eSports
Galaxy Racer signs YouTube sensation Noor Stars as new content creator
One of the biggest female content creators from the Arab speaking world with a following of over 40 Million, Noor Stars will be representing Galaxy Racer across her many channels and creating a variety of content
Galaxy Racer (GXR), the biggest esports, gaming and lifestyle organisation, headquartered in Dubai, with market presence in the Middle East, North Africa, South-East Asia, Europe and South Asia, has announced it has signed one of the most popular content creators in the Arab speaking world, Noor Stars, as its new content creator.
As the latest addition to Galaxy Racer’s constantly growing content creator team, Noor Stars will be representing the organisation across her many channels and creating a variety of exciting and compelling content – which includes everything from music, videos and films to comics and product launches – for her millions of fans around the world.
Galaxy Racer launched in 2019 and has already become one of the biggest esports, gaming, and lifestyle organisations globally. The organisation prides itself on having five separate business offerings; Esports Teams, Content Creators, Tournament Management, Merchandising and Lifestyle and GXR Records, a newly established record label that already carries two signed artists from the MENA region and are looking to expand globally.
Galaxy Racer’s content creator team has enjoyed startling success in just two years, and Noor Stars will join a roster that features some of the biggest content creators in the MENA and Southeast Asia regions, including Abo Flah, the biggest and fastest-growing gaming channel in the Arabic speaking world. The organisation now carries over 100 content creators, with a total reach of over 370 million followers across all platforms and more than two billion views.
The first person in the region to reach 10 million subscribers on a social platform and one of the most popular content creators in the Arab speaking world, Noor Stars began her career on YouTube in 2015. Paving the path for female content creators in the region, Noor Stars had to overcome serious challenges early in her career for simply being an Arab woman on YouTube. Her success on the platform, with passionate fans and a devoted family behind her, has seen Noor Stars become an inspiration to aspiring female content creators in the region, and globally.
Galaxy Racer’s Content Creator and YouTube sensation, Noor Stars commented: “I am excited to be joining Galaxy Racer as their newest content creator! I am always looking to grow as a person and felt I wanted to expand into different verticals and create many more exciting content for my audience such as movies, films and product launches. I am confident at Galaxy Racer I will be able to create and provide fresh and engaging content to my followers. I hope my journey inspires more female content creators to build confidence in themselves and believe that if you truly enjoy doing something, that is a good enough reason to keep going. Never take no for an answer – the most important story to tell is yourself!”
Paul Roy, CEO and Founder of Galaxy Racer, commented: “We are thrilled to announce that Noor Stars will be joining Galaxy Racer as one of our content creators! With an impressive social media following and inspiring the next generation positively, we are excited with the content she will be creating. We have already signed some of the biggest content creators in the region and I believe that Noor Stars will be a great addition to our ever-growing list of content creators. Welcome to our galaxy, Noor Stars!”
eSports
Emmy-Winning Director R.J. Cutler’s Docuseries Esports World Cup: Level Up Premieres June 6 on Prime Video
Prime Video, one of the leading entertainment destinations, will premiere the five-part documentary Esports World Cup: Level Up on June 6, with new episodes released weekly. Directed by Emmy-winning filmmaker R.J. Cutler (Billie Eilish: The World’s a Little Blurry, Elton John: Never Too Late and Martha), the series goes behind-the-scenes of the inaugural Esports World Cup (EWC) in 2024 — a defining moment in global esports, where over $60 million in prize money ignited a high-stakes, multinational battle to crown the world’s top esports Club.
The series is produced by This Machine (a part of Sony Pictures Television), with R.J. Cutler directing, John Dorsey serving as showrunner, and Jane Cha Cutler, Trevor Smith, Elise Pearlstein and Mark Blatty executive producing. Level Up will premiere exclusively on Prime Video in more than 240 countries and territories worldwide.
Esports World Cup: Level Up offers a rare look inside a global competition that’s redefining what it means to be a champion for a new generation of athletes and fans. R.J. Cutler and his team of expert storytellers embedded themselves within the eight-week tournament – watched by over 500 million fans globally – to uncover the personal sacrifices, rivalries and stakes driving the action.
Shot in verité style, the series combines intimate home visits from around the world and on-the-ground coverage from Riyadh, Saudi Arabia. It follows a wide cast of characters – from Club CEOs orchestrating million-dollar strategies to rising stars chasing life-changing wins – while capturing the pulse of elite esports competition.
“What drew me to the Esports World Cup was the compelling human stories unfolding within this high-stakes arena. Level Up isn’t just about the incredible competition and prize money; it’s about the dedication, the passion, and the sheer will of these athletes and teams pushing the boundaries of what’s possible. Under high pressure, we discover the true character of the competitors who vie for $60 million, but who also expose their humanity in the process,” said Cutler.
