build their own teams, compete in matches, earn rewards and climb divisions while placing bets.
UK operators who have an RGS integration with Games Global will be able to get first access to Playbook Football™.
Steve Rogers, Founder and CEO of Playbook Fusion, said: “Securing our licence from the UK Gambling Commission is a key moment for Playbook Fusion, granting us access to one of the most established online gambling markets in the world.
“Being able to satisfy the stringent criteria set out by the UKGC is a testament to the strength of the team which we have built at Playbook Fusion and, to achieve this milestone within such a short time period, is an accomplishment that we’re incredibly proud of. “
The post Playbook Fusion secures UK Gambling Commission licence appeared first on European Gaming Industry News.
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