SIS launches new South African 24/7 Live Betting Channel with Marshalls World of Sport

SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has launched its new South African 24/7 Live Betting Channel with sportsbook operator Marshalls World of Sport.

The new 24/7 Live Betting Channel, a tailored solution for the South African market, includes a range of SIS’s market-leading numbers betting products, such as the established, ever popular twice-daily 49’s draw, as well as a new regular 39’s draw – created to provide even more betting opportunities for 49’s customers.

The South African channel also consists of premium greyhound racing, with up to 38,000 events – depending on province – as well as horse racing from around the globe, to ensure profitable short-form content is available throughout the day.

The broad content-based 24/7 service has been delivered to Marshalls as a full end-to-end solution, featuring live streamed pictures, data, commentary, on-screen graphics with betting prompts and a range of markets and prices including SIS Trading Services, which provides betting operators with the most comprehensive range of markets and pricing for live racing covering the entire betting lifecycle of a race.

SIS’s new 24/7 Live Betting Channel is now live within Marshalls’s retail outlets across South Africa, as well as its online operation, and the tailored channel demonstrates SIS’s commitment to provide localised and bespoke products to its operator partners globally, ensuring that bettors worldwide are provided with relevant betting content that meets their needs wherever they are, and at times suited to them.

Joe Andrews, Digital Sales Manager at SIS, said: “It’s an exciting step for us to be partnering with Marshalls to deliver our new South African 24/7 Live Betting Channel, which has been tailored for the South African market and now features our revamped 49’s offering.

“Numbers betting is hugely popular in South Africa, where there is a strong affinity to the 49’s brand, and Marshalls’s customers will enjoy the refreshed 49’s draws and new products that are now on offer. Alongside horse and greyhound racing, Marshalls has a comprehensive live betting channel that will help drive customer engagement across all hours of the day.”

Jeremy Marshall, Owner of Marshalls World of Sport, said: “We have been hugely impressed with SIS’s new 24/7 Live Betting Channel since launching it to our customers and it will no doubt help us to increase engagement and provide incremental revenues.

“Having access to a bespoke channel specifically tailored for the South African market is of huge value to us as a company, with this partnership proving that SIS understands local market needs and requirements perfectly, wherever you are in the world.”