Connect with us

Asia

FSDL reiterates youth appeal with revolutionary esports platform eISL

Published

on

Reading Time: 3 minutes

 

Football Sports Development (FSDL) and South Asia’s leading esports company NODWIN Gaming announced the launch of eISL as Indian Super League becomes the country’s first major sports league to venture into competitive gaming, in collaboration with EA SPORTSTM. FSDL has been consistently curating new concepts and platforms to explore the youthful and global facets of football and eISL is another exciting platform to engage the growing number of young football fans in India with the rapidly growing online gaming spectrum. NODWIN Gaming will be the tournament organizer for eISL.

The first edition of eISL is set to debut alongside ISL season 2021-22 from November 20. The eISL finals will be held on March 20, 2022, with a mega prize pool of INR 74 Lacs and an additional INR 4 Lacs for the Season MVP. 22 esports athletes, 11 male and 11 female, will represent all 11 ISL clubs, driving inclusivity with the growing female presence in the esports arena.

A total of 117 matches will be played as this new esports tournament in collaboration with NODWIN Gaming and EA SPORTSTM   will determine the champion of the eISL and will also be an  official  league  qualifying  event  to  the  EA  SPORTSTM     FIFA22  GLOBAL  SERIES  (FGS) Playoffs as ISL becomes the contributing league for the global tournament post its historic inclusion in EA SPORTSTM   FIFA 22.

Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)

Aspiring EA SPORTSTM   FIFA 22 esports athletes of the country will compete in a total of 11 online qualifiers. Each qualifier will determine the representatives for the 11 clubs – 1 qualifier per club. Each club will play 2 athletes – 1 male & 1 female. An additional 12th all-female qualifiers will determine the selection of the female players in each club. The rest of the 11 qualifiers will be held in the order of the final ISL 2020-21 season standings. The tournament will have online qualifiers, regular season and grand finals. The clubs will play round-robin matches alongside the inaugural eISL season and a leader board will be put in place. The top 4 clubs will advance to the Grand Finals. The finalists will play in a double-elimination format to determine the winner. Keeping the safety measures in place, a bio-secure bubble will be set up for players in Gurugram, Haryana during the course of the eISL season.

Says Martin Bain, Chief Executive Officer at FSDL, “Fan engagement is one of the key factors to building a sport and expanding its footprint. The growing online gaming landscape in India provides a great opportunity to engage with the next generation of fans in the country. The esports experience is vital to the future of football and we continue to evolve towards its growth.”

“eISL is an exciting platform and we are confident that it will lead the evolution of fan engagement and contribute significantly to boost the sport’s popularity in the country.”

“NODWIN Gaming along with Indian Super League and EA SPORTSTM   aims to select the best FIFA players through EA SPORTSTM   FIFA Global Series India Qualifiers. The strong equity of ISL in India, coupled with the vibrancy of FIFA 22 is sure to spark the intrigue of viewers and players alike. This is sure to bring joy to the millions of esports fans in India”, said Mr. Akshat Rathee, MD & Co-Founder, NODWIN Gaming.

EA SPORTSTM    FIFA Global Series, the most inclusive esports tournament has reached the sub-continent as part of its global expansion. With many of the world’s biggest football leagues running qualifying events, the EA SPORTSTM  FIFA Global Series brings mammoth participation and viewership. NODWIN Gaming aims to bring together the followers of the sport and the lovers of esports under one blanket to embrace the beauty of the sport in a different shape and form.

Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)

The qualifications will take place between 1-3 November 2021 and the Grand Finals on 19 & 20 March 2022.

Registrations for the qualifiers will be held on ESL Play and from the events section on PlayStation. Players will have to create an ESL Play ID to register for the tournament on the ESL Play platform. The minimum age to enter the competition is 16.

Continue Reading
Advertisement

Asia

Max Level Wins PR Mandate for Riot Games in India and South Asia

Published

on

By

Reading Time: 2 minutes
Max Level, a leading marketing and PR agency built by gamers, has won the public relations mandate for Riot Games India and South Asia, the global video game developer and publisher behind genre-defining games such as League of Legends, Team Fight Tactics, VALORANT, and more. As part of the partnership, Max Level will lead Riot’s communication strategy in the region, driving awareness and engagement across its expanding player and esports communities.

Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.

The synergy between Riot and Max Level stems from a shared vision to elevate gaming culture across South Asia. With both organizations placing players and community at the heart of their strategy, the partnership is rooted in long-term brand building. Riot brings a legacy of shaping global gaming and esports culture, not just through its games but also through transmedia storytelling, most notably with Arcane: League of Legends, the Emmy Award-winning Netflix series that redefined how games can expand into mainstream entertainment. Max Level, in turn, brings on-ground expertise and cultural fluency in India’s rapidly evolving interactive entertainment space.

