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Light your candles for The Day of the Dead festival

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Play’n GO transport you to the colourful Aztec afterworld of Mictlán with their latest release, Muerto en Mictlán.

The Day of the Dead, a festival to celebrate the memory of family members past. When lighting your candles at the sacred altar, you are taken into the colourful afterlife. Fear not. Your spirit guides Catrin and Catrina will show you the way through Mictlán. Enrich your senses as you travel from the Moon Kingdom to the Kingdom of the Sun.

A 5-reel slot game, Muerto en Mictlán is vivid in its style with a burst of colour on every spin. Catrin and Catrina appear on the reels to guide you through the game’s levels which are reminiscent of The Sword and the Grail in that respect.

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Each level has a unique Wild feature that reflects a different spirit. These spirits possess the power to take you onto the next part of your journey through Mictlán. Which in turn, evolves the story for the player as they get to take control of which direction they take the story with the choice of Wild features.

Impressive visuals and audio create an ambience that fully immerses the player into the world of Muerto en Mictlán. You’ll see a vivid colour palette and traditional motifs of flowers and animals in decorative swirls. You’ll spot a nod to Calaveras (sugar skulls), which appear as the decoration for Catrin and Catrina’s face paint.

The animation of the Soul Scatter is worth mentioning too. This clever animation features electric purple and blue shades with a wispy outline in the shape of a ‘spirit’, adding further to the spectacular visuals in this game.

Play’n GO’s Head of Games, Charlotte Miliziano, said:

“This is such a beautiful game, and we loved working on it. The visuals are simply stunning.

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“We didn’t want to create the typical ‘Day of the Dead’ game. We wanted this game to excite our players. So, we created a narrative that players can interact with and move the story along, fully immersing them into the world of Mictlán.”

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Hop on the Wealth Bus: N1 Partners heading to iGB Live London 2025

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N1 Partners is gearing up for iGB Live London 2025, and will bring something visitors won’t want to miss. On July 2–3 at ExCeL London, guests will find N1 Partners at Booth J50 — where a black-and-red stand designed to resemble an elegant bus stop welcomes guests beneath the slogan: Hop on the Wealth Bus.

The stand is designed to be more than just a place to visit — it’s a lively lounge where you can grab a drink, chat with the team, and explore real ways to scale your affiliate profits against the backdrop of a bus stop-style design.

N1 Puzzle Promo: Your road to the helicopter prize

N1 Partners is tying the Wealth Bus theme into its N1 PUZZLE Promo — the campaign that’s literally driving our partners toward a brand-new Robinson R22 Beta II helicopter.

Here’s how it works:

  • 1 puzzle piece for every 10 FTDs from SEO traffic
  • 1 puzzle piece for every 40 FTDs from PPC and ASO
  • 1 puzzle piece for every 100 FTDs from FB and other channels (social media, SMS, Email, UAC, In-App)

The more puzzle pieces you collect, the closer you get to taking home the helicopter. And since London is one of the key stops on this journey, N1 Partners will showcase exactly how affiliate traffic can help drive progress toward the prize.

Of course, it’s not just about the final prize. N1 Partners is already running two mini-lotteries (April–July and Sept–Nov) packed with luxury prizes — and everyone wins something. Whether you’re driving PPC, SEO, or social traffic, you can turn volume and speed into puzzle pieces and prizes.

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What’s on board at Booth J50

The stand will offer plenty of engaging activities for visitors:

  1. Bar — visitors can grab a drink and connect with the N1 Partners team.
  2. Puzzle Collection merch drop — every item gives you +1 puzzle piece in the promo. Plus, each merch owner enters a special giveaway: a custom hoodie, an iPhone 17 Pro Max, and a branded case.
  3. Plinko-style game — everyone wins! Grab a guaranteed prize right at the booth.
  4. Meet the N1 Partners team — the team will be on hand to answer questions and show how to boost your current promo results and earnings.

Why meet N1 Partners in London

N1 Partners has been driving affiliate success for over 7 years, with 12+ licensed casino and betting brands and top deals across Tier‑1 markets.