At the heart of Level Up is the “EWC Club Championship,” an unprecedented, multi-title tournament format where Clubs compete across more than 20 games, earning points toward a single leaderboard. Every match, every point, reshapes the race for global dominance. With the highest prize pool in esports history on the line, the EWC is not just a tournament – it’s a proving ground for the next generation of sports icons.
“A win might make the headlines — but the real story is the people behind it. Level Up dives into the human side of esports: the pressure, the ambition, the sacrifices. It’s about what it really takes to compete at the highest level — and why it matters. R.J. is the best at bringing those stories to life, and this one captures the heart of what we’re building,” said Ralf Reichert, CEO of the Esports World Cup Foundation.
The post Emmy-Winning Director R.J. Cutler’s Docuseries Esports World Cup: Level Up Premieres June 6 on Prime Video appeared first on Gaming and Gambling Industry in the Americas.
Daily Fantasy Sports
PandaScore launches game-changing Daily Fantasy eSports product

Esports betting pioneer adds daily fantasy esports offering to its growing range of products, with its sights set on the US market
PandaScore, the award-winning provider of esports odds, data and betting products, has continued to push boundaries with the launch of Daily Fantasy eSports, a truly groundbreaking product for operators and players.
Daily Fantasy eSports has been developed for the US market but will have global appeal with players drawn in by the chance to create virtual teams of real-life players and earn points based on their actual game performances.
Contests range from daily matchups to season-long leagues, with plenty of prizes up for grabs.
PandaScore’s Daily Fantasy eSports is backed by an expert-led esports trading team to deliver fast, accurate settlement data across unique, player-focused markets driven by the provider’s established and proven betting models.
An Interactive Player Widget serves up rich player stats and profiles, with PandaScore’s powerful BetBuilder enabling same-game parlays.
But that’s not all. PandaScore has more than 17,000 players in its esports player age and info database, the largest in the market.
It also offers dedicated helper codes and documentation to ensure smooth and seamless operator integration. It really is as easy as 1-2-3.
1 – There is a kick-off call to align on goals, timelines and fantasy formats.
2 – The operator accesses PandaScore’s dedicated fantasy-focused API to accelerate the build
3 – The dedicated integration manager ensures effortless onboarding and a successful launch
By leveraging PandaScore’s odds and data, alongside its team of experts and specialists, online sportsbook and daily fantasy sports operators can launch faster, ensure accuracy and scale their Daily Fantasy eSports offering with confidence.
Oliver Niner, Head of B2B at PandaScore, said: “Daily Fantasy eSports is a pioneering product from PandaScore that will really hit the mark with operators across North America, as well as other global markets.
“It allows operators to engage esports fans and bettors with a compelling product and proposition, but without the degree of risk that comes with standard betting as the payouts are controlled.
“Daily Fantasy eSports is already live with Dabble and is performing incredibly well, so we look forward to going live with more operators in the coming months.
“This really is a game-changing product, and we can’t wait to see it become available at some of the biggest betting brands in North America and beyond.”
The launch of Daily Fantasy eSports complements PandaScore’s growing esports betting offering, which includes odds and data for a huge number of disciplines, plus betting products like its BetBuilder, MicroMarkets and StoryBuilder.
The post PandaScore launches game-changing Daily Fantasy eSports product appeared first on European Gaming Industry News.
Artyom Odintsov
Esports Charts Wins “Esports Innovation Award” at the EsportsNext Industry Awards

Esports Charts, a Ukraine-born analytics company that aggregates real-time viewership insights about esports, has won the Esports Innovation Award at the EsportsNext Industry Awards, hosted by the Esports Trade Association (ESTA) in Dallas, US.
The Esports Innovation Award recognizes an organization or individual that has introduced groundbreaking technology, services, or strategies significantly advancing the esports industry.
Esports Charts was honored for its scalable analytics platform, which provides comprehensive tournament and viewership statistics across more than 25 livestreaming services — helping stakeholders from publishers and teams to fans make smarter, data-driven decisions.
“Winning the Innovation Award from ESTA is an important milestone for us as a leading esports analytics service in the world. Also, we’re especially proud to represent Ukraine-born innovation on an international stage.
“From day one, our mission has been to bring clarity and transparency to the world of esports data. And this recognition from the industry is both an honor and a motivation to keep raising the bar.
“Thank you to our incredible team and partners, who believed in us from the start. This award is a shared success — and we’re just getting started,” Artyom Odintsov, co-founder and CEO of Esports Charts.
The post Esports Charts Wins “Esports Innovation Award” at the EsportsNext Industry Awards appeared first on Gaming and Gambling Industry in the Americas.
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