VP of Sales & Business Development for ITL celebrates 20-year milestone

Thorsten Labusch, based in ITL’s German office in Pinneberg, marks 20 years with the company this month. Thorsten has worked his way up through the ranks as Innovative Technology (ITL) have expanded globally, holding various positions along the way. He is currently VP of Sales and Business Development specifically for the retail and kiosk side of the business.

Commenting on his long-standing achievement, Thorsten said, “I joined Innovative Technology’s German branch, formally Automated Transaction GmbH, back in 2001 and was responsible for creating a Technical Support and Repairs Department in the Pinneberg office, just outside Hamburg. One of my first challenges was to assist with the adoption of the Euro helping customers upgrade their devices to the new currency. This was a huge milestone for the cash handling industry and an exciting time to join the company! ITL then grew significantly over the next few years so I took on a sales role for our gaming, amusement and vending customers which involved a lot of travelling, introducing customers to our new products which were entering the market at the time.”

Continuing, Thorsten said, “ITL then diversified and began developing products and new business in the Retail & Kiosk sector so I took responsibility for this new market in 2012 and became Senior Business Development Manager, Retail & Kiosk in 2013. In 2016, I was promoted to the position I hold now – VP of Sales & Business Development, heading up the RK sales. This is an exciting and ever-changing market, and I relish the challenge of ensuring our offerings meet with retailers’ requirements. I love being part of the ITL family and know there are lots of exciting times yet to come!”

Marcus Tiedt, Sales & Marketing Director, also based at ITL’s Germany office commented, “Thorsten and I have worked together for the past 20 years, and we have seen the business grow into a successful enterprise. Appointing him was one of the best decisions I made, he is a key part of our success, and I would like to congratulate him on this long-standing commitment to the business. He is a dedicated, hard-working, and strategic part of the team and does a fantastic job looking after all our retail and kiosk customers. He is a great manager, and our retail sales team think very highly of him.”

Concluding, Tony Morrison, Group Sales Director said, “Retail is a crucial growth area for the company, and we continue to develop key products for this sector such as CashGenic; hygienic cash automation kit, NV200 Spectral range and ICU for age verification. Our retail offerings will be showcased at retail exhibitions throughout the year, such as Paris Retail Week at the end of last month and EuroCIS in Germany which will take place early next year. Thorsten is an important driver of our retail business development strategy going forward, and I look forward to working with him for many years to come.”