Here’s what the program offers:

  • CPA up to €650
  • RevShare up to 45% + NNCO
  • Hybrid deals
  • No shave, no delays, guaranteed payouts

At Booth J50, N1 Partners will be ready to talk about real business — no fluff. If you run SEO, PPC, FB, or any other traffic, we’ll show you how to turn it into bigger profits with our offers.

N1 Partners stands for reliability, honesty, and speed — and we’re always open to new partners who are ready to scale.

Let’s meet in London!

Attendees can visit N1 Partners at Booth J50 during iGB Live London on July 2–3.

Hop on the Wealth Bus, grab exclusive merch (get an extra Puzzle Piece with it) — and discover how to boost your affiliate marketing performance with N1 Partners.

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The post Hop on the Wealth Bus: N1 Partners heading to iGB Live London 2025 appeared first on European Gaming Industry News.

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BEGE Expo Announces “Gaming Start-UP Challenge 7.0” — A Premier Opportunity for Gaming Innovators

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BEGE Expo Announces “Gaming Start-UP Challenge 7.0” — A Premier Opportunity for Gaming Innovators
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For the 16th edition of BEGE, one of the most important events in the gaming industry in the Balkans, the expo proudly brings back the “Gaming Start-UP Challenge 7.0” as a highlight of this year’s event. This exciting entrepreneurial competition returns to the BEGE and EEGS stage, offering start-ups a unique platform to showcase their innovations to industry leaders and investors.

The challenge is open to start-ups developing groundbreaking solutions relevant to the gaming industry. Whether your focus is on advanced payment methods, online gaming platforms, cryptocurrency and blockchain technologies, security solutions, or cutting-edge game development tools, your innovation has a place here. The competition also welcomes pioneering work in augmented and virtual reality, esports and live streaming, and responsible gaming technologies. In essence, any technology that enhances or revolutionizes the gaming or gambling experience fits the spirit of this challenge.

Participants will have the exclusive chance to pitch their start-up live on the EEGS stage, gaining invaluable exposure during the two-day BEGE exhibition. Beyond the stage, this event provides a vibrant networking environment to connect with potential partners, investors, and key stakeholders across the gaming ecosystem.

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To apply, startups are required to pay a nominal participation fee of 100 euros to secure their spot. Selected applicants will receive a short questionnaire and be invited to prepare a concise presentation for the competition.

Don’t miss this opportunity to propel your gaming start-up into the spotlight and join the forefront of gaming innovation.

Apply now and take your place in shaping the future of the industry!

The post BEGE Expo Announces “Gaming Start-UP Challenge 7.0” — A Premier Opportunity for Gaming Innovators appeared first on European Gaming Industry News.

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Incentive Games Launches Real-Money Gaming Division, Incentive Studios

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Incentive Games Launches Real-Money Gaming Division, Incentive Studios
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Incentive Games Launches Real-Money Gaming Division, Incentive Studios

Incentive Games, a leading name in free-to-play game development, is proud to announce the launch of Incentive Studios, its new real-money gaming (RMG) division.

Built on years of success delivering high-performing free-to-play titles to global operators, and leveraging extensive user psychology and behaviour research, Incentive Studios marks a strategic expansion into the real-money gaming market.

Incentive Studios will focus on creating immersive real-money gaming content, kicking things off by putting a fresh spin on popular game variants like Crash, Tower, and Arcade. These aren’t simple upgrades; they’re complete rebuilds from the ground up, blending captivating gameplay with smart design principles to ensure lasting engagement.

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John Gordon, Chief Executive Officer at Incentive Games said, “We’ve spent years refining the art of engagement in the free-to-play world. Now we’re bringing that same level of craft, creativity, and player psychology to our real-money games. Incentive Studios is where innovation meets performance.”

Clients can expect familiar game formats, reimagined with a sharp focus on maximizing re-engagement and long-term play. Every title is built with user-centric design at its core, crafted to engage the next generation of real-money gaming players. With an player-first approach, the games are designed to drive acquisition, retention, and revenue.

With a growing library of original RMG titles in the pipeline, Incentive Studios is set to make its mark on the global gaming landscape. The first wave of games will be available to partners in Q3 2025.

The post Incentive Games Launches Real-Money Gaming Division, Incentive Studios appeared first on European Gaming Industry News.

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