Betbazar rebrands, prepares for another record-breaking year

Industry’s leading global sales house scales for ICE 2022 and beyond 

Betbazar, the gaming industry’s leading global sales house, has announced a rebrand that will highlight the company’s core values including speed, innovation and the search for best-in-market partners.

The company’s new logo is more robust with eye-catching bright strips, which reflects the bolder, clearer and fresher direction it is heading in, as well as its record-breaking success across global markets in 2021.

Following an outstanding period of growth for the company, Betbazar is ready to continue positioning itself as one of the industry’s favourite suppliers for high-velocity, next-gen gaming products and solutions.

During the Euro 2020 and Copa America, the company identified a huge amount of demand for Efootball as the ideal cross-sell during the summer’s sporting action.

It correctly predicted this would continue throughout this year and that there would be significant synergy between the two, ensuring a hugely successful surge in revenue and engagement on behalf of its operator partners.

Unafraid to take risks on companies that it sees potential in, Betbazar digs deep into their clients’ pain points, figuring out where they could be stronger and presenting a solution relevant to them based on their vast industry experience across multiple verticals.

The updated look also informs the company’s new website.

Commenting on the company’s rebrand, CEO Alex Iaroshenko, said: “Betbazar has come a long way in a very short space of time. We identified that the industry needed a sales house that could recognise different companies’ potential and connect them to their mutual benefit and that has taken off on an unprecedented scale.

“So much so, that we needed to update our look to reflect our place in the industry. This look conveys the bold and reliable company that we have become, and we look forward to carrying our fantastic momentum in 2022.”

Dedicated to sourcing the market’s best products to deliver unmatched efficiency to operators, Betbazar has established itself as the ultimate industry matchmaker. The company specialises in innovative content, odds and streaming services, as well as advanced AI-based personalisation tools to drive player engagement.

With a client roster including Bet365, Parimatch, BetVictor, Fortuna and William Hill, Betbazar has proven key to driving incremental revenue and digital transformation for the industry’s leading sportsbooks.