Pariplay adds to localised content offering with new FBMDS deal

Aspire Global’s Pariplay Ltd, the leading aggregator and content provider, has significantly boosted its offering across Portugal, Brazil and Spain by signing a deal to integrate localised content from innovative games developer FBM Digital Systems into its Fusion platform.

The digital division of long-standing global gaming brand FBM, FBMDS provides different game categories, as slots, multi-card video bingo and customised products, such as Banca Francesa in Portugal. This wide range of games will be made available to operators utilizing Pariplay’s aggregation platform, appealing to a large cross-section of player profiles across different continents.

The integration of FBMDS products into the Fusion platform is part of a joint growth strategy with a special focus on Portugal, Brazil and Spain, all of which are key markets for both parties. It is the latest deal struck by Pariplay to enhance its aggregated offering with localised content produced by specialist studios.

In addition, the partnership is further evidence of the speed and ease of integration into Fusion, which is of special interest to studios that are opening up in scope and moving from land-based development to digital.

Pariplay’s aggregation platform focuses on enhancing player value by providing a suite of back-office conversion and retention tools for operators, plus access to thousands of games from the industry’s leading game developers.

Adrian Bailey, Managing Director at Pariplay, said: “Pariplay is very proud in distributing FBMDS digital content within its network. FBM is a very well-established land-based brand and Pariplay is happy to be providing the right environment to take FBMDS content to a higher level. This strategic alliance is a big win for both parties that shall consolidate their positioning within their respective markets.”

Roberto Regianini, CEO at FBM Digital Systems, said: “We are very happy with this agreement with Pariplay and the possibilities that it opens up for our growth. We believe that the FBMDS base of customised and innovative products will aggregate value to the powerful platform of Pariplay, leading to an increase in players engagement in different markets.”