NBA LAUNCHES AUGMENTED REALITY MOBILE GAME IN THE UK IN CELEBRATION OF LEAGUE’S 75TH ANNIVERSARY SEASON

“NBA Chasedown” Provides Fans with a New NBA-Themed Augmented Reality Gaming Experience and the Opportunity to Win Prizes  

The National Basketball Association (NBA) today announced the launch of “NBA Chasedown,” an augmented reality mobile game for fans in the UK in celebration of the league’s 75^th Anniversary Season.  The new game, which is available for free by downloading the NBA Chasedown app on iOS or by visiting nbachasedown com, offers prizes including NBAStore.eu discounts, a virtual meet-and-greet with Oklahoma City Thunder point guard Shai Gilgeous-Alexander, and a grand prize of an all-expenses-paid trip to attend two NBA games during the 2021-22 season.  Fans ages 16 and over can register to play now through Thursday, Nov. 18.

NBA Chasedown prompts users to “catch” a finite number of virtual, NBA-themed objects hidden in their local area using location tracking and mapping technology.  The hidden objects take the form of NBA basketballs and a range of special 75^th Anniversary Season diamonds representing all 30 NBA teams and The Larry O’Brien Trophy that is awarded annually to the NBA champion.  

Fans who collect hidden objects representing three NBA teams from the Eastern Conference, three NBA teams from the Western Conference and The Larry O’Brien Trophy will have completed the “NBA Chasedown Challenge” and will be entered into the grand prize draw for a chance to win a trip for two to attend two regular-season NBA games in the U.S.

“NBA Chasedown combines cutting-edge technology with a fun and accessible mobile gaming experience,” said NBA EME Senior Director, Events – Operations & Marketing, Elisa Pettit.  “In celebration of our 75^th Anniversary Season, fans across the UK will have the opportunity to interact with the NBA like never before as we bring the NBA to towns, villages, homes and local neighborhoods in a new and immersive way.”

NBA Chasedown will also offer a number of runner-up prizes, including a virtual meet-and-greet with Gilgeous-Alexander, a Hyperice Hypervolt 2 massage device, a Tissot Supersport Chrono watch, NBA 2K22 game downloads and a season-long NBA League Pass subscription.  Fans can also play for instant-win prizes that include NBA Store.eu discount codes and NBA League Pass day passes.

Hyperice, Tissot and 2K will help promote NBA Chasedown and engage fans in the initiative as official marketing partners. 

NBA Chasedown is also available for fans in France and Germany.