The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.

Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”

Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)

Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.

According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.

The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.

Continue Reading

Asia

EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025

Published

on

egt-digital’s-innovative-developments-to-captivate-visitors-at-sigma-asia-2025
Reading Time: 2 minutes

 

The next highly anticipated gaming event on EGT Digital’s calendar is SiGMA Asia, which will be held on June 3rd and 4th in Manila. Together with EGT, the iGaming provider will welcome visitors at booth 1113 to reveal its impressive selection of innovations and bestsellers.

The guests will be able to try out EGT Digital’s wide range of over 140 casino games spanning a variety of themes, as well as further increase their chances of winning with the Bell Link, Clover Chance, High Cash, and Single Progressive jackpots. The 4-level multi-denomination Gods & Kings Link will be presented for the first time locally. It received positive feedback after its recent official debut and is expected to get a warm acceptance also from Asian operators and players. Currently including 3 games: Ape of Luck, Glorious Alexander, and Rise of Ra, with more to join in the coming months, it will offer the show attendees numerous bonuses and a lot of fun.

EGT Digital will also demonstrate X-Nave, its in-house developed “all-in-one” betting platform, providing all the tools and features needed for building and maintaining a successful online business or for improving current performance. X-Nave includes 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Depending on the operators’ needs, each of them can be used as part of the complete solution or independently, as they can integrate with developments from third-party providers.

Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)

“EGT Digital’s products have enormous potential for the local markets, and SIGMA Asia provides us with a great opportunity to showcase them to many potential future clients in the region,” said Mariana Manchina, Director of EGT Philippines. “In addition, we are also looking forward to the prestigious SiGMA Asia Awards, where our company is shortlisted in the Best Sportsbook Provider 2025 and Best Platform 2025 categories.”

The post EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025 appeared first on European Gaming Industry News.

Continue Reading

Asia

EGT’s Asian-themed products to make a splash at SiGMA Asia 2025

Published

on

egt’s-asian-themed-products-to-make-a-splash-at-sigma-asia-2025
Reading Time: 2 minutes

 

EGT is pleased to announce that it will participate in this year’s edition of SiGMA Asia, which will take place on 03 and 04 June in Manila. “We have prepared a fascinating selection of products developed specifically for the Asian markets, so don’t miss the chance to stop by our booth 1113 and learn more about it!,” said Mariana Manchina, Director of EGT Philippines.

Among the main highlights will be the 4-level progressive Zhao Cai Shuang Yu jackpot, which will be presented to the local gaming audience for the first time. Housed in the popular slot cabinet G 50 J1 Up, it will dive visitors into the world of its 2 games Prosperity Strike and Rising Coins, enabling them to collect special symbols and win at any bet level, with higher stakes increasing the likelihood of hitting the highest Grand level.

Sheng Sheng Bu Xi and Cai Fu Tian Jiang, which have already been successfully installed in various gaming venues across different countries, will also be on display. They will invite the guests to embark on captivating adventures that will reward them with riches and lots of fun. Numerous attractive bonus features will add even more thrill to the game, providing additional winning opportunities.

Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)

The top-performing G 50 C Up and G 50 J2 Up cabinets and the vast diversity of the General Series multigames will complement EGT’s slot display.

The company will present its ETG developments as well. The attendees will be able to try out the GS 32 T and S 32 T terminals, which feature frameless displays for crystal-clear visuals, numerous ergonomic functionalities, and enormous flexibility, allowing them to participate in endless configurations. The G RSA, EGT’s compact Standalone Automatic Roulette center, will also demonstrate its seamless connectivity to all the company’s play stations. The option to add an American roulette wheel further enriches the gaming choice and guarantees an engaging player experience.

EGT Digital will also showcase its extensive portfolio of iGaming solutions, featuring instant and casino games, jackpot products, as well as the in-house developed “all-in-one” betting platform X-Nave, which comprises four main modules. All this provides operators with a complete solution for building and maintaining a successful online business.

Ms. Manchina concluded: “SIGMA Asia is one of the most important gaming events in the region and I am glad that we will take part in it once again. Our participation in the previous 2 editions was very fruitful, having brought us many valuable new contacts and the opportunity to present our high-potential products to the key players in the local markets. I believe that our performance in 2025 will be the same, and it may even be better. This year, we are even more excited because EGT is a finalist in the SiGMA Asia Awards, where we will compete for the accolade in the Best Land-based Game Feature category.”

The post EGT’s Asian-themed products to make a splash at SiGMA Asia 2025 appeared first on European Gaming Industry News.

Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)
Continue Reading

Trending

Offering comprehensive coverage on all aspects of the gaming sector, our daily posts include online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Gaming News Room is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania