Canada
Inspired to Launch iLottery Games with Loto-Quebec
Inspired Entertainment, Inc. has enhanced its partnership with Loto-Québec to be the first customer to launch Inspired’s iLottery games. Loto-Québec has been a long-time customer and currently offers Inspired’s best-in-class Interactive casino content on its online gaming website, lotoquebec.com. This new addition allows for the inclusion of Inspired’s digital lottery games to lotoquebec.com and its Loto-Québec app, which allows adults in the Quebec province to play online lottery games, with the winnings directly deposited into an account. Inspired is expected to launch its first new iLottery games, Scarab Treasures (branded Pharaon reactionMC) and Fruit Drop Scatterdrops
“We see our entry into the iLottery market, with Loto-Québec as our first customer, as an important strategic step for our company, which we are very excited about,” said Brooks Pierce, President and Chief Operating Officer at Inspired. “Our management team has extensive experience in the global lottery market, which is estimated to be over $300 billion, and we view iLottery as a significant potential growth opportunity, poised to see higher adoption by lotteries worldwide.”
“Inspired’s online casino content has proven popular with our customers and we are glad to be their first customer in the iLottery market,” said Anne-Marie Voyer, Director of Lottery Products & Developmentat Loto-Québec. “We are looking forward to collaborating with Inspired to feature some of our successful retail brands in their digital lottery games.
